Welcome to the VerBlog.
Hot off the (word)press news, our most popular posts, & best of the Verblio blog. Like a Friday's sampler platter.
Keywords are the bread and butter of search engine optimization (SEO). Without them, it would be pretty difficult to rank in search engines. But what exactly is keyword difficulty, and how can you tell if…
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Breaking down the purpose, strategy, and execution behind a content refresh Performing a content refresh is a critical pillar of any sound content strategy. It maximizes the return on the investment you already make in…
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Content creation is hard. According to Angela DeFranco of HubSpot: “Content creation is the hardest part of inbound marketing”. (Side note, we interviewed Angela, at the time a product manager at HubSpot working on content…
Read moreResources and articles for digital agencies. Trends, tips, and conversations with agency experts to help you scale content.
Articles and thought-leadership from Verblio's own frisbee-throwing, jazz-loving CEO, Steve Pockross.
Last month, I celebrated my five-year anniversary as CEO of Verblio. As my first time in the CEO role, it’s been an incredible journey so far, but there have been more than a few unexpected surprises. In no particular order, here are nine things that…
Read moreIn Parts One and Two of this series, I talked about the tricks I use to get my own thought leadership out in the world. (Like enlisting a writer and repurposing my podcasts and interviews.) I’m far from the only person at my company with…
Read moreI’m back with the second way I keep my thought leadership running strong as a time-crunched CEO. This is probably one of the most frequently asked questions I get from other executives, and it felt like it was time to go deep on how we…
Read moreRecaps and resources for each episode of the Yes, and Marketing podcast, plus top moments and links to what we talk about.
Best practices and guidance for content marketers- strategy, trends, and how to please that ever-changing algorithm.
Keywords are the bread and butter of search engine optimization (SEO). Without them, it would be pretty difficult to rank in search engines. But what exactly is keyword difficulty, and how can you tell if a keyword is too difficult to rank for? In this…
Read moreWant to borrow our brief template? Make a copy, rinse, and reuse to your heart’s content. Curious what the biggest challenge is for Verblio writers? Contrary to what you may think, it isn’t brushing up on their industrial manufacturing knowledge enough to write a compelling…
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Verblio is your ticket to simplified content creation, but you still have a part to play. After all, you need to make smart first decisions as a customer on the Verblio platform to set yourself up for success. The good news is we’re breaking it…
Read moreWriter spotlights, tips for freelancers, and a look inside Verblio's own content marketing and creative process.
