Welcome to the VerBlog.
Hot off the (word)press news, our most popular posts, & best of the Verblio blog. Like a Friday's sampler platter.
Editor’s note: Michelle H. has been with us since April 2017 and has a “hold my beer, watch this” enthusiasm for some of our more challenging customers. She’d like to thank her fabulous fellow Verblio…Read more
We’re word people, and the global pandemic has spawned a lot of new words and phrases. For example, what do you call the process of giving your pets professional titles? Are those pawmotions? There was…Read more
Editor’s note: We at Verblio are working to define the action items Verblio can, and should, take to be actively anti-racist, amplify Black voices, reconstruct industry framework(s) and systems to be equitable and inclusive, and…Read more
Resources and articles for digital agencies. Trends, tips, and conversations with agency experts to help you scale content.
Articles and thought-leadership from Verblio's own frisbee-throwing, jazz-loving CEO, Steve Pockross.
Episode Summary In the second part of their conversation, Steve and Ben talk about what it was like for Verblio to acquire the AI-driven video platform Automagical. They cover the M&A process, the unexpected challenges, and how the move led Verblio to double down on…Read more
Episode Summary On the MarTech Podcast with host Ben Shapiro, Steve breaks down the different types of content, the different types of content providers, and how scaling content through outsourcing can give brands serious weight in the marketplace. Steve and Ben also talk about the…Read more
I realize content is important. I’m the CEO of a content creation company, for heaven’s sake. And that’s why my own content is one of my top 5 priorities every single year—yet somehow it doesn’t hit even my top thirty on any given day. Sound…Read more
The Verblio Show recaps and resources for each episode, plus top moments and links to what we talk about.
Best practices and guidance for content marketers- strategy, trends, and how to please that ever-changing algorithm.
The ideal length of a blog post is one that people read. That much is obvious. But let’s face it: You’re writing for your audience, but you’re hoping for search engine optimization. That’s why, when people talk about ideal content length, they’re often considering it…Read more
The following is a guest post from one of our agency clients. If you need some guidance with your content strategy, reach out to RevenueZen, a Portland-based demand gen agency partnering with resilient, gritty B2B startups that want to grow in any market environment. You’ve…Read more
Editor’s note: This post about what blogs are used for was originally published in November 2015 but has been updated and refreshed in July 2020. While the main idea—how blogs work for business even when your readership is small—remains as true as ever, we wanted…Read more
Writer spotlights, tips for freelancers, and a look inside Verblio's own content marketing and creative process.
Covid-19 has helped expose inequities in online education, as explored in this education sample post.Read more
Gardening isn’t just a summertime pursuit. In this sample post, we show you various ways to enjoy the many benefits of a winter garden.Read more