According to the National Institute on Drug Abuse, there are more than 14,500 specialized drug-treatment facilities in the U.S. that provide counseling, behavioral therapy, medication, case management, and other types of services to persons with substance-use disorders. That’s a whole lot of websites for someone to slog through in order to make a potentially life-saving decision. If you are a staff member at one of these 14,500 treatment centers, we know that you want to get to this beleaguered site-searcher as rapidly as possible. Time is slipping by, and you want to help her.
Content marketing is one way that your facility can cut through the crowd and reach this person quickly and effectively.
The following, 423-word sample blog post is one example of how you can provide valuable and timely information to those who are seeking information and guidance. By doing so, you also direct people to your website, but without using a gimmicky sales approach.
Addiction Recovery: Join The Movement
I cherish the freedom that recovery has given me to create goals, actualize dreams, and share a connectedness with so many authentic and genuine people – those in recovery.
But we have been silent for too long; our experiences speak to the ability and value of change, overcoming tremendous obstacles, and finding solutions for how to live a productive and contented life.
~ Marilyn Davis, a long-term recoverer
The Recovery Movement is real and it’s spreading throughout the country. The movement promotes a new approach to treating substance-use disorders. It recognizes and supports a person’s potential for recovery. Originating from the 12-Step Program of Alcoholics Anonymous and the civil rights movement, it views recovery as a journey, rather than a single event.
Proponents of this movement work to tear down barriers—societal, legal, and in health provision—faced by people seeking recovery. In the past, the general public often assumed that recovery from addiction was rare, partly due to the anonymity retained by those in long-term recovery. Because of the stigma, people in recovery kept quiet, and as a result, few people understood how prevalent recovery was.
The sensational media coverage of celebrities in active addiction added to the misconception that recovery from addiction was rare, something that runs counter to the truth that substance-use disorder is a very treatable health condition.
The good news is that because of the Recovery Movement, attitudes towards addiction recovery are changing, and there is greater public awareness of substance-use disorders and treatment options. Policies are slowly being changed to ensure better access to services.
Recovery community organizations are opening up nationwide, providing post-treatment support and giving those in long-term recovery an opportunity to pay it forward.
In 2013, a feature documentary, The Anonymous People, was released. It showcases the Recovery Movement, and highlights the 23.5 million Americans living in long-term recovery from addiction to alcohol and other drugs. This is a huge step in spreading the good news of the reality of recovery.
For many Americans, the first step in joining the Recovery Movement is the one that takes them through the doors of an addiction-treatment center.
We invite you into our fully licensed detox and residential addiction-treatment center to witness the reality of recovery for yourself. If you or someone you care about is ready to join the 23.5 million Americans in recovery, contact us today to speak with an addiction specialist.
Chances are good that the site-searcher who reads the post above has learned something, gained a little bit of hope, and is ready to click the contact us link to start working with you.