the definer

You know it matters where you put that CTA, right?

When one website looks at another website and says, “Hey, this guy’s okay.”

The grueling last mile of the marathon. Can I stop running yet? No? I have to run faster? Okay.

Has anyone heard of you? Your mom doesn’t count.

The hook in the bait of your marketing copy.

The five-star review your client doesn’t have time to write.
(So you write it for them.)

Your marketing team’s quarterback. Do you want to win the Heisman or what?

It’s what we do here.

The thing George W. Bush was talking about when he said “strategery.”

The cool friend that always finds the most interesting stuff to share.

The wheels that take your content out of the driveway and onto the open road.

The only way for a Shakespeare-quoting creative with zero technical skills to have a fancy website.

Content may be king, but he couldn’t tie his own shoes without help.

When you spill your lime La Croix on your content calendar.

One day you’re browsing for socks and the next day you’re researching risotto and there are your socks staring you in the face in five different colors.

The art of jamming the most meaning into the fewest possible words.

Click through and find out.

A free spirit who will happily string together sentences so you don’t have to.

An eBook protected by the Sphinx, and the answer to its riddle just happens to be your email address.

When Casper (or another equally friendly ghost) creates your content, but you get to put your name on it.

The latest step in humanity’s quest to become irrelevant.

When you attract more flies with honey than with vinegar—and more customers with helpful content than with cold pitch emails.

How readers get from one page to another—like air traffic control but for your website

Keyword stuffing is stuffing your keyword in every possible keyword stuffing situation. Get it?

How you let the search engine matchmaker know that you’re just the page your crush is looking for.

Like Nadia Comăneci, this page helps your site stick the perfect landing and score 10/10 with your customers.

Like the long-tailed macaque, it spends a lot of time as the subject of research. And far less time flinging its own shit.

The oft-forgotten middle child of marketing strategy.

Like a pillar of the community, but in the written word, and minus the inevitable fall from grace and Dateline episode.

I swear it’s not just any old lead. This one’s legit!

The hottest real estate market on the web.

The Internet’s version of Where’s Waldo?

If you’ve ever Googled, “How to write a search query,” you might soon find yourself in a bonus verse of Alanis Morissette’s song, “Ironic.”

Gruel, mush, thin content — whatever you call it, it’s watered-down, weak, and unappetizing.

ToFu is great for generic mass appeal, but hella bland if you don’t add your own flavor to it.

The doctoral dissertation of the content marketing world.