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Your friendly content marketing enthusiasts


Team Verblio serves 1,500 digital agencies and businesses every month from beautiful Denver, CO.

we're a fruit salad
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Our commitment

We are committed to being the friendliest, easiest-to-use content creation platform in the business. We believe in the value of content as a powerful tool to drive sales and build relationships for our customers. The goal is to deliver quality content and a fantastic experience, so customers feel ease and enjoyment when they use Verblio.

Verblions at a glance

 

Mercury 100 fastest-growing companies in Colorado awards

%

Participate in monthly company book club

Average number of LaCroixs consumed per week

%

Chicken wings

Group-min-min

The stuff that matters to us

supporting great writers

Quality writing comes from happy, motivated writers. We ask for excellence and support their success. Our online writers' forum is an active community, and connection creates better content. 

TECH + HUMANS

We’ve built a super-cool technology platform, but deeply personal content comes from humans. Beyond the binary code, team Verblio is a well rounded group of reasonably intelligent people.

Rah rah TEAM SPIRIT

Variety is the spice of team Verblio. We’re a supergroup of SEO-philes, content connoisseurs, designers, engineers, and entrepreneurs. Left brain & right brain, together = just-right brain.

Verblio values


Curiosity, creativity, and humor


Clear and respectful communication


Quirkiness and scrappiness


Bold and fearless action


Listen and assume good intent

highly qualified and verb-curious?

See open positions

Steve Pockross

CEO

Hometown: Denver, CO
Favorite Word: Hootenanny

Steve brings more than 20 years of startup, nonprofit, and Fortune 500 experience to his role as bon vivant of Verblio. He was part of the early management team at crowdsourcing pioneer LiveOps and previously led five SaaS and marketing businesses. Outside the office, Steve enjoys ultimate frisbee, telemark skiing, hosting jazz concerts, and spending time with his two boys. He also writes for the Verblog under his very own category—Spockross—and hosts our podcast.

For more Steve, read his posts or tune into The Verblio Show.

Greg Levow

COO & CTO

Hometown: New York, NY
Favorite Word: Aardvark

Hailing from the Empire State, Greg is a Chief Operating Officer, Chief Technology Officer, and a gentleman. Prior to joining Verblio, he founded an ag-tech startup that uses simulation modeling and weather data to help farmers optimize their fertilizer usage and improve yields, while reducing environmental impact. When he’s not solving hard problems that intersect business and technology, you’ll find Greg in front of a hot BBQ, cold drink in hand, cooking up something big.

Greg Levow

Brad Kemp

EVP, Business Development

Hometown: Port Huron, MI
Favorite Word: Arugula

Do you like pineapple on pizza? Verblio’s head of business development does! When he’s not leading enterprise sales efforts or making divisive culinary choices, Brad enjoys live music, listening to music, and excelling at 90s music trivia. Before Verblio, Brad spent most of his career building and leading sales teams, most recently launching and growing a platform that makes it easy for Fortune 1000 companies to find video production freelancers.

Brad Smith

Paul Zalewski

Vice President, Marketing

Hometown: St. Louis, MO
Favorite Word: Yup

Paul runs marketing at Verblio and is a self-proclaimed digital marketing and SEO nerd. When he's not helping sad, empty blogs find Verblio content, he enjoys writing and spending time with his wife and two daughters. His prerequisite I-live-in-Colorado activity is snowboarding. Verblio colleagues do not approve of his favorite word.

Zoe Treeson

Senior Director, Operations

Hometown: Albuquerque, NM
Favorite Word: Bedraggled

As senior director of operations, Zoe draws on her background in business and film production to help Verblio customers tell their stories. Outside of the office, Zoe does all the (Boulder) things—hiking, cycling, running. Only her complete disinterest in snow sports differentiates her from your average Boulderite. Yet somehow, we’ve found it in our hearts to forgive her.

Reid Lynch

Senior Director, Engineering

Hometown: Shepherdstown, WV
Favorite Word: Forthwith

Reid is Verblio’s senior director of engineering, and his work behind the scenes makes the platform purr. He has a computer science degree and experience building crowdsourcing platforms, but he comes from a newspaper family, so he’s still one of us. Reid’s favorite word means “immediately; at once.”

