Welcome to the VerBlog.
Hot off the (word)press news, our most popular posts, & best of the Verblio blog. Like a Friday's sampler platter.
Want a foolproof plan for mastering a difficult job? Borrow from the greats. Musicians do it all the time. Beethoven took composition lessons with Haydn, Warren G sampled Michael McDonald, and Vanilla Ice ripped off…Read more
There are way too many AI-powered content writing services on the market today to keep them all straight. The good news (or bad news, depending on how you look at it) is that the vast…Read more
Jasper is probably the most well-known AI writing tool on the market. It also just raised $125M, so expect to see even more ads for it everywhere. (From what I’ve seen, they’re targeting just about…Read more
Resources and articles for digital agencies. Trends, tips, and conversations with agency experts to help you scale content.
Articles and thought-leadership from Verblio's own frisbee-throwing, jazz-loving CEO, Steve Pockross.
While being a CEO is cool and all, my ideal job has always been to be a Brazilian rockstar. Sadly, I’ve always had two things going against me: 1. I’m not Brazilian (though I’ve tried very hard on this) and 2. My resume included no…Read more
Last month, I celebrated my five-year anniversary as CEO of Verblio. As my first time in the CEO role, it’s been an incredible journey so far, but there have been more than a few unexpected surprises. In no particular order, here are nine things that…Read more
In Parts One and Two of this series, I talked about the tricks I use to get my own thought leadership out in the world. (Like enlisting a writer and repurposing my podcasts and interviews.) I’m far from the only person at my company with…Read more
Recaps and resources for each episode of the Yes, and Marketing podcast, plus top moments and links to what we talk about.
AI content is everywhere. Let’s skip the speculation over how it’s going to change everything, why it’s ruining/saving society, and whether all creative work is going to be replaced by robots. The only question that matters: Can we actually identify AI content when we see…Read more
There are way too many AI-powered content writing services on the market today to keep them all straight. The good news (or bad news, depending on how you look at it) is that the vast majority of them are the exact same. Here’s the deal:…Read more
Jasper is probably the most well-known AI writing tool on the market. It also just raised $125M, so expect to see even more ads for it everywhere. (From what I’ve seen, they’re targeting just about every keyword that includes “AI.”) My company, Verblio, is in…Read more
Best practices and guidance for content marketers- strategy, trends, and how to please that ever-changing algorithm.
Writer spotlights, tips for freelancers, and a look inside Verblio's own content marketing and creative process.
Plagiarism can really ruin your day — and your SEO. When you outsource your content, plagiarism is a constant enemy. You’re putting the fate of your website’s domain authority in the hands of your writers, and you hope they take this responsibility as seriously as…Read more
What is it about certain words in the English language that make us cringe? How could one word make readers or listeners feel repulsed? Beyond curse words and words used to make one feel offended, there are innocent words that evoke a feeling of disgust…Read more