This is a 613-word sample post developed for nonprofits by one of our 3,000+ talented, US-based writers. It explores the value of content marketing for the modern nonprofit and explains the tools at hand through blogs and similar content marketing outreach for strengthening an organization and gathering a following.
If you are running a nonprofit, you know outreach is critical to your organization’s cause. Without it, there is no way you will be effective or produce the desired results. A blog can be your voice to the public, relaying the importance of your cause and why each individual donation will make a difference to so many.
One of your first steps should be to develop an effective content strategy for your blog postings. Think about the things that would most influence potential readers. Readers want to know your purpose along with what people are doing to make a difference—and perhaps most of all, the results!
Here are a few tips to get you going in the right direction.
1. Relaying your purpose
Effectively relaying your purpose is the key to outreach and can be the difference between success and failure for your organization. Part of the outreach strategy should include a blog that contains relevant content showing yourself as an expert of the subject matter related to your cause. If you publish authoritative content, it will build your credibility and help you increase your outreach. People need to see your cause in a way that has a powerful impact that won’t soon be forgotten.
For people to know your purpose, they must first be able to find you. This means you’ll need copy on your website that is interesting and fact-based, but also search-engine optimized. This will involve defining the keywords most related to your cause and strategically fitting them within your posts without it seeming awkward. This is where a professional content service may be of help to you.
2. Donations to your cause
You can advertise fundraising campaigns leading up to the event and publish any large donations you receive. As the public sees others making donations; particularly large donations to your cause, they will be inspired to do the same. It may be the nudge a person needs to let him know how essential his involvement is—instead of just waiting for donations to come in from somewhere else.
In addition, recognizing contributions will inspire repeat donations and generate good-will. Gratitude is an essential component for a nonprofit and will go a long way toward insuring your organization continues to receive the needed funds to continue.
3. News events related to your organization
There is nothing better than a current news event to show the impact your organization’s efforts are producing. People want to see you are making a difference. This will inspire donations as well as volunteerism to your cause. Instead of potential contributors thinking wow, someone should help; an individual may be convinced that he should be that person once he sees the impact your organization is having on the cause and that you and others within your organization are truly making a difference. This is the real purpose of your blog—to convince others to be on your team.
Once you’ve developed a clear goal for your nonprofit blog, you’ve taken the first big step towards reaching the public with your mission. This will go a long way in raising the necessary funds to accomplish your organization’s goals. People will share your mission and goals throughout their social media channels once they become engaged in your organization. The outreach of your organization can increase exponentially with the right content strategy.
Your cause needs support and awareness to succeed. A well-designed blog with relevant content is definitely a step in the right direction. If you find yourself without the necessary resources to keep up a daily or a weekly blog, consider outsourcing your blogging needs. This will insure you always have a public voice that is producing quality content.