Mandi O'Brien

Director, Design & Product

Hometown: Portland, OR
Favorite Word: Asterisk

Mandi loves to find simplicity and beauty in the most complex challenges. Her role as Director of Design and Product at Verblio allows her to honor her roots as a true polymath. For the past 8 years, Mandi has worked at fast-growing startups in NYC. Recently, she and her two orange tabby cats relocated to Denver, where they are enjoying their sweet views of the Rocky Mountains. When she’s not working on the latest UX innovation for Verblio, she enjoys music, the outdoors, storytelling, games, and tacos.

Max Harris

Senior Software Engineer

Hometown: Pittsburgh, PA
Favorite Word: Dork

Max is a developer at Verblio. He has a degree in computer science and has worked at startups and big enterprise operations alike, ultimately deciding that the startup life is the life for him. You'll never see his best work up close, you'll just see that the Verblio platform runs like butter. That's Max's doing. He loves all Colorado activities, even though he doesn’t live here anymore.

Caroline Rideout

Sales Manager

Hometown: Olympia, WA
Favorite Word: Sublime

With over six years of SEO and content marketing experience, Caroline is thrilled to bring her expertise to Verblio’s diverse customer base. When she’s not in the office, you’ll find her painting outdoors, perusing her favorite volumes of poetry, and fawning over other people's dogs. Caroline is also Verblio’s elusive, enigmatic dolphin tamer, a skill she picked up from five years of living in Hawaii.

Alexa Baray

Senior Manager, Enterprise Operations

Hometown: Coral Springs, FL
Favorite Word: Tsundoku

Alexa is a trilingual bibliophile with a severe case of nerdiness. Her Verblio journey began in 2016, when she first became a BlogMutt writer. From there, Alexa inexplicably found herself in the role of account manager, and finally coerced worked her way into the operations team. Now, she happily manages Verblio’s professional services from her home office in Florida. When she’s not spamming Slack with pictures of her husky, you’ll find Alexa playing video games, boating, re-reading Harry Potter, or singing showtunes.

Charlene Baker

Client Success Manager

Hometown: Chesapeake, VA
Favorite Word: Awesome

Better known as Char, or Verblio's own personable, personal ray of sunshine. Char is passionate about ensuring our customers are off to a great start with Verblio and continue winning inside our platform. Interesting fact: She's the only chick on our squad who's on two teams, Operations, and Marketing & Sales. Yup, Char's everywhere! When she's not remotely hanging out with her fellow Verblions, you'll find her enjoying quality time with her hubby and two kids. Much like her favorite word, Char is awesome.

Maddie Basch

Manager, Writer Community

Hometown: Indianapolis, IN
Favorite Word: Scruple

From vetting to reviews, forum chats to new features, Maddie guides, mentors, and advocates for Verblio’s writer community. She earned her MA in literature from CU and was a bartender for many years before making the leap to libraries and becoming a Verblion. Though Maddie brings shame upon the house of Colorado by not really skiing or snowboarding, she more than makes up for it with dope tattoos and a green thumb. Find Maddie in the garden or dancing her face off to a new DJ—always a well made cocktail in hand.

Ginny Mitchell

Enterprise Account Manager

Hometown: Estes Park, CO
Favorite Word: Visceral

Ginny is a mountain-lover and true crime podcast aficionado. She brings her background in biology to her role as Verblio’s enterprise account manager, where it’s not particularly relevant, which is true for most college majors. Before becoming a Verblion, Ginny worked at the United Way of Salt Lake as the resource development director. When she’s not managing Verblio’s team of helpful account managers, Ginny enjoys skiing, gardening, hiking, scuba diving, sailing, music, and comedy.

Ginny Mitchell

Amie Aulwes

General Startup Associate

Hometown: Cedar Rapids, IA
Favorite Word: Periwinkle

Need a power point? A T-shirt? Perhaps a snack? Amie is your gal. This colorful, creative renaissance woman keeps team Verblio running like a well oiled rube-goldberg machine. When she’s not flawlessly coordinating contractors, conference calls, or Costco runs, Amie enjoys printmaking, bird-watching and cooking. Her favorite food is dumplings and she has a degree in fine art.

