Delivering on volume and quality
Founded by big-wave surfer Laird Hamilton and volleyball legend Gabby Reece, Laird Superfood is known for its clean, functional ingredients—offering everything from daily greens to powdered non-dairy creamers. As the brand matured into a lifestyle company focused on health and wellness, its digital strategy needed to grow alongside it.
Salem, the company’s Senior E-commerce Manager, led the charge to evolve their site from a simple storefront into a content-rich destination for wellness-minded consumers.
CASE study highlights
New users driven by content
Key interactions
New Page 1 rankings
Total ranking keywords
Site traffic from organic search
Backlinks and counting
About Laird Superfood
Business Case Study, Health and Wellness
Laird Superfood offers a range of functional coffees, creamers, daily greens, and powdered non-dairy products made with nutrient-rich, clean ingredients found in nature.
THE
PROBLEM
With pressure from leadership to turn their website into a wellness hub, Laird Superfood's e-commerce manager needed to quickly and consistently scale high-quality content production—without doing it all himself or breaking the bank.
Laird Superfood runs with a lean team of fewer than 30 people, reflecting the same focus on simplicity and efficiency that defines their products. Salem, their senior e-commerce manager, oversees the full scope of web operations, paid media, email, and digital content.
In 2024, Laird wanted to grow beyond an e-commerce site into a health and wellness brand with a robust content hub. But, with a small team, limited internal support, and only one development agency, Salem faced serious bandwidth limitations.
Efforts with internal writers and influencer content proved inconsistent, slow, and rarely optimized for SEO. Salem needed a partner who could fully own the process—from ideation to execution—and deliver results without overloading the team.
3 reasons salem was stuck:
Leadership was pushing for the website to be more than just a product marketplace
He had to transform the site into a content hub for health and wellness-conscious customers
To make it happen quickly there was no way Salem could write all the content himself
As Salem put it, "I needed a company that could come in and really take ownership of the entire process, from SEO generation ideas, to writing the creative briefs, to then actually writing the copy, making it super easy, making it fast, but also having high-quality content that's better than AI generation."
THE
SOLUTION
Salem partnered with Verblio to streamline and scale Laird Superfood's content program. As someone already familiar with the platform from a previous role, he knew it could deliver on both volume and quality.
What stood out this time, though, was Verblio’s ability to evolve to meet Laird’s ambitious goals.
Salem was already using Verblio to produce useful content for their email subscribers. He'd also publish that content to their website to get some SEO value from it. While familiar with SEO, he didn't have the time or bandwidth to become an SEO expert, or to do all the research and fine-tuning necessary to ensure each article performed optimally in search.
With the mandate to create SEO-rich assets to drive organic traffic, Salem knew he needed a more intentional strategy to be successful. He approached Verblio about a comprehensive strategy plus content solution, and Verblio Plus was the perfect fit.
with Verblio plus, Salem is freed from:
Coming up with all content topics himself
Creating and submitting content briefs
Hours spent editing AI content or influencer posts
Correcting formatting or adding sources
Giving feedback to writers or managing deadlines
Verblio created a comprehensive content strategy for Salem and Laird Superfood, positioning them to take a strategic approach to SEO and content to fuel their growth.
With Verblio Plus, we handle topic ideation, content briefs, writing, SEO optimization, and even blog publishing. The process is collaborative but efficient, with fast response times, minimal editing, and a consistent pipeline of polished, source-cited blog posts.
The account team’s responsiveness and streamlined communication also made a big difference. “You’re a copywriting company—you could send long emails—but you don’t. You're efficient. That matters when you're juggling a million things.”
Why Salem loves verblio:
“It's a very fast, collaborative process. The posts are all really well-cited and sourced, and because of the briefs you've set up, I don't have to give much feedback. Verblio is saving me time while meeting my goals.”
Salem McLaughlin, Senior E-commerce Manager, Laird Superfood
THE
IMPACT
Laird Superfood quickly hit its goal of publishing at least two high-quality blog posts per month. What started as a content experiment is helping to fuel the company’s continued growth.
With Verblio Plus, Salem is able to publish consistent, high-quality blog posts that drive organic traffic and strengthen Laird Superfood’s brand. He's in a great flow with the Verblio team, quickly collaborating on new topics and turning posts around swiftly.
The internal team recognized the transformation. “During our annual review, I was specifically called out for launching the wellness hub quickly—and Verblio played a huge role in that. You made me look good.”
Today, the brand has a sustainable, SEO-informed content engine that supports email marketing, web engagement, and long-term organic growth. Salem summed it up: “We’re in a great rhythm. Even when budgets get tight, I tell my boss—please don’t cut Verblio. This is working."
On a scale of one to ten...
“The quality of the blog posts has been stellar. If you're going on a scale of one to ten, I would say a nine. And for Account Services, I would say a ten. It's seamless, I barely have to think about it, and that's awesome.”
Salem McLaughlin, Senior E-commerce manager, Laird Superfood
Results after 3 months
- Every Verblio post written for Laird has increased in rankings.
- 60+ new Page 1 keyword rankings, representing a 10% increase in visibility
- Laird now ranks for 2,054 total keywords, with 133 in Position 1 — commanding top search results
- 13.3% of all site traffic now comes from Organic Search, outperforming both Paid Search and Email
- Users aren’t just visiting — they’re engaging, with 64,000 total events tracked on-site
- Authority is building too: 25.2K backlinks and 2.6K referring domains, boosting long-term SEO strength
Drive traffic and Scale content with verblio plus
About Laird Superfood
Business Case Study, Health and Wellness
Laird Superfood offers a wide range of functional coffees, creamers, daily greens, and powdered non-dairy products. They use clean and simple ingredients found in nature.