Header image created with DALL-E-3 “We need to be using AI more. Make it happen.” In 2023, over half of the in-house marketers we surveyed told us they’re under pressure from their boss to use AI to create content faster and cheaper. (Check out more results from that survey, if you’re curious.) To truly capture…
Read More
As marketing agencies adapt and scale to meet their clients’ content demands, the question of whether to outsource content to professional content writers—whether that be to individual freelancers or to a white label content writing platform—inevitably comes up. Wondering whether a white label platform might be right for you? Wondering how Verblio’s slick new white…
Read More
Finding, vetting, and hiring expert technical writers is already difficult in many industry verticals. And creating high-quality content focused around healthcare and medical topics introduces many additional technical hurdles and quality challenges, including: If you manage medical and healthcare content marketing and are struggling to find the best medical writers, you aren’t alone. We chatted…
Read More
Since the beginning of time (or at least the beginning of Verblio), agencies have loved our white label feature. There was one major area for improvement, though, and last month, our product team made it happen. Tell ’em, Char: White Label, What? Hold up. Rewind. If you’re not already familiar with Verblio’s white label feature,…
Read More
If you’re with an agency, you’ve no doubt heard of content marketing. Perhaps you’ve even had luck selling a content marketing strategy to clients already. When it comes to creating that content, however, how should you do it? Should you hire a copywriter? What’s the difference between a copywriter and a content writer, anyway? How…
Read More
Agencies stand in a unique place in the world of online content. They’re responsible for so much of it — and yet they often don’t have the time to devote to perfecting how it gets done. And yowzah, does it need to get done. But when agencies talk content, they usually focus on two areas:…
Read More