Alice Ward

Jr. Product Manager

Hometown: Durham, NC
Favorite Word: Penultimate

Alice brings her passion for learning about others and problem solving to her role as Verblio’s junior product manager, where she helps make the Verblio platform enjoyable and user friendly for all. Outside of the office, Alice enjoys coffee, beautifully groomed ski runs, and perfectly cooked salmon. We’re thankful Alice broke with tradition and decided not to study natural science like the rest of her family, because it brought her to us.

Alice Ward

do you love content and cold lacroix? We're hiring!

Director of Account Management Expand

We’re looking for a Director of Account Management to join our rapidly growing team!

We’re Verblio: a unique content writing startup based in Denver, CO. Content is a core foundation of modern marketing. But it’s really hard to create quality content, particularly at scale. It requires time, resources, and talent, and many companies simply can’t reasonably or cost-effectively staff in-house. 

That’s where we come in. By combining a marketplace business model with the flexibility and deep vertical expertise of SaaS, Verblio enables writers to create 70,000+ pieces of unique content per year for our customers. With a network of over 3,000 professional writers, Verblio provides the platform for modern digital agencies, businesses, enterprises, and publishers to create unique content creation solutions. 

To do all of this, we’ve created a high-performing SaaS startup led by a 15-year marketplace industry veteran and staffed by a team of energetic, eclectic startup junkies, writing enthusiasts, and random liberal arts degree collectors. 

We’ve been on a full-tilt growth spurt for several years and have grandiose plans for world domination in the near future...and that’s where you come in!  We are looking for our first Director of Account Management to pioneer a structured approach to ensuring and growing revenue from existing clients. Ready? 

About the role:

Verblio’s Director of Account Management will develop and execute a strategy for growing revenue from existing customers via exceptional relationship management, upsells and cross-sells, and proactive renewal management.  You'll be a member of our Revenue Team and will work cross-functionally  with a set of Customer Success Managers who ensure that our customers get maximum value from their relationship with Verblio.

As the first Director of Account Management at Verblio you’ll architect our segmentation and account management approach, then roll up your sleeves to proactively grow a large portfolio of customers ranging from sole proprietorships to multi-billion dollar enterprises. 

This full-time, exempt position will be responsible for:

  • Defining our approach to Strategic Account Management. With ~1000 clients and a team of < 30, we can’t talk to every client.  You will be instrumental in helping to segment our customers and craft the right level of service for each of them. We’ve built a foundation of happy and loyal clients, but we haven't scratched the surface in terms of helping them grow. We call that opportunity!
  • Seeing our clients’ needs before they do. Client retention, renewals, upsells, and growth is the name of the game.  You’ll develop strong relationships throughout each client’s organization, enabling you to anticipate and identify ways that Verblio can offer additional value. 
  • Understanding (living?) the customer journey. As you learn our business and put yourself in the mindset of a Verblio customer, you’ll identify, implement and share processes and tools that guide where we should intervene to improve the customer journey.  Your insight will help make customer-first thinking the standard across our organization.
  • Do all of this in a bootstrapped startup environment. The three things above are hard. But, because we like challenges, it’s worth reiterating that we’re a bootstrapped startup and there are resource constraints that come along with that. (But also a huge degree of freedom in how you get it done). Verblio team members seek out ways to go above and beyond their responsibilities for the good of the team, the platform, and our community. 

Whew! If you’re reading this and still feeling psyched, definitely keep reading.

What you will need to be successful in this role: 

  • 3-6 years of account management experience.
  • A passion for content marketing & SEO.
  • Great interpersonal and networking skills and a love for building relationships with clients.
  • Demonstrated ability to identify and build relationships with executives at organizations of varying sizes.
  • Experience growing a large portfolio of clients over multiple renewal cycles.
  • Zeal for working with an all-star team who prioritizes having fun, enjoying the quirkiness of our users, and over delivering (because it’s the right thing to do).

What makes Verblio a great place to work?

  • We work hard, have fun, learn a lot, and are proud of our transparent, collaborative culture. 
  • We believe in doing good, and that creating great opportunities for home-based writers is just as important as helping our clients find their next customer. 
  • We’ve made the Inc 5000 list and won the Mercury 100 award 5 times, as one of the fastest-growing companies in the Boulder Valley.
  • We offer equity, health, dental & vision insurance, a 401k, and a generous vacation policy.
  • This position pays $100,000 - 135,000/year, commensurate with experience, plus an annual bonus. 

