Content marketing relies on the distribution of content that is at the same time high quality, useful, and digestible. But digestible does not mean bite-sized. The 320-word sample post below makes a case for the use of long-form blog posts where possible to demonstrate a company’s industriousness and the care the company takes for the field in which it is involved.
Although most experts seem fairly certain that the modern internet reader can only handle five hundred words at a time (or fewer, depending on who you read), a definite case can be made for developing more long-form blog posts. Though more of a time commitment for the writer, such posts can bolster a company’s image by proving not only that they’re capable of serious research, but also that they care enough about the field in which they work to make a significant contribution to its growth.
According to Michael Brito at Copyblogger, contributing long-form content not only demonstrates your expertise but also ensures that your site is more likely to show up in a search engine.
With such benefits in the offing, most business owners who operate their own blogs would be hard pressed not to consider providing long-form content. But with the pressure of conceptualizing, researching, writing, and polishing a long piece, how are they to handle keeping up with regular weekly content (as well as that little responsibility of keeping their actual business afloat)?
In a writing service, you will find an elegant solution. Allowing content writers to handle your immediate, short-form needs, you and your team can now devote your concerted efforts to developing long-form posts.
As an added bonus, a content writing service will complement your inbound marketing efforts. With the pressure off to produce weekly posts, you will be able to give your creativity and ingenuity free reign. No more will you feel tempted to post an article before it is fully researched just because it is time to provide fresh content.
To take advantage of our crop of well-seasoned writers, please feel free to contact us. We look forward to partnering with you to provide you the time needed to develop those much-needed long-form posts.