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???? Episode 81 of Yes, and Marketing Few areas of marketing are more critical to success than pricing, so it’s truly shocking how few true pricing experts exist. (And how…
Here’s an all-too-familiar scene: You’re a marketer. Your CEO walks into your office. “Why don’t we have more reviews, dammit?” You try to tell them it isn’t that easy, that…
Episode 80 of Yes, and Marketing You’re probably tired of hearing about the Great Resignation. Unfortunately for procrastinators everywhere, avoiding something doesn’t make it go away. For Justine Jordan, the…
Across the nation, traffic snarls are more common than ever. In many major cities, “rush hour” lasts from around 4:00 p.m. to 7:00 p.m. each day. Commuters expect traffic jams…
Episode 78 of Yes, and Marketing It’s not every day you get to hear from a living legend. This episode features the Godfather of modern marketing, Professor Philip Kotler. Professor…
Episode 77 of Yes, and Marketing What does it really mean to be data-driven? Cassidy Shield has applied his training as an engineer, a general manager, and an operator to…