Excited about this opportunity? If so, click here  to apply with your resume, cover letter, LinkedIn profile link, and your favorite 1-2 sentences that show you went deep into this job description and it speaks to you.

Marketplace Data Analytics Manager Expand

We’re looking for a data-hungry, innovative, and scrappy Marketplace Data Analytics Manager to join our rapidly growing team!

Verblio’s marketplace is where our 1000+ freelance writers engage with our 1000+ clients.  Our technology strives to enable a seamless experience for both parties, while also giving our Verblio admins the tools needed to manage the marketplace efficiently.  A ton of data is created through these interactions, and we need somebody to lead us through the curation and analysis of these data so we can improve our systems and processes to maximize efficiency, growth, and user satisfaction.  While our platform already does a great job handling the nuts and bolts of our transactions, there is a huge opportunity to reduce friction, increase delight, and propel Verblio towards our goal of becoming a $50 million company.

This position is where the rubber meets the road between our data and our technology.  You will use your analysis capabilities to help us arrive at practical solutions we can employ in the coming weeks, months, and years.  You’ll serve as a key stakeholder working alongside our product, operations, and development teams, and will also interface with members of our revenue and finance teams to gain a holistic understanding of our business and what levers we can use to most effectively manage it.

Selected list of real problems to be tackled (there are many more!)

  • What is our capacity and how many requests of each type can we handle?  How many writers does it take to fulfill a given customer, a whole segment, and our whole 2021+ plan? 
  • If we were to reimagine our approach to make sure clients get submissions within a certain timeframe, what changes would we make to the flow of requests?  
  • What is the most useful way to advance concepts for writer performance score and customer health score?  How should these vary for more specialized clients or work types?
  • What writer compensation, incentives, and punishments would help drive writer behavior that promote client happiness (high performing posts, on-time submissions, etc.)? Be a key partner to our team members who strive to discover how best to motivate writers.
  • Can we predict when a customer is going to pause/cancel? Can we better understand the levers that reduce churn or increase LTV?
  • How much is it actually costing us to not build a certain feature?  How much did we gain by building a feature?  Help us evaluate product decisions and ROI/success using data.
  • … and ask the hard questions that we haven’t even thought about!

What you need to be successful in this role

  • Comfort with SQL required
  • Experience with reporting and visualization tools
  • Strong comfort with statistical methods and tools
  • Ability to curate, analyze, and identify trends from large datasets
  • Ability to synthesize data analyses into easily understandable reports for multiple types of stakeholders
  • Strong ability to communicate analyses in non-data/non-technical ways  
  • Data-driven problem solving approach
  • Desire to analyze and optimize marketplace workflows 
  • This is not a theoretical position.  You need to be ready to take complex data and help us get to very practical steps we can take with our product. 
  • Curiosity: Instead of proposing a single solution, help us brainstorm the many ways we could solve a problem and identify ways to quantify chances of success, etc. 

Job Responsibilities

  • Lead the way in building a data-driven approach to project discovery and success measurement by sharing  your critical perspective on our cross-functional project teams
  • Own improvements to data accessibility across Verblio teams by enhancing our data model and reporting tools
  • Create a strategy for entity (customer + writer + request type) segmentation and a means for having standardized reporting/visibility into key metrics (including dashboards)
  • Own a process for measuring and presenting Key Results across the company so we can maintain visibility and accountability around our progress
  • Advise/assist others with their own data analysis
  • Own education around data for teammates across the company (e.g. new team member onboarding for Metabase; maintain a video tutorials library of data-related things)

What makes Verblio a great place to work

  • We work hard, have fun, learn a lot, and are proud of our transparent, collaborative culture. 
  • We believe in doing good, and that creating great opportunities for home-based writers is just as important as helping our clients find their next customer. 
  • We made the Inc 5000 list for the second time and won our sixth Mercury 100 award as one of the fastest-growing companies in the Boulder Valley.
  • We offer equity, health, dental & vision insurance, and a generous vacation policy.
  • This position pays $65,000 - $80,000/year, commensurate with experience. 

Excited about this opportunity? If so, click here  to apply with your resume, cover letter, LinkedIn profile link, and your favorite 1-2 sentences that show you went deep into this job description and it speaks to you.

