Welcome to the VerBlog.
Hot off the (word)press news, our most popular posts, & best of the Verblio blog. Like a Friday's sampler platter.
The freedom of being a “one-person marketing team” is incredible. You have all the flexibility that you need to help your business find success. But what’s the downside? You’re the only one in the driver’s…
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GPT-3is a machine learning model from OpenAI. It generates human-like text, based on an enormous dataset of existing content on the internet. When people talk about AI-generated content, they’re usually talking about GPT-3 or tools…
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When I was a kid my mom always said “If you put garbage in, you’ll get garbage out.” My mom was on to something. She was referring to watching reality TV and eating junk food,…
Read moreResources and articles for digital agencies. Trends, tips, and conversations with agency experts to help you scale content.
Articles and thought-leadership from Verblio's own frisbee-throwing, jazz-loving CEO, Steve Pockross.
Last month, I celebrated my five-year anniversary as CEO of Verblio. As my first time in the CEO role, it’s been an incredible journey so far, but there have been more than a few unexpected surprises. In no particular order, here are nine things that…
Read moreIn Parts One and Two of this series, I talked about the tricks I use to get my own thought leadership out in the world. (Like enlisting a writer and repurposing my podcasts and interviews.) I’m far from the only person at my company with…
Read moreI’m back with the second way I keep my thought leadership running strong as a time-crunched CEO. This is probably one of the most frequently asked questions I get from other executives, and it felt like it was time to go deep on how we…
Read moreRecaps and resources for each episode of the Yes, and Marketing podcast, plus top moments and links to what we talk about.
Best practices and guidance for content marketers- strategy, trends, and how to please that ever-changing algorithm.
If you are a content marketing manager or director, you already know a lot about project management: check-ins, detailed briefings, review processes—everything. But it’s one thing to manage projects in-house vs working with a content marketplace to get things done. Suddenly, your standard project management…
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The freedom of being a “one-person marketing team” is incredible. You have all the flexibility that you need to help your business find success. But what’s the downside? You’re the only one in the driver’s seat—and it can be thrilling, exhausting, and utterly terrifying. The…
Read more
GPT-3is a machine learning model from OpenAI. It generates human-like text, based on an enormous dataset of existing content on the internet. When people talk about AI-generated content, they’re usually talking about GPT-3 or tools built on top of it. GPT-3 is fun to play…
Read moreWriter spotlights, tips for freelancers, and a look inside Verblio's own content marketing and creative process.
