🎧 Episode 100 of Yes, and Marketing Denise and Jim Franklin are the Beyoncé and Jay-Z of Colorado’s tech startup scene. They’ve also been friends and mentors to Verblio since our company’s earliest days, so we were excited to have them join us for the 100th episode of Yes, and Marketing. The Franklins bring a…
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🎧 Episode 99 of Yes, and Marketing A picture is worth 1000 words, even on a podcast. That’s just one of the things we learned from talking with Dan White. Dan is a marketer, illustrator, and brand consultant, whose current focus is on spreading marketing ideas through illustrations. He’s also the author of The Smart…
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🎧 Episode 98 of Yes, and Marketing Marketing and sales go hand in hand, but not nearly enough marketers really understand how sales works. Lee Salz is a best-selling author, speaker, and sales management strategist. His book Sell Different! was named the best sales book of 2021 by Doug Burdett of the Marketing Book Podcast,…
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🎧 Episode 97 of Yes, and Marketing You have to admire someone who isn’t afraid to go against the grain. On this episode, expect a heavy dose of contrarian (and prescient) insights from our guest, Doug Kessler. After beginning his marketing career at Ogilvy in the ‘80s, Doug jumped ship to focus on B2B marketing…
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🎧 Episode 96 of Yes, and Marketing As marketers, our job is to market externally—but maybe we should all be a little more focused on marketing *internally.* That’s an “Aha!” idea that Christina del Villar doesn’t just understand deeply for herself, but that she has codified and taught to others. Christina is a go-to-market expert…
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Episode 95 of Yes, and Marketing Memetic content is good content, because people share memetic content. Memetic content gets people thinking, “This is something that I have thought about or felt before, and now this person is putting it into words for me.” This is why memes are, well, memes. Get a masterclass in memetic…
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