Business Development Representative Expand

We’re looking for a Business Development Representative to join our rapidly growing team!

We’re Verblio: a unique content writing startup based in Denver, CO. Content is a core foundation of modern marketing. But it’s really hard to create quality content, particularly at scale. It requires time, resources, and talent, and many companies simply can’t reasonably or cost-effectively staff in-house. 

That’s where we come in. By combining a marketplace business model with the flexibility and deep vertical expertise of SaaS, Verblio enables writers to create 70,000+ pieces of unique content per year for our customers. With a network of over 3,000 professional writers, Verblio provides the platform for modern digital agencies, businesses, enterprises, and publishers to create unique content creation solutions. 

To do all of this, we’ve created a high-performing SaaS startup led by a 15-year marketplace industry veteran and staffed by a team of energetic, eclectic startup junkies, writing enthusiasts, and random liberal arts degree collectors. 

We’ve been on a full-tilt growth spurt for several years and have grandiose plans for world domination in the near future...and that’s where you come in!  We are looking for the right Business Development Representative to join our team and help us fuel this rocket. 

Ready? 

About the role:

Does evangelizing a solution that’s in demand and helps your customers grow their businesses energize you? On a scale of 1-10 with 1 being “Meh, I’ll just see what happens” and 10 being “Step aside, please. I’m about to get after it,” are you a 13? Have you decided big companies are just not your thing and you can’t get enough of the startup / growth company life?

If so, read on, we’ve got something exciting. 

NOTE: this job description might be different than others you’ve read. Our goal is to paint a picture of where we are, the opportunities we have, and what we need. So, give it a read. If you think “damn, that sounds absolutely energizing!” we want to talk to you. If you think “I’m pretty lost” or “these people are insane,” this probably isn’t the right role for you.

Here’s the situation … 

Verblio’s business is growing quickly. We’re bootstrapped, have grown primarily through our inbound marketing efforts, and have recently added outbound sales to the mix with promising early results (even in the year 2020 and everything it brings). 

Our core offering is content creation for digital marketing. Our network of freelance writers has the breadth of background to create content for astoundingly niche businesses. Our software & services are designed to fulfill the needs of digital marketing agencies who need that content at scale.

Here’s what we need … 

BUT to take things to the next level (or add more boosters to the rocket if you were into that analogy) we need some serious top of funnel traction, and a BDR to make that happen.

As Business Development Representative, you’ll be responsible for:

  • Finding and starting conversations with the right prospects at marketing agencies, publishers and enterprises to introduce Verblio and create new, qualified sales opportunities.
  • Smoothly transitioning all those new opportunities you’ll find to your colleagues on the revenue team so they can nurture and close them.
  • Working with new partners to ensure they’re taking full advantage of our platform, and cultivating relationships that drive referrals at the same time.
  • Evangelizing The why internally and externally. Always.

Probably some specifics would be helpful.

Create new sales opportunities. Our product team has built amazing solutions to our prospects’ problems, and marketing has dialed-in the messaging and collateral we need to tell them about it. You’ll knock on doors (OK, not literally) to share all of this and find our next happy clients.

Help us continue to be the friendliest content creation platform out there. Hunting for new business can sometimes feel transactional, and deservedly gets a bad rap as a result. This is not that type of selling. As the face of our brand to new prospects, you’ll reach out as one part Verblio evangelist and two parts altruist so we continue to build strong client partnerships from the start.

Be our eyes and ears in the marketplace. Even though we’ve been at this a while (over 10 years, in fact), we’re always learning. And since you’ll be having as many conversations with prospective clients as anyone, we’ll look to you for breaking news on new trends and developments (read: opportunities) to help keep our marketing and product teams out in front. 

Do all of this in a bootstrapped startup environment. The three things above are hard. But, because we like challenges, it’s worth reiterating that we’re a bootstrapped startup and there are resource constraints that come along with that. (But also a huge degree of freedom in how you get it done.)

Whew! If you’re reading this and still feeling psyched, definitely keep reading.

