What’s with the AI hubub?
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Myth 1
ChatGPT can replace all my content writers for free
Myth 2
Google loves AI
Myth 3
Google hates AI
Fact
AI is a useful tool IF you know how to use it. Most don't.
- There are dozens of AI content writing tools out there. Most are built on top of GPT-3.
- GPT-3 is a machine learning model from OpenAI that generates human-like text.
- GPT-3 was fed an enormous amount of online content and trained to predict the next word.
- This means that GPT-3 operates on PATTERNS, not meaning.
- It doesn't "understand" what it's saying; it just writes based on the words that are most likely to come next.
- This means that the quality from GPT-3 is all over the place:
- Sometimes it’s good.
- Sometimes it looks good but then you read more closely and it doesn’t make sense.
- Sometimes it’s obviously bad.
- Since these tools are built on top of GPT-3, the way they differ is in the quality of the interface, not in the quality of the content.
WHERE AI EXCELS
- With poetry and plays
- Writing Facebook ad headlines
- Brainstorming blog topics
- Helping humans go faster
- Creating a list of popular sci-fi books
WHERE PURE AI FAILS
- Meaningful content over ~200 words
- Writing with personality
- Building logical arguments
- Weaving in subtle CTAs
Why choose human-crafted AI Content?
We've created an optimally engineered blend of human and machine
purely AI-generated content is risky for marketers
You can’t reliably incorporate AI into your workflow.
Factual inaccuracies and biases in content could damage how customers see you.
There’s a strong likelihood of pure AI-generated content being penalized by Google in the future.
How will you stand out using the same out-of-the-box LLMs as everyone else?
human-crafted AI content is a safer bet
Our network of professional freelance writers are already trained to spot AI's biggest flaws.
Our writers guide the AI from the beginning to craft logical, compelling content.
Our writers fact-check all AI claims and provide relevant resources.
Our AI model is fine-tuned on your brand's existing content.
We have a team that already knows how to product content at scale.
How it works
By combining the best of AI and expert writers, we enhance our speed and bring costs down.
Step 1
We fine-tune the model for your specific content needs
Our AI model is trained on the content you like best. It learns your preferences for voice, style, and formatting. This ensures more unique, original content than out-of-the-box solutions.
Step 2
We Engineer PROMPTs and CUSTOM INPUTS
We’ve done A LOT of experimenting to learn how to get the best results from AI. We combine our prompt design with human guidance that’s specific to each piece of content.
Step 3
AI creates a draft
AI can write about nearly any topic, in any industry, really fast. Using our prompts and inputs, it delivers a speedy first draft of your content.
Step 4
PROFESSIONAL WRITERS TAKE THE BATON
Our writers are trained to fix all the worst hallmarks of AI writing, like repetition and logical inconsistencies. They can check (and correct!) any factual claims the AI makes. They ensure the final piece of content meets your guidelines for brand voice and SEO.
Before you get carried away...
HCAI does not rival the quality and depth of our human-only solution
But for projects where speed, scale, and cost are at a premium—and bespoke content isn’t necessary—this offering delivers AI content writing that meets marketers’ standards, where other AI solutions fall short. Still feeling AI-skeptical? Go back to Verblio-classic
Let’s talk
For now, human-crafted AI content is only available as a managed service.
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