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MG_7570-2

Chris Dreyer is obsessive


About Rankings.io
Rankings.io helps elite personal injury attorneys with search engine optimization.
THE
PROBLEM

“My problems are different. I work with legal, I gotta worry about advertising ethics and bar regulations and having legally c- sound content, not just content that's well written.”

CHRIS DREYER, VP of Enterprise Accounts

Chris Dreyer is obsessive.

He goes to masterminds,

he reads voraciously,

he binges business podcasts,

and quotes obscure management philosophies.

The agency founder and CEO has not one but two agency coaches. 

And when he decided to niche-down his agency to serve personal-injury lawyers, he had not one but many problems to deal with:

01

Difficult to scale an in-house team of writers 

02

Even harder for a specialized field like legal writing

03

Best in-house writers would get snapped up by big law firms

04

Freelancers took a ton of management

05

Outsourced content vendors he tried had issues with quality, deadlines, lack of process, inability to scale

And the stakes of not solving the content problem were high:

“Content's the foundation for an SEO strategy. So not getting content right meant we wouldn't rank our clients, and we would have a much higher rate of churn.”

 CHRIS DREYER, VP of Enterprise Accounts
THE
SOLUTION

“Before finding Verblio, Rankings outsourced content vendor was bending and breaking down under the strain: some content was excellent, some was terrible, some came dangerously close to plagiarism.”

The Rankings team ended up having to throw out content they’d paid for and re-write pieces themselves at the 11th hour. Chris was desperate for a better solution, and googled, ‘building a content team’. He found us, and we built his agency a custom solution.

Verblio content for Rankings is:

  • Written by a writer with legal experience (e.g. a paralegal or court clerk) 
  • Edited by a JD-carrying lawyer. 

This keeps costs down, quality up, and meets their high bar. 

We asked Chris what made Verblio different from other content vendors he’d tried. He called out:


Focus on processes


Created a custom solution


Added an additional layer of editing by JDs


Account management and a single point of contact


Ability to scale

Speaking of scale, Verblio has written 4,116 pieces of content for Rankings.io in 2 years

THE IMPACT

With Verblio as a partner, Chris’ content problems are finally solved.

"I don't have that extra stress. Verblio has just made our lives a lot easier."

And Rankings is seeing great results:

Our agency is the leader in personal injury SEO, period. 

Chris encourages other agencies, “if you're having issues with turnaround times, with quality, call Verblio.”

This is what high-quality niche content at scale looks like at Verblio.

Ready to see what Verblio can do for your agency or business?

Talk to sales

Questions? Check out our FAQs or contact us.

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