Your friendly content marketing enthusiasts
Founded as BlogMutt in 2011, Verblio now serves 1,500 businesses every month from beautiful Boulder, CO.
Our team at a glance
Mercury 100 fastest-growing companies in Colorado awards
People on the team named Wade
Average number of LaCroixs consumed per week
Chicken wings
The stuff that matters to us
supporting great writers
Quality writing comes from happy, motivated writers. We ask for excellence and support their success. Our online writers' forum is an active community and connection creates better content.
Rah rah TEAM SPIRIT
Variety is the spice of team Verblio. We’re a supergroup of SEO-philes, content connoisseurs, designers, engineers, and entrepreneurs. Left brain, right brain, together = just-right brain.
TECH + HUMANS
We’ve built a super cool technology platform, but deeply-personal content comes from humans. Beyond the binary code, team Verblio is a well-rounded group of reasonably intelligent people.
Steve Pockross
CEO
Hometown: Denver, Colorado
Favorite Word: Bombero
Steve brings more than 20 years of startup, nonprofit, and Fortune 500 experience to his role as bon vivant of Verblio. He was part of the early management team at crowdsourcing pioneer LiveOps and previously led five SaaS and marketing businesses. Outside the office, Steve enjoys ultimate frisbee, telemark skiing, hosting jazz concerts, and spending time with his two boys. He also writes for the Verblog under his very own category—Spockross. Read Steve’s posts.
Wade Green
CTO & Founder
Hometown: Council Bluffs, Iowa
Favorite Word: Lummox
Wade is both a technology officer and a gentleman, and he has been a fixture in the Boulder startup scene for years. He began his career as a tech newbie working for Accenture and moved on to various consulting roles in telecom before joining a startup in 2000. Wade later worked with Verblio co-founder Scott Yates on MyTrafficNews and LegislativeDatabase, with a stint at Abacus/Epsilon in between. While we write words, Wade writes code.
Paul Zalewski
Vice President, Marketing
Hometown: St. Louis, Missouri
Favorite Word: Yup
Paul runs marketing at Verblio and is a self-proclaimed digital marketing and SEO nerd. When he's not helping sad, empty blogs find Verblio content, he enjoys writing and spending time with his wife and two daughters. His prerequisite I-live-in-Colorado activity is snowboarding. Verblio colleagues do not approve of his favorite word.
Reid Lynch
Senior Director, Engineering
Hometown: Shepherdstown, WV
Favorite Word: Forthwith
Reid is Verblio’s senior director of engineering, and his work behind the scenes makes the platform purr. He has a computer science degree and experience building crowdsourcing platforms, but he comes from a newspaper family, so he’s still one of us. Reid’s favorite word means “immediately; at once.”
Zoe Treeson
Director, Operations
Hometown: Albuquerque, New Mexico
Favorite Word: Bedraggled
As director of operations, Zoe draws on her background in business and film production to help Verblio customers tell their stories. Outside of the office, Zoe does all the (Boulder) things—hiking, cycling, running. Only her complete disinterest in snow sports differentiates her from your average Boulderite. Yet somehow, we’ve found it in our hearts to forgive her.
Mandi O'Brien
Director, Design & Product
Hometown: Portland, OR
Favorite Word: Asterisk
Mandi loves to find simplicity and beauty in the most complex challenges. Her role as Director of Design and Product at Verblio allows her to honor her roots as a true polymath. For the past 8 years, Mandi has worked at fast-growing startups in NYC. Recently, she and her two orange tabby cats relocated to Denver, where they are enjoying their sweet views of the Rocky Mountains. When she’s not working on the latest UX innovation for Verblio, she enjoys music, the outdoors, storytelling, games, and tacos.
Kali Greff
Senior Content & Marketing Manager
Hometown: Louisville, Colorado
Favorite Word: Plumb
Kali exemplifies content marketing enthusiasm and enjoys creating content about content creation for other content marketers. She loves getting the word out about Verblio and helping businesses co-create-content that’s authentic and engaging. Apart from Verblio, Kali is passionate about puns, foreign languages, Colorado at large, staying active, and her rascally doggo, Ollie.
Max Harris
Software Engineer
Hometown: Pittsburgh, PA
Favorite Word: Dork
Max is a developer at Verblio. He has a degree in computer science and has worked at startups and big enterprise operations alike, ultimately deciding that the startup life is the life for him. You'll never see his best work up close, you'll just see that the Verblio platform runs like butter. That's Max's doing. He loves all Colorado activities, even though he doesn’t live here anymore.
Molly Krumholz
Manager, Writer Operations & Data
Hometown: Burlington, VT
Favorite Word: Diphthong
Molly is a former freelance writer turned data wizard. She's most often found playing matchmaker between customers and writers, but it's a toss up as to whether she's writing a SQL query or instantly recalling a writer's weirdly specific expertise. Molly has a degree in linguistics and loves data-driven decision-making almost as much as she loves arguing about semantics. Outside of the office, she enjoys the specific Colorado activities that horrify the rest of the team: splitboarding, ultra-running, trad climbing, and thru-hiking.