What you will need to be successful in this role: 

  • Up to 3 years of new business development experience.
  • An intrinsic drive to break new ground and make things happen.
  • A solid understanding and interest in content marketing and SEO. Bonus points for understanding the nuances of how marketing agencies operate and grow, especially through content.
  • A desire to do all of this (and it’s a lot) in a startup environment where budgets aren’t unlimited, systems can be complex & imperfect, and scrappiness is required.

What makes Verblio a great place to work?

  • We work hard, have fun, learn a lot, and are proud of our transparent, collaborative culture. 
  • We believe in doing good, and that creating great opportunities for home-based writers is just as important as helping our clients find their next customer. 
  • We made the Inc 5000 list for the second time and won our sixth Mercury 100 award as one of the fastest-growing companies in the Boulder Valley.
  • We offer equity, health, dental & vision insurance, and a generous vacation policy.
  • This position pays $45,000 - $55,000/year, commensurate with experience, plus monthly performance-based commissions.. 

Excited about this opportunity? If so, click here to apply with your resume, cover letter, LinkedIn profile link, and your favorite 1-2 sentences that show you went deep into this job description and it speaks to you.

Director of Content Marketing Expand

We’re looking for a Director of Content Marketing to join our legitimately fantastic team

We’ve got something really exciting going on here at Verblio. We are content marketing enthusiasts with an amazing brand and platform. We’re in full-tilt growth mode with  grandiose plans for world domination (the friendly kind), that show no signs of slowing down. 

What do we actually DO though? Well, Verblio is a unique content writing startup based in Denver, CO. Content is a core foundation of modern marketing—but it’s really hard to create quality content, particularly at scale (it’s hard to do great things in large quantities. That’s why wedding food is often so bad.)  Many companies can’t reasonably staff for the time, resources and talent they need to harness the power of content. So, we nurture a network of over 3,000 writers—plus a marketplace business model and an easy-to-use platform for collaboration—to allow modern digital agencies, businesses, enterprises, and publishers to create truly effective content solutions. 

We’re led by a 15-year marketplace industry veteran and staffed by a team of energetic, eclectic startup junkies, writing enthusiasts, and random liberal arts degree collectors as we brew this powerful SaaS + marketplace potion. We think it’s intoxicating, and we think you’re going to like it.

We have a TON to do, and that’s where you come in!  Yes, our entire business is based on content creation, AND, we need help doing it for ourselves. We are looking for the right Director of Content Marketing to join our team. 

NOTE: Our goal with this job description is to paint a picture of where we are, the opportunities we have, and what we need. 

That means it is looooooooong (<-- Google joke), but also means you should have a much better sense of whether this is a good fit for you than the average JD.

If you read it and think, “Damn, that sounds absolutely energizing!” we want to talk to you. If you think, “I’m pretty lost,” or, “That sounds like way too much work,” or, “These people are insane,” you're probably right, and this isn’t the right role for you. That’s ok; it’s not for everyone. If you think, “This sounds mostly awesome, but I have some questions,” let’s talk. 

About the role:

This role is kinda meta: you’ll lead content marketing for a content creation company that’s focused on helping other companies do content marketing.

While kinda funny it also means we’re in a crowded space: if we create run-of-the-mill content about content marketing, it means we’re competing for attention in the SERP and the mind of our prospect, with companies you might’ve heard of like HubSpot, Moz, etc, etc (etc).

So, we have to be either more thoughtful than that about what we target, or we have to create better content. Or, ideally, both.

To help us in that impossible task, we’ve got some cool things going for us:

  • A rockstar content marketing manager who’s also our podcast producer
  • A 50 DA
  • A brand that is starting to turn heads in our space and a brand voice that helps our content stand out
  • Strong partners in SEO, copywriting, design
  • An awesome platform/product backed by awesome humans

Plus, we’ve got a number of vehicles for content, too:

  • Our blog
  • Our site in general
  • A newish (1-year old) podcast (The Verblio Show, soon to be Yes And Marketing) that’s off to  a great start
  • A sizeable email list
  • Our customer base
  • Stickers
  • Expo booths once that’s a thing again
  • The belief (and data to back it up) that we’ve got a long way to run with our content marketing

Until recently, Verblio’s business was built almost entirely on inbound marketing. We’ve got a strong inbound funnel that’s working—it delivers 20+ new customers per week, almost like clockwork.

