Chris Dreyer is obsessive
“My problems are different. I work with legal, I gotta worry about advertising ethics and bar regulations and having legally c- sound content, not just content that's well written.”
CHRIS DREYER, VP of Enterprise Accounts
Chris Dreyer is obsessive.
He goes to masterminds,
he reads voraciously,
he binges business podcasts,
and quotes obscure management philosophies.
The agency founder and CEO has not one but two agency coaches.
And when he decided to niche-down his agency to serve personal-injury lawyers, he had not one but many problems to deal with:
Difficult to scale an in-house team of writers
Even harder for a specialized field like legal writing
Best in-house writers would get snapped up by big law firms
Freelancers took a ton of management
Outsourced content vendors he tried had issues with quality, deadlines, lack of process, inability to scale
And the stakes of not solving the content problem were high:
“Content's the foundation for an SEO strategy. So not getting content right meant we wouldn't rank our clients, and we would have a much higher rate of churn.”
CHRIS DREYER, VP of Enterprise Accounts
“Before finding Verblio, Rankings outsourced content vendor was bending and breaking down under the strain: some content was excellent, some was terrible, some came dangerously close to plagiarism.”
The Rankings team ended up having to throw out content they’d paid for and re-write pieces themselves at the 11th hour. Chris was desperate for a better solution, and googled, ‘building a content team’. He found us, and we built his agency a custom solution.
Verblio content for Rankings is:
- Written by a writer with legal experience (e.g. a paralegal or court clerk)
- Edited by a JD-carrying lawyer.
This keeps costs down, quality up, and meets their high bar.
We asked Chris what made Verblio different from other content vendors he’d tried. He called out:
Focus on processes
Created a custom solution
Added an additional layer of editing by JDs
Account management and a single point of contact
Ability to scale
Speaking of scale, Verblio has written 4,116 pieces of content for Rankings.io in 2 years
With Verblio as a partner, Chris’ content problems are finally solved.
"I don't have that extra stress. Verblio has just made our lives a lot easier."
And Rankings is seeing great results:
Our agency is the leader in personal injury SEO, period.
Chris encourages other agencies, “if you're having issues with turnaround times, with quality, call Verblio.”
This is what high-quality niche content at scale looks like at Verblio.