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Though common sense may tell you that publishing controversial content on your website or blog may be something to avoid, the truth is that controversial writing sells. Everyone loves a good…
What is it about certain words in the English language that make us cringe? How could one word make readers or listeners feel repulsed? Beyond curse words and words used…
Finding, vetting, and hiring expert technical writers is already difficult in many industry verticals. And creating high-quality content focused around healthcare and medical topics introduces many additional technical hurdles and…
Content creation is hard. According to Angela DeFranco of HubSpot: “Content creation is the hardest part of inbound marketing”. (Side note, we interviewed Angela, at the time a product manager…
Small- and medium-sized businesses often outsource business functions like accounting, human resources, payroll, and more to stay lean and flexible. But outsource blog writing? This can seem more challenging—after all,…
Creating content is hard. That’s why most marketers outsource content creation, through agencies, freelancers, content creation platforms, or some combination of all of those. Creating content that truly delivers value…