Here’s the big picture for your role:

We need to keep leveling-up our content. What we’ve done so far in the content marketing space has allowed us to triple organic traffic over the last four years, and we believe with more resources and attention, we can accelerate our growth even further:

  • There’s a lot more room to grow through inbound (content for SEO, content for the funnel).  
  • We’ve recently begun investing in outbound sales and marketing and need the content to make those efforts more powerful.
  • A key focus for the company over the next 24 months is productizing our offerings to go after new verticals and new markets. We’ll need powerful content to support these efforts.

You and your team will create, promote, and measure content for Verblio’s content marketing:

You, our content marketing manager, the team of freelance writers you develop, and outsourced design support will create content for:

  • SEO. In partnership with our SEO team, develop blog posts, pillar pages, landing pages, data-driven content, and more that keeps the organic traffic flowing.
  • The funnel.
    • Lead magnets & gated content
    • Case studies
    • One-pagers
  • The podcast. We see the podcast as adding value in a multitude of ways. And, it’s off to a strong start, one year in. Our content marketing manager serves as the show’s producer; we’re looking for someone who can support her in promoting the podcast, making it even stronger, and creating content around it.
  • Maybe social media too. Ah, social media. We have mixed feelings.

On a day-to-day basis that means you will...

Define and organize content marketing strategy. Partner with the marketing team, SEO team, company leadership and sales team to set content marketing strategy based on company goals and go-to-market strategy, keep it all organized, and organize it across our various channels in a disciplined manner.

Execute on said strategy. Working with a team of writers and designers, the broader marketing team, sales, leadership, and anyone else at the company and beyond you recruit to your informal team, create awesome content. This will involve some serious project management and cat-herding skills. You’ve been warned.

Promote and measure said content. We’ll be honest: content promotion and amplification is not where we shine. Maybe it’s because we’ve got a lot going on. Or maybe it’s because content promotion is f&*(ing hard. Regardless of the reason, we need some help in this area, and this will be a key focus of this role.

Build outstanding stuff. With some caveats, we believe in the theory of 10x content. We also wholeheartedly agree with this quote, “The returns on writing something great are enormous; the returns on writing something average are zero.” We’ve got tons of opportunity for great content. And, we don’t always need perfect, sometimes we need A- and out the door.

Do some writing and editing yourself. While writing isn’t the primary responsibility of this position, we’re looking for someone who enjoys writing and would like to do some writing, and certainly some editing.

Serve as editor-in-chief and help steward the Verblio brand voice. Synthesize, be able to embody, and help us manage (with help from the team at large and our copywriter) the voice of the Verblio brand—fun, sometimes daring, and smart. 

Be an effective communicator. We are looking for clear, direct communicators. That means interpersonally and in your writing. We like being clever but clarity is paramount (claramount?). 

Do all of this in a hard-working startup environment. Content marketing is hard (especially, as noted, in the marketing space). And, on top of that, it’s worth reiterating that we’re a scrappy startup, and there are resource constraints that come along with that. So does a huge degree of freedom in what you can create..

Other things to know: 

There’s more to life than content. This role will report to our VP of Marketing and be part of the marketing team. That means that there are also opportunities and needs in marketing outside of content marketing. Content marketing will be your main gig, and there are other areas of marketing that have lots of opportunity. This position will also influence the core product. For example, you'll take your best practices and help turn them into our platform offerings. You'll make  our core product better through your understanding of content marketing, and act as the tip of the spear in testing out what we should build next. We’re looking for someone who’s jazzed about this because we’re jazzed about this! (Fun side fact - Verblio’s CEO loves jazz)

Verblio has a vibrant company culture. We’re smart, welcoming, creative, and engaged in our jobs. We love to share resources and recommendations. We like to make each other laugh. We care about our jobs, but not so much that it kills us. We care about our families, our communities, our hobbies, and our mental health, too. We have a low turnover rate because people love working here. We’re looking for someone that wants to be a part of that. 

Not for the faint of heart. We’ll warn you in advance that this is a big role, with a lot of responsibility, and not for someone looking for a 9-5.

