Content marketing words, defined
Bottom of Funnel
The grueling last mile of the marathon. Can I stop running yet? No? I have to run faster? Okay.
Content Management System
The only way for a Shakespeare-quoting creative with zero technical skills to have a fancy website.
One day you’re browsing for socks and the next day you’re researching risotto and there are your socks staring you in the face in five different colors.
An eBook protected by the Sphinx, and the answer to its riddle just happens to be your email address.
When Casper (or another equally friendly ghost) creates your content, but you get to put your name on it.
When you attract more flies with honey than with vinegar—and more customers with helpful content than with cold pitch emails.
How readers get from one page to another—like air traffic control but for your website
Keyword stuffing is stuffing your keyword in every possible keyword stuffing situation. Get it?
How you let the search engine matchmaker know that you’re just the page your crush is looking for.
Like Nadia Comăneci, this page helps your site stick the perfect landing and score 10/10 with your customers.
Long Tail Keyword
Like the long-tailed macaque, it spends a lot of time as the subject of research. And far less time flinging its own shit.
Like a pillar of the community, but in the written word, and minus the inevitable fall from grace and Dateline episode.
If you’ve ever Googled, “How to write a search query,” you might soon find yourself in a bonus verse of Alanis Morissette’s song, “Ironic.”
Gruel, mush, thin content — whatever you call it, it’s watered-down, weak, and unappetizing.
Top of Funnel
ToFu is great for generic mass appeal, but hella bland if you don’t add your own flavor to it.