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Welcome to the VerBlog.

  • Featured Posts
  • Content Marketing
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  • For Agencies
  • The Podcast
  • Spockross
  • On Writing

Featured Posts

Hot off the (word)press news, our most popular posts, & best of the Verblio blog. Like a Friday's sampler platter.

How to Lead a Content Team According to Marketing Agency Experts

By Ryan Sargent · Dec 16, 2022

Want a foolproof plan for mastering a difficult job? Borrow from the greats. Musicians do it all the time. Beethoven took composition lessons with Haydn, Warren G sampled Michael McDonald, and Vanilla Ice ripped off…

Read more

The 4 Best AI-Powered Content Writing Services (plus 5 others that are *not* the best)

By Megan Skalbeck · Dec 15, 2022

There are way too many AI-powered content writing services on the market today to keep them all straight. The good news (or bad news, depending on how you look at it) is that the vast…

Read more

Jasper AI Review: Pricing, Examples, and Impressions

By Megan Skalbeck · Nov 4, 2022

Jasper is probably the most well-known AI writing tool on the market. It also just raised $125M, so expect to see even more ads for it everywhere. (From what I’ve seen, they’re targeting just about…

Read more
See all Featured posts

For Agencies

Resources and articles for digital agencies. Trends, tips, and conversations with agency experts to help you scale content.

copywriter-using-white-label-content-writing-at-work

White Label Content Writing for Agencies

By Charlene Baker · Mar 29, 2022
challenges in creating medical content

Hire a Medical Content Writer: How to Overcome the Top 6 Challenges When Creating Quality Medical Content

By Verblio · Mar 29, 2022

In-Line Editing for Everyone!

By Megan Skalbeck · Jun 11, 2021

Hire a Copywriter or Not? Your Questions Answered

By Verblio · May 29, 2020
Agency content creation challenges

Content at Scale: 7 Tips From Agencies On How They Overcome Content Challenges

By Verblio · May 14, 2020
challenges for solar and sustainable content creation

Industry Insights That Help Solve Solar & Sustainability Content Creation Challenges

By Verblio · Apr 29, 2020
See all For Agencies

Spockross

Articles and thought-leadership from Verblio's own frisbee-throwing, jazz-loving CEO, Steve Pockross.

What I Learned From My First Rock Band (and How it Made Me a Better Startup CEO)

By Steve Pockross · Jan 19, 2023

While being a CEO is cool and all, my ideal job has always been to be a Brazilian rockstar. Sadly, I’ve always had two things going against me: 1. I’m not Brazilian (though I’ve tried very hard on this) and 2. My resume included no…

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9 Things That Surprised Me as a First-Time CEO

By Steve Pockross · Nov 5, 2021

Last month, I celebrated my five-year anniversary as CEO of Verblio. As my first time in the CEO role, it’s been an incredible journey so far, but there have been more than a few unexpected surprises. In no particular order, here are nine things that…

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Create Consistent Thought Leadership AND Run a Company Without Breaking the Space-Time Continuum: Part 3 of 3

By Steve Pockross · Nov 9, 2020

In Parts One and Two of this series, I talked about the tricks I use to get my own thought leadership out in the world. (Like enlisting a writer and repurposing my podcasts and interviews.) I’m far from the only person at my company with…

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See all Spockross posts

Podcast Show Notes

Recaps and resources for each episode of the Yes, and Marketing podcast, plus top moments and links to what we talk about.

 

7 Marketing Books to Read in 2023

By Verblio · Dec 21, 2022

Lessons From 15,000 Marketing Videos with Hope Horner

By Verblio · Aug 10, 2022
Andrea Fryrear interview on Yes, and Marketing

“Fast Eats Slow”: Bringing Agility to Marketing with Andrea Fryrear

By Verblio · Jul 27, 2022
Paddy Moogan on Yes, and Marketing

Putting Customers Before SEO and the State of Link-Building with Paddy Moogan

By Verblio · Jul 13, 2022

Burnout, Perfectionism, and Trends in DEI+ with Ashley McLemore

By Verblio · Jun 15, 2022

The Story Behind the Immersive Van Gogh Experience with Vito Iaia

By Verblio · Jun 8, 2022
See all Podcast Show Notes

On AI Content

The latest on machine learning and artificial intelligence in marketing.

How good are marketers at detecting AI content?

By Megan Skalbeck · Jan 20, 2023

AI content is everywhere. Let’s skip the speculation over how it’s going to change everything, why it’s ruining/saving society, and whether all creative work is going to be replaced by robots. The only question that matters: Can we actually identify AI content when we see…

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The 4 Best AI-Powered Content Writing Services (plus 5 others that are *not* the best)

By Megan Skalbeck · Dec 15, 2022

There are way too many AI-powered content writing services on the market today to keep them all straight. The good news (or bad news, depending on how you look at it) is that the vast majority of them are the exact same. Here’s the deal:…

Read more

Jasper AI Review: Pricing, Examples, and Impressions

By Megan Skalbeck · Nov 4, 2022

Jasper is probably the most well-known AI writing tool on the market. It also just raised $125M, so expect to see even more ads for it everywhere. (From what I’ve seen, they’re targeting just about every keyword that includes “AI.”) My company, Verblio, is in…

Read more
See all AI Content

On Content Marketing

Best practices and guidance for content marketers- strategy, trends, and how to please that ever-changing algorithm.

A no-muss, no-fuss beginner’s guide to building a website

By Daniel Doan · Jan 13, 2023
letters showing a SaaS acronym

SaaS Acronyms Defined and Explained

By Daniel Doan · Jan 12, 2023

How to Lead a Content Team According to Marketing Agency Experts

By Ryan Sargent · Dec 16, 2022
testimonials

5 Powerful Examples of Testimonial Advertising

By Daniel Doan · Nov 16, 2022
a content audit spreadsheet

What is a Content Audit

By Melissa King · Oct 24, 2022
marketing metrics

Content Marketing Metrics that Matter

By Claire Beveridge · Oct 19, 2022
See all Content Marketing

On Writing

Writer spotlights, tips for freelancers, and a look inside Verblio's own content marketing and creative process.

How Verblio Stops Plagiarism as a Content Marketplace

By Rachel Ghazel · Dec 1, 2022

Plagiarism can really ruin your day — and your SEO.  When you outsource your content, plagiarism is a constant enemy. You’re putting the fate of your website’s domain authority in the hands of your writers, and you hope they take this responsibility as seriously as…

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Highlighted-English-word-"awful"-and-its-definition-in-the-dictionary-as-one-of-the-ugliest-words

The Top 10 Ugliest Words In The English Language

By Verblio · Mar 29, 2022

What is it about certain words in the English language that make us cringe? How could one word make readers or listeners feel repulsed? Beyond curse words and words used to make one feel offended, there are innocent words that evoke a feeling of disgust…

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Dog-tilting-his-head-with-questions-about-being-a-writer-for-Verblio

Verblio Writer FAQ

By Verblio · Jan 3, 2022

1. Am I eligible to write for Verblio? To write for Verblio, you must be 18 years or older, be legally allowed to work in the U.S., and have a valid U.S. Social Security Number (SSN). We require a W9 in order to prove that…

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See all On Writing
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