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Welcome to the VerBlog.

  • Featured Posts
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  • On Writing

Featured Posts

Hot off the (word)press news, our most popular posts, & best of the Verblio blog. Like a Friday's sampler platter.

measuring keyword difficulty

Keyword Difficulty: What It Is and How to Measure It Properly

By Daniel Doan · Jun 24, 2022

Keywords are the bread and butter of search engine optimization (SEO). Without them, it would be pretty difficult to rank in search engines. But what exactly is keyword difficulty, and how can you tell if…

Read more
Anatomy of A Content Refresh Feature Image

Anatomy of a Content Refresh

By Ryan Sargent · Apr 15, 2022

Breaking down the purpose, strategy, and execution behind a content refresh Performing a content refresh is a critical pillar of any sound content strategy. It maximizes the return on the investment you already make in…

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outsourcing-team-content-writers-working

How to Outsource Content Writing (And Why You Should Do It)

By Paul Zalewski · Mar 29, 2022

Content creation is hard. According to Angela DeFranco of HubSpot: “Content creation is the hardest part of inbound marketing”. (Side note, we interviewed Angela, at the time a product manager at HubSpot working on content…

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See all Featured posts

For Agencies

Resources and articles for digital agencies. Trends, tips, and conversations with agency experts to help you scale content.

copywriter-using-white-label-content-writing-at-work

White Label Content Writing for Agencies

By Charlene Baker · Mar 29, 2022
challenges in creating medical content

Hire a Medical Content Writer: How to Overcome the Top 6 Challenges When Creating Quality Medical Content

By Verblio · Mar 29, 2022

In-Line Editing for Everyone!

By Megan Skalbeck · Jun 11, 2021

Hire a Copywriter or Not? Your Questions Answered

By Verblio · May 29, 2020
Agency content creation challenges

Content at Scale: 7 Tips From Agencies On How They Overcome Content Challenges

By Verblio · May 14, 2020
challenges for solar and sustainable content creation

Industry Insights That Help Solve Solar & Sustainability Content Creation Challenges

By Verblio · Apr 29, 2020
See all For Agencies

Spockross

Articles and thought-leadership from Verblio's own frisbee-throwing, jazz-loving CEO, Steve Pockross.

9 Things That Surprised Me as a First-Time CEO

By Steve Pockross · Nov 5, 2021

Last month, I celebrated my five-year anniversary as CEO of Verblio. As my first time in the CEO role, it’s been an incredible journey so far, but there have been more than a few unexpected surprises. In no particular order, here are nine things that…

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Create Consistent Thought Leadership AND Run a Company Without Breaking the Space-Time Continuum: Part 3 of 3

By Steve Pockross · Nov 9, 2020

In Parts One and Two of this series, I talked about the tricks I use to get my own thought leadership out in the world. (Like enlisting a writer and repurposing my podcasts and interviews.) I’m far from the only person at my company with…

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Create Consistent Thought Leadership AND Run a Company Without Breaking the Space-Time Continuum: Part 2 of 3

By Steve Pockross · Oct 30, 2020

I’m back with the second way I keep my thought leadership running strong as a time-crunched CEO. This is probably one of the most frequently asked questions I get from other executives, and it felt like it was time to go deep on how we…

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See all Spockross posts

Podcast Show Notes

Recaps and resources for each episode of the Yes, and Marketing podcast, plus top moments and links to what we talk about.

 

Burnout, Perfectionism, and Trends in DEI+ with Ashley McLemore

By Verblio · Jun 15, 2022

The Story Behind the Immersive Van Gogh Experience with Vito Iaia

By Verblio · Jun 8, 2022
Eric Remer on Yes, and Marketing

Lessons in SMB Marketing and Startup Growth with EverCommerce CEO Eric Remer

By Verblio · Jun 1, 2022

CMO Special: CATS, Clutter, and a Litmus Test for Content with Drew Neisser

By Megan Skalbeck · May 18, 2022

How to Win Links and Influence Publishers with Stacker’s Amanda Milligan

By Megan Skalbeck · May 11, 2022

Quit Smoking and Lock Your Doors: Social Marketing 101 with Nancy Lee

By Verblio · May 4, 2022
See all Podcast Show Notes

On Content Marketing

Best practices and guidance for content marketers- strategy, trends, and how to please that ever-changing algorithm.

measuring keyword difficulty

Keyword Difficulty: What It Is and How to Measure It Properly

By Daniel Doan · Jun 24, 2022

Keywords are the bread and butter of search engine optimization (SEO). Without them, it would be pretty difficult to rank in search engines. But what exactly is keyword difficulty, and how can you tell if a keyword is too difficult to rank for? In this…

Read more

Writing Better Briefs (with Examples)

By Verblio · May 6, 2022

Want to borrow our brief template? Make a copy, rinse, and reuse to your heart’s content. Curious what the biggest challenge is for Verblio writers? Contrary to what you may think, it isn’t brushing up on their industrial manufacturing knowledge enough to write a compelling…

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Business Blogging 101: The What, Why, & How

By Daniel Doan · May 4, 2022

Verblio is your ticket to simplified content creation, but you still have a part to play. After all, you need to make smart first decisions as a customer on the Verblio platform to set yourself up for success.  The good news is we’re breaking it…

Read more
See all Content Marketing

On Writing

Writer spotlights, tips for freelancers, and a look inside Verblio's own content marketing and creative process.

Highlighted-English-word-"awful"-and-its-definition-in-the-dictionary-as-one-of-the-ugliest-words

The Top 10 Ugliest Words In The English Language

By Verblio · Mar 29, 2022
Dog-tilting-his-head-with-questions-about-being-a-writer-for-Verblio

Verblio Writer FAQ

By Verblio · Jan 3, 2022

COVID-Themed Words That Seem Like They Should Exist By Now

By Annika Nagy · Jul 23, 2020
content marketing calendar template animation

A Beginner’s Look At Content Marketing Calendars (Template Included!)

By Verblio · Jul 7, 2020
guest blogging animation

Everything You Need To Know About Guest Blogging

By Verblio · Jul 7, 2020
woman posing with baby elephant

Verblio Freelance Writer Spotlight: Kary VanArsdale

By Verblio · May 11, 2020
See all On Writing
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