Podcast Show Notes

Episode 28 of The Verblio Show To say that Drew McLellan knows about authority is an understatement—he is a 30 year veteran of the marketing industry and not only helps hundreds of other agency owners as the head of the Agency Management Institute, but continues to walk the talk as the CEO of his own…

Episode 27 of The Verblio Show It’s not every day you get both a history lesson on manufacturing theory and a window into the future world of influencer marketing all in a single conversation. Niel Robertson is special, though, and in this episode he and Steve cover everything from the discretization of labor in the…

Episode 26 of The Verblio Show Mike King is one of the most well-respected technical SEOs on the planet. In his conversation with Steve, he shares his own journey from working at one of the world’s most famous agencies to running his own. In addition to some actionable SEO tips for the more technically minded,…

Episode 25 of The Verblio Show Andy Raskin is the storyteller of Silicon Valley, with a list of clients that includes some of the biggest venture-backed names in tech. With a website that says simply “Strategic Narrative,” however, the question is this: What exactly does he do? As one client told him, he “got their…

Episode 21 of The Verblio Show Andy Crestodina quite literally wrote the book on content marketing. His work, “Content Chemistry,” has been dubbed “The most practical book ever written about digital marketing” by marketing legend Jay Baer, and he shares a wealth of that same practical, hands-on expertise in this conversation. He talks with Steve…