Your friendly content marketing enthusiasts

Team Verblio serves 1,500 digital agencies and businesses every month from beautiful Denver, CO.

we're a fruit salad

Our team at a glance

Mercury 100 fastest-growing companies in Colorado awards

People on the team named Wade

Average number of LaCroixs consumed per week

Chicken wings

The stuff that matters to us

supporting great writers

Quality writing comes from happy, motivated writers. We ask for excellence and support their success. Our online writers' forum is an active community, and connection creates better content.

TECH + HUMANS

We’ve built a super-cool technology platform, but deeply personal content comes from humans. Beyond the binary code, team Verblio is a well rounded group of reasonably intelligent people.

Rah rah TEAM SPIRIT

Variety is the spice of team Verblio. We’re a supergroup of SEO-philes, content connoisseurs, designers, engineers, and entrepreneurs. Left brain & right brain, together = just-right brain.

highly qualified and verb-curious?

See open positions

Steve Pockross

CEO

Hometown: Denver, CO
Favorite Word: Hootenanny

Steve brings more than 20 years of startup, nonprofit, and Fortune 500 experience to his role as bon vivant of Verblio. He was part of the early management team at crowdsourcing pioneer LiveOps and previously led five SaaS and marketing businesses. Outside the office, Steve enjoys ultimate frisbee, telemark skiing, hosting jazz concerts, and spending time with his two boys. He also writes for the Verblog under his very own category—Spockross. Read Steve’s posts.

Wade Green

CTO & Founder

Hometown: Council Bluffs, IA
Favorite Word: Lummox

Wade is both a technology officer and a gentleman, and he has been a fixture in the Boulder startup scene for years. He began his career as a tech newbie working for Accenture and moved on to various consulting roles in telecom before joining a startup in 2000. Wade later worked with Verblio co-founder Scott Yates on MyTrafficNews and LegislativeDatabase, with a stint at Abacus/Epsilon in between. While we write words, Wade writes code.

Paul Zalewski

Vice President, Marketing

Hometown: St. Louis, MO
Favorite Word: Yup

Paul runs marketing at Verblio and is a self-proclaimed digital marketing and SEO nerd. When he's not helping sad, empty blogs find Verblio content, he enjoys writing and spending time with his wife and two daughters. His prerequisite I-live-in-Colorado activity is snowboarding. Verblio colleagues do not approve of his favorite word.

Reid Lynch

Senior Director, Engineering

Hometown: Shepherdstown, WV
Favorite Word: Forthwith

Reid is Verblio’s senior director of engineering, and his work behind the scenes makes the platform purr. He has a computer science degree and experience building crowdsourcing platforms, but he comes from a newspaper family, so he’s still one of us. Reid’s favorite word means “immediately; at once.”

Zoe Treeson

Director, Operations

Hometown: Albuquerque, NM
Favorite Word: Bedraggled

As director of operations, Zoe draws on her background in business and film production to help Verblio customers tell their stories. Outside of the office, Zoe does all the (Boulder) things—hiking, cycling, running. Only her complete disinterest in snow sports differentiates her from your average Boulderite. Yet somehow, we’ve found it in our hearts to forgive her.

Mandi O'Brien

Director, Design & Product

Hometown: Portland, OR
Favorite Word: Asterisk

Mandi loves to find simplicity and beauty in the most complex challenges. Her role as Director of Design and Product at Verblio allows her to honor her roots as a true polymath. For the past 8 years, Mandi has worked at fast-growing startups in NYC. Recently, she and her two orange tabby cats relocated to Denver, where they are enjoying their sweet views of the Rocky Mountains. When she’s not working on the latest UX innovation for Verblio, she enjoys music, the outdoors, storytelling, games, and tacos.

Kali Bizzul

Senior Content & Marketing Manager

Hometown: Louisville, CO
Favorite Word: Plumb

Kali exemplifies content marketing enthusiasm and enjoys creating content about content creation for other content marketers. She loves getting the word out about Verblio and helping businesses co-create content that’s authentic and engaging. Apart from Verblio, Kali is passionate about puns, foreign languages, Colorado at large, and staying active with her husband and rascally doggo, Ollie.

