Your friendly content marketing enthusiasts
Verblio serves 1,500 businesses and digital agencies every month from beautiful Boulder, CO.
BUT WE'RE NOT ALL TRIATHLETES
Our team at a glance
Mercury 100 fastest-growing companies in Colorado awards
People on the team named Wade
Average number of LaCroixs consumed per week
Chicken wings
The stuff that matters to us
supporting great writers
Quality writing comes from happy, motivated writers. We ask for excellence and support their success. Our online writers' forum is an active community and connection creates better content.
Rah rah TEAM SPIRIT
Variety is the spice of team Verblio. We’re a supergroup of SEO-philes, content connoisseurs, designers, engineers, and entrepreneurs. Left brain, right brain, together = just-right brain.
TECH + HUMANS
We’ve built a super cool technology platform, but deeply-personal content comes from humans. Beyond the binary code, team Verblio is a well-rounded group of reasonably intelligent people. Want in? Check out our open jobs now.
Steve Pockross
CEO
Hometown: Denver, Colorado
Favorite Word: Hootenanny
Steve brings more than 20 years of startup, nonprofit, and Fortune 500 experience to his role as bon vivant of Verblio. He was part of the early management team at crowdsourcing pioneer LiveOps and previously led five SaaS and marketing businesses. Outside the office, Steve enjoys ultimate frisbee, telemark skiing, hosting jazz concerts, and spending time with his two boys. He also writes for the Verblog under his very own category—Spockross. Read Steve’s posts.
Wade Green
CTO & Founder
Hometown: Council Bluffs, Iowa
Favorite Word: Lummox
Wade is both a technology officer and a gentleman, and he has been a fixture in the Boulder startup scene for years. He began his career as a tech newbie working for Accenture and moved on to various consulting roles in telecom before joining a startup in 2000. Wade later worked with Verblio co-founder Scott Yates on MyTrafficNews and LegislativeDatabase, with a stint at Abacus/Epsilon in between. While we write words, Wade writes code.
Paul Zalewski
Vice President, Marketing
Hometown: St. Louis, Missouri
Favorite Word: Yup
Paul runs marketing at Verblio and is a self-proclaimed digital marketing and SEO nerd. When he's not helping sad, empty blogs find Verblio content, he enjoys writing and spending time with his wife and two daughters. His prerequisite I-live-in-Colorado activity is snowboarding. Verblio colleagues do not approve of his favorite word.
Reid Lynch
Senior Director, Engineering
Hometown: Shepherdstown, WV
Favorite Word: Forthwith
Reid is Verblio’s senior director of engineering, and his work behind the scenes makes the platform purr. He has a computer science degree and experience building crowdsourcing platforms, but he comes from a newspaper family, so he’s still one of us. Reid’s favorite word means “immediately; at once.”
Zoe Treeson
Director, Operations
Hometown: Albuquerque, New Mexico
Favorite Word: Bedraggled
As director of operations, Zoe draws on her background in business and film production to help Verblio customers tell their stories. Outside of the office, Zoe does all the (Boulder) things—hiking, cycling, running. Only her complete disinterest in snow sports differentiates her from your average Boulderite. Yet somehow, we’ve found it in our hearts to forgive her.
Mandi O'Brien
Director, Design & Product
Hometown: Portland, OR
Favorite Word: Asterisk
Mandi loves to find simplicity and beauty in the most complex challenges. Her role as Director of Design and Product at Verblio allows her to honor her roots as a true polymath. For the past 8 years, Mandi has worked at fast-growing startups in NYC. Recently, she and her two orange tabby cats relocated to Denver, where they are enjoying their sweet views of the Rocky Mountains. When she’s not working on the latest UX innovation for Verblio, she enjoys music, the outdoors, storytelling, games, and tacos.
Kali Greff
Senior Content & Marketing Manager
Hometown: Louisville, Colorado
Favorite Word: Plumb
Kali exemplifies content marketing enthusiasm and enjoys creating content about content creation for other content marketers. She loves getting the word out about Verblio and helping businesses co-create-content that’s authentic and engaging. Apart from Verblio, Kali is passionate about puns, foreign languages, Colorado at large, staying active, and her rascally doggo, Ollie.
Max Harris
Software Engineer
Hometown: Pittsburgh, PA
Favorite Word: Dork
Max is a developer at Verblio. He has a degree in computer science and has worked at startups and big enterprise operations alike, ultimately deciding that the startup life is the life for him. You'll never see his best work up close, you'll just see that the Verblio platform runs like butter. That's Max's doing. He loves all Colorado activities, even though he doesn’t live here anymore.
Molly Krumholz
Manager, Writer Operations & Data
Hometown: Burlington, VT
Favorite Word: Diphthong
Molly is a former freelance writer turned data wizard. She's most often found playing matchmaker between customers and writers, but it's a toss up as to whether she's writing a SQL query or instantly recalling a writer's weirdly specific expertise. Molly has a degree in linguistics and loves data-driven decision-making almost as much as she loves arguing about semantics. Outside of the office, she enjoys the specific Colorado activities that horrify the rest of the team: splitboarding, ultra-running, trad climbing, and thru-hiking.
Sara White
Support Specialist
Hometown: Coudersport, PA
Favorite Word: Moment
Sara heads up customer support at Verblio and is passionate about continually improving the customer experience. She has a degree in business management and economics. When Sara isn’t working with clients to ensure they receive outstanding content, she can be found hiking, skiing, or working on her roundhouse kick.
