If you are like any small business professional, your goal might be to do a little better than last year. Maybe you just want a few more clients. Maybe you want to get quite a few more photography sessions. No matter what your goal is, you will need to get noticed. Blogging can make you stand out from your competition.
Here is a 403-word sample blog post for a photographer.
How do you project a professional image? Start with your business photos, including your head shots and your product photography! After all, you will use them on your business cards, your website, and your catalogs. You need to show people that you believe in yourself and your business by having professional pictures taken. However, it can be challenging to find the perfect photographer so that your head shots and products shine above the rest.
Ask other people, especially if you really like their head shots and product photography, what photographer they used. Word of mouth can be the best way to learn about good (and bad) photographers.
Make sure you are comfortable around the photographer that you choose. You need to be able to relax and enjoy yourself. No camera can hide it if you’re not happy during your photo shoot. If you are comfortable, your photographs will reflect that, and you’ll look more authentic.
Be sure to study their portfolio. Make sure that they have several head shots since it can be more complicated than it looks. Also be sure to study their product photography. All the photos should be high quality, even if some of them are composed in ways you wouldn’t have chosen — it’s important to choose a photographer that has range.
When you are looking through the portfolio, make sure that they have a variety of photographs. Head shots and product photography can all look alike. Instead, you want to make sure that the photographer has tried several styles of shots. You do not want your pictures to be the same as everyone else’s.
Make sure that you understand the fees. Are you charged a flat rate or by picture? Maybe you will be charged by location? Will the photographer maintain the rights or are you able to use the photographs how you intend to? Make sure that you understand all of the fees upfront so you don’t have to worry about any hidden costs.
Choosing a photographer for your business needs is very important. You need to find someone that you are comfortable with, who has a high-quality portfolio with a variety of types of pictures, and who is up-front about the full cost of their services. Ask around to find a good photographer. Word of mouth is often the best way to find someone.
Contact us to help you fill up your photography blog and get your business noticed! We can help you reach your goals this year.