Blogging for a Coffee Roasting Company: Serving Up a Cup o’ Info

Sip on this idea:

Blogging allows you to serve up a cup o’ info and drive customers to your website.

If your buyer persona includes the kind of people who love their caffeine but also care deeply about the environment, then something along the lines of the following post will help put your company on their list of go-to sources for their favorite java beans.

“Made in the Shade” Specialty Coffee Is Good for the Planet

It turns out that coffee grows happiest when it is tucked under layers of foliage and has mixed patches of sunlight and shadow overhead.

This production method was the traditional way that coffee was grown until around the 1970s, when intensive methods of sun farming (cut down all the trees, pack the coffee plants in tightly, use fertilizers and pesticides) came into use in order to bump up yields, improve profits and provide consumers with a cheap product.

So, why support the original shade-growing method?


Bird- and Pollinator-Friendly

Shade-grown coffee farms provide habitat and food for birds, bees and bats. That not only helps the coffee growers, but all the crop-growers in a region. The proliferation of birds has a nice side effect too—the flocks chomp on insects, so farms can reduce the use of pesticides.

Better Soil, Cleaner Water and Air

Intensive methods of sun farming deplete the soil and in many cases, growers have to move their fields (cutting down more trees in the process) after around 20 years in order to reach more fertile soil.

Trees to the rescue! Trees store carbon, return nutrients to the soil and mulch with their leaves. This extends the long-term sustainability of the farm, in some cases for centuries.

Trees are great filters of water and purifiers of air, so the shade method of coffee-growing leads to healthier watersheds and cleaner air. Landslides are less frequent with shade management because the tree roots hold the soil in place. Since many of the coffee-growing fields are in mountainous areas with exposure to hurricanes, this is an especially important service provided by shade-managed coffee farms.

How to Get More Producers on Board with Shade-Grown Coffee Production Methods

According to Kimberly Atkins-Texas, in an article on, there are a couple of things that need to happen to increase the number of farms using this eco-forward production method.

The first is to convince conservation groups and governments to provide incentives for growing in the shade and to develop programs that assist farmers in getting set up and certified to sell specialty coffees, including shade-grown.

The second thing, and this is where we come in, is to get coffee drinkers to purchase shade-grown coffee. Production follows demand so the more shade-grown coffee we drink, the more likely it becomes that farmers will return to this traditional, planet-friendly method of production.

Fortunately, the taste of shade-grown coffee helps this cause tremendously. Because coffee grown in this manner matures more slowly, natural sugars increase and the attributes valued by coffee connoisseurs (complexity, more mellowness) develop.

On our website you’ll see we have several “made-in-the-shade” coffee varieties for you to choose from.

Our advice: try it and buy it—for the birds, the planet, and your taste buds!

So, there you have it: a well-researched and interesting blog post that allows you to provide a service (information) and access to a product (coffee) at the same time.

If you’re convinced that blogging for a coffee roasting company is a smart move, but don’t have writers to compose the posts, contact us.

Every morning BlogMutt writers reach for a cup of coffee and then go to work creating blog posts for customers just like you!


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