Caroline Rideout
Client Success
Hometown: Olympia, Washington
Favorite Word: Sublime
With over six years of SEO and content marketing experience, Caroline is thrilled to bring her expertise to Verblio’s diverse customer base. When she’s not in the office, you’ll find her painting outdoors, perusing her favorite volumes of poetry, and fawning over other people's dogs. Caroline is also Verblio’s elusive, enigmatic dolphin tamer, a skill she picked up from five years of living in Hawaii.
Alexa Baray
Manager of Operations
Hometown: Coral Springs, FL
Favorite Word: Tsundoku
Alexa is a trilingual bibliophile with a severe case of nerdiness. Her Verblio journey began in 2016, when she first became a BlogMutt writer. From there, Alexa inexplicably found herself in the role of account manager, and finally coerced worked her way into the operations team. Now, she happily manages Verblio’s professional services from her home office in Florida. When she’s not spamming Slack with pictures of her husky, you’ll find Alexa playing video games, boating, re-reading Harry Potter, or singing showtunes.
Want in? Here are the jobs open now.
Software Engineer / Web Developer
Join Verblio's small, product-driven engineering team and deliver concrete improvements to our customers & writers from month one. At Verblio, all engineers are "full stack," growing their existing skill set and contributing at every level from database development all the way "up" to front end styling. We look for general smarts and good attitudes more than a checklist of languages & frameworks. Drop us a line!
Responsibilities
- Produce high-quality software improving the experience of our valued customers and writers
- Provide technical implementations for higher-level business initiatives
- Participate in code and design reviews
- Collaborate with marketing and account management to support and improve internal workflow
Desired Skills (flexible)
- Proficiency with the Ruby programming language or kick-ass with another language
- Familiarity with Javascript and one or more JS UI frameworks
- Knowledge of SQL databases
- Competence with the web platform technologies — HTML, CSS, Javascript, & HTTP
Please contact reid@verblio.com for more information
We’re looking for a Director/VP of Sales to join our rapidly growing team.
We’re Verblio: a unique content writing startup based in Denver, CO. Content is the foundation of successful customer acquisition marketing for businesses today. But creating quality content, particularly at scale, requires time, resources, and talent, and many companies simply can’t reasonably or cost-effectively staff in-house. That’s where we come in. Verblio combines the access to unique writing talent enabled by leading marketplace businesses with the flexibility and deep vertical expertise of SaaS to create 70,000+ pieces of unique content per year. With a network of over 3,000 professional writers, Verblio provides the platform for modern digital agencies, businesses, enterprises, and publishers to create unique content creation solutions.
To do all of this, we’ve created a high-performing SaaS startup led by a 15-year marketplace industry veteran and staffed by a team of energetic, eclectic startup junkies, writing enthusiasts, and random liberal arts degree collectors.
We’ve been on a full-tilt growth spurt for several years years and have grandiose plans for world domination in the near future...and that’s where you come in! We are looking for the right Director/VP of Sales to manage and grow our sales team to add jet fuel to this rocket. Ready?
About the role:
This is an exciting role for a sales leader who’s up for the big challenge and opportunity of helping our rapidly-growing startup become a sales powerhouse. We’ve got a small but passionate and talented sales team and a business that has primarily grown through inbound. We’re looking to grow into new verticals, implement an outbound process, and make the team more efficient and effective. If you’re passionate about 1) selling, 2) growing high-performing teams, and 3) building and using data and systems to make everything run, this is the role for you.
This full-time, exempt position will be responsible for:
- Running and growing the Verblio sales team. We currently have 1.5 sales reps and outsourced chat support and want to grow quickly. You’ll play a key role in hiring, training, and managing team members.
- Designing, implementing, and continuously improving processes, data, and technology that support high-growth, high-volume sales.
- Working with the marketing team to create messaging and collateral across our customer types.
- Being both a player and a coach—we’re looking for someone who’s comfortable giving product demos and selling to the C-suite, but is equally passionate about mentoring, coaching, and managing a high-energy sales team.
- Partnering with our operations team to build an account management function at Verblio that provides support for 1,000+ clients and creates beneficial cross-selling opportunities.
- Serving as the executive sponsor to top clients—running QBRs, check-ins, and interfacing with our ops team to ensure client success.
- Developing and executing strategies for both outbound sales and entering new verticals.
- Improving the inbound sales funnel by optimizing the path from lead to customer.
- Running conference logistics / trade show operations.
What you will need to be successful in this role:
- 10-15 years of sales and sales management experience.
- Experience building inside sales/cold outreach/SDR teams.
- A strong foundation in content marketing/SEO/inbound marketing.
- Great interpersonal and networking skills and a love of building relationships with clients.
- Experience with sales tracking and management systems, particularly across a multi-member sales team.
- A data-driven mentality, and the interest to build reporting, tracking, and systems that create excellence and accountability in sales.
- Strong writing and messaging skills; you’ll be creating sales decks, standardizing talking points, forming responses to objections, etc.
- A desire to work closely and collaboratively with our marketing team, to align around revenue goals.
- Experience selling to digital agencies preferred.
- Ability to travel (up to 10%).
What makes Verblio a great place to work?
- We work hard, have fun, learn a lot, and are proud of our transparent, collaborative culture.
- We believe in doing good, and that creating great opportunities for home-based writers is just as important as helping our clients find their next customer.
- This year we made the Inc 5000 list and won our fifth Mercury 100 award as one of the fastest-growing companies in the Boulder Valley.
- We offer competitive salaries, health, dental & vision insurance, and a generous vacation policy.
Excited about this opportunity? If so, send an email to work@verblio.com with the subject “Head of Sales.” Please include your resume, cover letter, and LinkedIn profile link.