Once upon a time, there was a company who wanted blog posts written for their business blog. They tried a few different avenues to get the posts, including hiring a blogger who did an OK job, but wasn’t always focused on the right subjects. They knew that writing the articles themselves would take too long,…
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The term “blog” was coined in the late 1990s. Evolving from online diaries, the modern blog began as a place where people kept a day-to-day account of their personal lives. John and Mary Doe would proudly present the photos of little Suzie from the moment she was born up until the time she knocked over…
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Oftentimes, when trying to envision the audience for a blog, the first thing that comes to mind for many small business owners is an amorphous blob of a creature with an undefined set of interests, desires and needs. Or, even worse, there is no image of an audience at all.
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