Sara White
Support Specialist
Hometown: Coudersport, PA
Favorite Word: Moment
Sara heads up customer support at Verblio and is passionate about continually improving the customer experience. She has a degree in business management and economics. When Sara isn’t working with clients to ensure they receive outstanding content, she can be found hiking, skiing, or working on her roundhouse kick.
Caroline Rideout
Client Success
Hometown: Olympia, Washington
Favorite Word: Sublime
With over six years of SEO and content marketing experience, Caroline is thrilled to bring her expertise to Verblio’s diverse customer base. When she’s not in the office, you’ll find her painting outdoors, perusing her favorite volumes of poetry, and fawning over other people's dogs. Caroline is also Verblio’s elusive, enigmatic dolphin tamer, a skill she picked up from five years of living in Hawaii.
Alexa Baray
Manager of Operations
Hometown: Coral Springs, FL
Favorite Word: Tsundoku
Alexa is a trilingual bibliophile with a severe case of nerdiness. Her Verblio journey began in 2016, when she first became a BlogMutt writer. From there, Alexa inexplicably found herself in the role of account manager, and finally coerced worked her way into the operations team. Now, she happily manages Verblio’s professional services from her home office in Florida. When she’s not spamming Slack with pictures of her husky, you’ll find Alexa playing video games, boating, re-reading Harry Potter, or singing showtunes.
Want in? Here are the jobs open now.
Writer Community Lead
About Verblio (formerly BlogMutt)
We’re Verblio: a unique content writing startup in Boulder, CO. Content is the foundation of successful customer acquisition marketing for businesses today. And content effectively means time, resources, and talent. Many companies simply can’t compete against the larger players in the new digital marketing era.
That’s where we come in.
By building a network of over 3,000 professional writers, we have the resources for modern businesses to outsource their content needs.
To do all of this, we’ve created a high-performing SaaS startup in Boulder led by a 15-year crowdsourcing industry veteran and staffed by a team of 11 energetic, eclectic startup junkies (degrees on our team range from philosophy, to economics, to Latin American history).
We work hard, have fun, learn a lot, and are proud of our transparent, collaborative culture. We also believe in doing good, and that creating great opportunities for home-based writers is just as important as helping our clients find their next customer.
This year we won our fourth Mercury 100 award as one of the fastest growing companies in the Boulder Valley in the past couple of years, and we’re looking for talented individuals to help us scale to the next level.
Job Description
We’re looking for a talented writer, editor, and manager to head up our writer community and quality assurance team. Here's what you'll be doing:
- Use your experience as a great writer to create new ways to leverage our community of 3,000 freelance writers
- Managing the community of freelance writers
- Performing regular QA on written content to identify high and low-performing writers
- Assisting in new product and new feature development to improve our platform and our writer experience
- Recruiting new writers based on content needs
- Finding and addressing issues related to plagiarism
- Maintaining relationships with top writers
- Serving as the voice of the writer community within Verblio by collecting and sharing writer feedback
- Communicating product changes and other critical information to our community
- Building resources to help onboard writers and educate them on content marketing best practices
Necessary Skills
This management role is a good fit for someone who loves writing, is excited to take her/his experience with writing to begin managing a marketplace community of writers at an innovative startup culture, and is ready to jump in and learn how to apply solutions through our platform. That person should:
- Communicate affably and authentically with a high degree of empathy.
- Possess strong editing skills and be able to find and address errors efficiently.
- Write with professionalism, impeccable grammar, and a healthy sense of humor.
- Have experience in management roles and be ready to manage a large crowd of people.
- Be excited about acting as an advocate for our writer community.
- Enjoy problem-solving on the spot and independently coming up with solutions.
- Bring a positive and energetic personality to the Verblio team.
Requirements
- Bachelor's degree or higher
- Strong writing and grammar skills
- Smart, empathetic, curious, good at managing chaos
- Excited to take a short grammar and editing test
- 1+ year management experience and 2+ writing/editing experience
- Extra credit:
- Experience in customer support or similar
- Knowledge of any of the following: SEO, inbound marketing, content writing, customer support software
- Random liberal arts degree with a thesis title that extends beyond a full sentence
- The cutest dog ever
Job Details and Perks
- Full-time
- Salaried (compensation based on experience)
- Potential to work from home 2 days a week
- Great benefits including healthcare and paid vacation
- A fast-paced culture with growth opportunities
Apply
Send an email to work@verblio.com with the subject “Writer Community Lead.” Please include with each submission:
- Resume
- Cover letter
- A short sample of your professional writing (approx. 500 words)