Max Harris

Senior Software Engineer

Hometown: Pittsburgh, PA
Favorite Word: Dork

Max is a developer at Verblio. He has a degree in computer science and has worked at startups and big enterprise operations alike, ultimately deciding that the startup life is the life for him. You'll never see his best work up close, you'll just see that the Verblio platform runs like butter. That's Max's doing. He loves all Colorado activities, even though he doesn’t live here anymore.

Caroline Rideout

Sales Manager

Hometown: Olympia, WA
Favorite Word: Sublime

With over six years of SEO and content marketing experience, Caroline is thrilled to bring her expertise to Verblio’s diverse customer base. When she’s not in the office, you’ll find her painting outdoors, perusing her favorite volumes of poetry, and fawning over other people's dogs. Caroline is also Verblio’s elusive, enigmatic dolphin tamer, a skill she picked up from five years of living in Hawaii.

Alexa Baray

Senior Manager, Enterprise Operations

Hometown: Coral Springs, FL
Favorite Word: Tsundoku

Alexa is a trilingual bibliophile with a severe case of nerdiness. Her Verblio journey began in 2016, when she first became a BlogMutt writer. From there, Alexa inexplicably found herself in the role of account manager, and finally coerced worked her way into the operations team. Now, she happily manages Verblio’s professional services from her home office in Florida. When she’s not spamming Slack with pictures of her husky, you’ll find Alexa playing video games, boating, re-reading Harry Potter, or singing showtunes.

Charlene Baker

Client Success Manager

Hometown: Chesapeake, VA
Favorite Word: Awesome

Better known as Char, or Verblio's own personable, personal ray of sunshine. Char is passionate about ensuring our customers are off to a great start with Verblio and continue winning inside our platform. Interesting fact: She's the only chick on our squad who's on two teams, Operations, and Marketing & Sales. Yup, Char's everywhere! When she's not remotely hanging out with her fellow Verblions, you'll find her enjoying quality time with her hubby and two kids. Much like her favorite word, Char is awesome.

Maddie Basch

Manager, Writer Community

Hometown: Indianapolis, IN
Favorite Word: Scruple

From vetting to reviews, forum chats to new features, Maddie guides, mentors, and advocates for Verblio’s writer community. She earned her MA in literature from CU and was a bartender for many years before making the leap to libraries and becoming a Verblion. Though Maddie brings shame upon the house of Colorado by not really skiing or snowboarding, she more than makes up for it with dope tattoos and a green thumb. Find Maddie in the garden or dancing her face off to a new DJ—always a well made cocktail in hand.

Katy Palmer

Manager, Professional Services Operations

Hometown: All over / army brat
Favorite Word: Stoked

A storyteller at heart, Katy runs the Professional Services department at Verblio. From that fresh order of 10 Topics to your sparkling videos, optimized content and beyond, she works to nurture a remote team that thrives on creative challenges. Katy earned her degree in screenwriting and worked in television and casting before making her way to Verblio. Based in sunny Los Angeles, she spends most of her free time eating breakfast burritos on the beach.

Natalie Robinson

Sr. Manager, Partnerships & Strategy

Hometown: Green Bay, WI
Favorite Word: Juxtaposition

Hailing from America’s dairyland (#gopack), Natalie heads up partnerships and a variety of strategic projects. This versatile Verblion is passionate about learning new things and problem solving. Though generally easygoing, Natalie was chafed about choosing just one favorite word. Yes, she is a true cheesehead, but is assimilating nicely to Colorado via her new climbing hobby. Natalie also enjoys cooking, podcasts, and music.

Amie Aulwes

General Startup Associate

Hometown: Cedar Rapids, IA
Favorite Word: Periwinkle

Need a power point? A T-shirt? Perhaps a snack? Amie is your gal. This colorful, creative renaissance woman keeps team Verblio running like a well oiled rube-goldberg machine. When she’s not flawlessly coordinating contractors, conference calls, or Costco runs, Amie enjoys printmaking, bird-watching and cooking. Her favorite food is dumplings and she has a degree in fine art.

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We're always in search of talented writers to add to our network. Apply here.