What you will need to be successful in this role: 

  • 5+ years of content marketing experience, experience in other digital marketing disciplines a plus
  • Experience with, and passion for people/team management. Content marketing is a team sport, particularly at Verblio.
  • A deep understanding of and borderline obsession with content marketing and at least a solid understanding of SEO fundamentals. 
    • If words like content refresh/revamp, domain authority, content promotion, people also ask, and SEO optimization are not part of your vocabulary, this isn’t the right role for you.
    • If your main source of content about content marketing is the HubSpot blog or someone with the initials NP, this isn’t the role for you.
  • Key content marketing skills: research, incorporation of design elements, selection of content types, content promotion & amplification, etc (etc).
  • Serious project management skills—lots of spinning plates to do this well.
  • The desire to do what it takes to effectively promote content in our space—get out there (virtually) make connections, pitch, etc.
  • Strong content writing and copywriting skills—while you won’t primarily be writing, we’re looking for someone who can do that well.
  • A desire to do all of this in a startup environment where budgets aren’t unlimited, systems can be complex and imperfect, and scrappiness is required.
  • At least some analytical skills. We believe that (most) content should be measured. We’ve got analytical wizardry on staff, but GA basics, Search Console basics, an SEO tool or two and interpretation of data, plus the desire to track what we’re putting out is important
  • A voracious appetite for marketing content.
  • Bonus points for social media experience (particularly LinkedIn).
  • Double bonus points for experience at a digital marketing agency.
  • Cool or unexpected skills that would make you great for the role that we haven’t mentioned? Let’s hear them. 

What makes Verblio a great place to work:

  • Competitive salary and stock options.
  • Stylish sock options
  • Health, dental & vision insurance with a  generous monthly company contribution
  • Flexible paid time off and holidays.
  • A high degree of ownership  and opportunity to inspire your passion and personal fulfillment.
  • Varied and challenging work  to help you grow every day.
  • Did we mention we’ve got a really fun team culture and everyone is delightfully intelligent and that we share a wonderful set of company values?
  • We work effectively together because we don’t have needless meetings, don’t tolerate egos, and genuinely like each other. It’s awesome.
  • Did we mention we’re growing like mad? It’s way more fun to be on a rocketship to the stars than riding in circles on a model train set. (No disrespect to model train enthusiasts.) We made the Inc 5000 list for the second year in a row, won our sixth Mercury 100 award as one of the fastest-growing companies in the Boulder Valley, and just made the Colorado Companies to Watch list.
  • Some day when we can safely co-locate again, we’ve got in-person perks like free food & drink, fun events,  a hip centrally-located Denver office, a free RTD Eco-pass, etc… Some day.
  • Have you read the website? That’ll give you a good idea of our energy.
  • This position pays $75,000 - $100,000/year, commensurate with experience.

How to apply:

Excited about this opportunity? If so, click here  to apply with your resume, cover letter, LinkedIn profile link, the top 1-3 ways you learn about content marketing/ SEO, and your favorite 1-2 sentences that show you went deep into this job description and it speaks to you.

Senior Front End Engineer (Contractor, Remote) Expand

 

We’re looking for an experienced front end developer to help us make our customer & writer dashboards even slicker!

About Us

Verblio is a small but growing company based in Denver, Colorado, USA. Through our web platform, businesses of all kinds work with our broad network of writers to create custom content for their blogs & websites.

At Verblio, we’re good at what we do, but we don’t take ourselves too seriously. We work tirelessly to improve our service, while at the same time balancing the importance of a healthy personal life.

About You

You are a smart & passionate software professional ready to be a valuable contributor to our team. As our key front end developer, you’ll work closely with both our development and design teams to build attractive interfaces that are also a breeze to use.

You enjoy working with fellow nerds and learning new stuff, both technical and not.

Your English is strong (but not perfect!) and you're in a time zone similar to the United States.

Responsibilities

  • Lead the implementation of new web pages and experiences in our Angular dashboards
  • Improve existing user interfaces striving to evoke joy in our users
  • Contribute in back end development to support good user experience

Skills desired but not required

  • Angular, or a experience with a competing JS framework
  • Strong background in CSS (we use Sass)
  • Familiarity GraphQL communication between client & server
  • Experience with Ruby (on Rails)
  • Proficient in SQL (we use PostgreSQL)

How to apply
Please send your resumé and a short description of yourself to [email protected]. Tell us - what was your favorite tv show as a kid?

Or apply to become a Verblio writer.

Questions? Check out our FAQs or contact us.

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