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When you have sleep apnea, you don’t just want equipment that will make sure you don’t stop breathing in the middle of the night. You want equipment that will help…
???? Episode 97 of Yes, and Marketing You have to admire someone who isn’t afraid to go against the grain. On this episode, expect a heavy dose of contrarian (and…
???? Episode 96 of Yes, and Marketing As marketers, our job is to market externally—but maybe we should all be a little more focused on marketing *internally.* That’s an “Aha!”…
Content optimization is the process of refining and tweaking your content to match a user’s search intent, rank in search engine results pages (SERP), and improve the quality and readability…
To pay or not to pay? It’s the question every startup asks when it’s time to market itself. Paid traffic is a solution many use to gain visibility and generate…
Episode 95 of Yes, and Marketing Memetic content is good content, because people share memetic content. Memetic content gets people thinking, “This is something that I have thought about or…