Welcome to the VerBlog.
Hot off the (word)press news, our most popular posts, & best of the Verblio blog. Like a Friday's sampler platter.
Jasperis probably the most well-known AI writing tool on the market. It also just raised $125M, so expect to see even more ads for it everywhere. (From what I’ve seen, they’re targeting just about every…
Read more
GPT-3is a machine learning model from OpenAI. It generates human-like text, based on an enormous dataset of existing content on the internet. When people talk about AI-generated content, they’re usually talking about GPT-3 or tools…
Read more
When I was a kid my mom always said “If you put garbage in, you’ll get garbage out.” My mom was on to something. She was referring to watching reality TV and eating junk food,…
Read moreResources and articles for digital agencies. Trends, tips, and conversations with agency experts to help you scale content.
Articles and thought-leadership from Verblio's own frisbee-throwing, jazz-loving CEO, Steve Pockross.
Last month, I celebrated my five-year anniversary as CEO of Verblio. As my first time in the CEO role, it’s been an incredible journey so far, but there have been more than a few unexpected surprises. In no particular order, here are nine things that…
Read moreIn Parts One and Two of this series, I talked about the tricks I use to get my own thought leadership out in the world. (Like enlisting a writer and repurposing my podcasts and interviews.) I’m far from the only person at my company with…
Read moreI’m back with the second way I keep my thought leadership running strong as a time-crunched CEO. This is probably one of the most frequently asked questions I get from other executives, and it felt like it was time to go deep on how we…
Read moreRecaps and resources for each episode of the Yes, and Marketing podcast, plus top moments and links to what we talk about.
Best practices and guidance for content marketers- strategy, trends, and how to please that ever-changing algorithm.
Using testimonial advertising is an excellent way to promote your business, build trust, and establish social proof among potential customers. Testimonials can help boost sales and conversions when used effectively. However, it’s important to know how to make the most of this type of advertising. …
Read more
Lots of folks have a collection, like your grandma’s case of salt and pepper shakers or your artsy friend’s wall of paintings. They add a touch of happiness to your life. But, that collection might fade away from your attention if you don’t take stock…
Read more
Making decisions based on data is something that all businesses should adhere to, and yet measuring content marketing metrics is an area where many companies fall short due to poor data setup, messy integrations, and unclear lack of ownership over who leads what metric. Companies…
Read moreWriter spotlights, tips for freelancers, and a look inside Verblio's own content marketing and creative process.
