As a business, you take great pains to select keywords that will move your blog strategy forward. Understandably, you have high hopes for the blog submissions you receive from the BlogMutt writers. Most of the time, your hopes are realized. But occasionally, our writers may have a little trouble finding the voice you want for your blog. What can you do when that happens? How can you leave constructive customer feedback that will ensure the results you need?
First, it is important to understand that our writers want to give you what you need. They take pride in their work, and they are committed to turning out thoughtful, well-crafted blogs for you. When they miss the mark, they are eager to address any issues you have because, quite frankly, if you are not satisfied, they do not make money.
In this spirit of mutual cooperation for mutual benefit, our writers appreciate feedback that clearly defines what you like and do not like about their submissions. Perhaps you are looking for a different slant on an article. Writers can accommodate that request with a little direction from you. For instance, rather than simply saying, “Not what I’m looking for,” a more constructive criticism would be, “In point two of your article, please change the wording to reflect our company’s unique…”
This type of communication facilitates a more positive interaction that results in better work from our writers and a better blog for you. Here are a few examples of feedback received that we like to call “The Good, The Bad, and the Ugly.”
Let’s get this one out of the way first, as our customers are generally wonderful and a lot of fun to work with. We very rarely receive “ugly” feedback, but everyone has a bad day now and then. Here are a couple examples:
“Everyone knows everything about this topic already.”
“Learn to write.”
This type of feedback is not only vague and unconstructive, but also just downright rude. You may want a little more substance to your blog or maybe just don’t like that writer’s particular style, but “ugly” feedback does nothing but hurt feelings and discourage writers. And let’s not forget, every post you receive has been written by a real person with real feelings. You don’t have to love everything our writers send you, but being ugly is a sure way to drive writers away from your page and prevent you from getting the great posts you’re looking for.
Now on to the next type of feedback, the “bad.”
“I like the article, but it needs more.”
This type of feedback doesn’t have the same sting as the “ugly,” but it accomplishes just as little. In your head, you know exactly what you are looking for in your blog, but remember that, although our writers are incredibly talented, they are not mind readers. When you leave comments that don’t suggest any specific changes, you’re likely to leave the writer scratching his or her head. More what? More words? More depth? More links to outside sources? More uses of the keyword? A little direction will go a long way in helping your writer give you exactly what you want.
Here is an example of “good” feedback. The kind that garners the best kind of response from a writer.
“We’re not crazy about the headline here. Also, the introduction could be improved by focusing more on the topic. We like the body of the article, but would like a stronger call to action at the end.”
Armed with this knowledge, the writer is able to tweak the parts of the blog that didn’t work and produce an overall stronger and more engaging post. As you work with the BlogMutt writers, you will likely find that you develop a preference for some over others. We like to see relationships bloom between our customers and our writers. Once a writer “gets” you, the entire process becomes easier and more enjoyable for everyone involved. The best way to create those types of relationships is by leaving constructive customer feedback that communicates precisely what you need for your blog.
Our band of merry writers is happy to work with you in a collaborative way, and we hope that you can say the same. They thrive on useful feedback, and use it to grow in their craft. To help create that win-win scenario of beautifully-written blogs for you and a better understanding of your needs for them, check out this checklist before sending you next customer feedback.
Customer Feedback Checklist
- Does this comment specifically state what you like and do not like about this post?
- Is this comment easy-to-understand, even to a person who is not in your industry?
- Is this comment worded in a way that encourages the writer to make the needed changes?
By following these quick steps, you will ensure that you get the most from your BlogMutt posts. As our writers read your constructive feedback, they will come to know you and your business better. Once that happens, you will reap the many rewards of a well-crafted blog. If you would like to know more about how to benefit most from our services, please contact us. We are, after all, your business blog’s best friend.