Although most experts seem fairly certain that the modern internet reader can only handle five hundred words at a time (or fewer, depending on who you read), a definite case can be made for developing more long-form blog posts. Though more of a time commitment for the writer, such posts can bolster a company’s image by proving not only that they’re capable of serious research, but also that they care enough about the field in which they work to make a significant contribution to its growth.
According to Michael Brito at Copyblogger, contributing long-form content not only demonstrates your expertise but also ensures that your site is more likely to show up in a search engine.
With such benefits in the offing, most business owners who operate their own blogs would be hard pressed not to consider providing long-form content. But with the pressure of conceptualizing, researching, writing, and polishing a long piece, how are they to handle keeping up with regular weekly content (as well as that little responsibility of keeping their actual business afloat)?
In a writing service, you will find an elegant solution. Allowing content writers to handle your immediate, short-form needs, you and your team can now devote your concerted efforts to developing long-form posts.