Your friendly content marketing enthusiasts
Verblio serves 1,500 businesses and digital agencies every month from beautiful Boulder, CO.
BUT WE'RE NOT ALL TRIATHLETES
Our team at a glance
Mercury 100 fastest-growing companies in Colorado awards
People on the team named Wade
Average number of LaCroixs consumed per week
Chicken wings
The stuff that matters to us
supporting great writers
Quality writing comes from happy, motivated writers. We ask for excellence and support their success. Our online writers' forum is an active community and connection creates better content.
Rah rah TEAM SPIRIT
Variety is the spice of team Verblio. We’re a supergroup of SEO-philes, content connoisseurs, designers, engineers, and entrepreneurs. Left brain, right brain, together = just-right brain.
TECH + HUMANS
We’ve built a super cool technology platform, but deeply-personal content comes from humans. Beyond the binary code, team Verblio is a well-rounded group of reasonably intelligent people. Want in? Check out our open jobs now.
Steve Pockross
CEO
Hometown: Denver, Colorado
Favorite Word: Hootenanny
Steve brings more than 20 years of startup, nonprofit, and Fortune 500 experience to his role as bon vivant of Verblio. He was part of the early management team at crowdsourcing pioneer LiveOps and previously led five SaaS and marketing businesses. Outside the office, Steve enjoys ultimate frisbee, telemark skiing, hosting jazz concerts, and spending time with his two boys. He also writes for the Verblog under his very own category—Spockross. Read Steve’s posts.
Wade Green
CTO & Founder
Hometown: Council Bluffs, Iowa
Favorite Word: Lummox
Wade is both a technology officer and a gentleman, and he has been a fixture in the Boulder startup scene for years. He began his career as a tech newbie working for Accenture and moved on to various consulting roles in telecom before joining a startup in 2000. Wade later worked with Verblio co-founder Scott Yates on MyTrafficNews and LegislativeDatabase, with a stint at Abacus/Epsilon in between. While we write words, Wade writes code.
Paul Zalewski
Vice President, Marketing
Hometown: St. Louis, Missouri
Favorite Word: Yup
Paul runs marketing at Verblio and is a self-proclaimed digital marketing and SEO nerd. When he's not helping sad, empty blogs find Verblio content, he enjoys writing and spending time with his wife and two daughters. His prerequisite I-live-in-Colorado activity is snowboarding. Verblio colleagues do not approve of his favorite word.
Reid Lynch
Senior Director, Engineering
Hometown: Shepherdstown, WV
Favorite Word: Forthwith
Reid is Verblio’s senior director of engineering, and his work behind the scenes makes the platform purr. He has a computer science degree and experience building crowdsourcing platforms, but he comes from a newspaper family, so he’s still one of us. Reid’s favorite word means “immediately; at once.”
Zoe Treeson
Director, Operations
Hometown: Albuquerque, New Mexico
Favorite Word: Bedraggled
As director of operations, Zoe draws on her background in business and film production to help Verblio customers tell their stories. Outside of the office, Zoe does all the (Boulder) things—hiking, cycling, running. Only her complete disinterest in snow sports differentiates her from your average Boulderite. Yet somehow, we’ve found it in our hearts to forgive her.
Mandi O'Brien
Director, Design & Product
Hometown: Portland, OR
Favorite Word: Asterisk
Mandi loves to find simplicity and beauty in the most complex challenges. Her role as Director of Design and Product at Verblio allows her to honor her roots as a true polymath. For the past 8 years, Mandi has worked at fast-growing startups in NYC. Recently, she and her two orange tabby cats relocated to Denver, where they are enjoying their sweet views of the Rocky Mountains. When she’s not working on the latest UX innovation for Verblio, she enjoys music, the outdoors, storytelling, games, and tacos.
Kali Greff
Senior Content & Marketing Manager
Hometown: Louisville, Colorado
Favorite Word: Plumb
Kali exemplifies content marketing enthusiasm and enjoys creating content about content creation for other content marketers. She loves getting the word out about Verblio and helping businesses co-create-content that’s authentic and engaging. Apart from Verblio, Kali is passionate about puns, foreign languages, Colorado at large, staying active, and her rascally doggo, Ollie.
Max Harris
Software Engineer
Hometown: Pittsburgh, PA
Favorite Word: Dork
Max is a developer at Verblio. He has a degree in computer science and has worked at startups and big enterprise operations alike, ultimately deciding that the startup life is the life for him. You'll never see his best work up close, you'll just see that the Verblio platform runs like butter. That's Max's doing. He loves all Colorado activities, even though he doesn’t live here anymore.
Molly Krumholz
Manager, Writer Operations & Data
Hometown: Burlington, VT
Favorite Word: Diphthong
Molly is a former freelance writer turned data wizard. She's most often found playing matchmaker between customers and writers, but it's a toss up as to whether she's writing a SQL query or instantly recalling a writer's weirdly specific expertise. Molly has a degree in linguistics and loves data-driven decision-making almost as much as she loves arguing about semantics. Outside of the office, she enjoys the specific Colorado activities that horrify the rest of the team: splitboarding, ultra-running, trad climbing, and thru-hiking.
Sara White
Support Specialist
Hometown: Coudersport, PA
Favorite Word: Moment
Sara heads up customer support at Verblio and is passionate about continually improving the customer experience. She has a degree in business management and economics. When Sara isn’t working with clients to ensure they receive outstanding content, she can be found hiking, skiing, or working on her roundhouse kick.
Caroline Rideout
Client Success
Hometown: Olympia, Washington
Favorite Word: Sublime
With over six years of SEO and content marketing experience, Caroline is thrilled to bring her expertise to Verblio’s diverse customer base. When she’s not in the office, you’ll find her painting outdoors, perusing her favorite volumes of poetry, and fawning over other people's dogs. Caroline is also Verblio’s elusive, enigmatic dolphin tamer, a skill she picked up from five years of living in Hawaii.
Alexa Baray
Manager of Operations
Hometown: Coral Springs, FL
Favorite Word: Tsundoku
Alexa is a trilingual bibliophile with a severe case of nerdiness. Her Verblio journey began in 2016, when she first became a BlogMutt writer. From there, Alexa inexplicably found herself in the role of account manager, and finally coerced worked her way into the operations team. Now, she happily manages Verblio’s professional services from her home office in Florida. When she’s not spamming Slack with pictures of her husky, you’ll find Alexa playing video games, boating, re-reading Harry Potter, or singing showtunes.
Want in? Here are the jobs open now.
Software Engineer / Web Developer
Join Verblio's small, product-driven engineering team and deliver concrete improvements to our customers & writers from month one. At Verblio, all engineers are "full stack," growing their existing skill set and contributing at every level from database development all the way "up" to front end styling. We look for general smarts and good attitudes more than a checklist of languages & frameworks. Drop us a line!
Responsibilities
- Produce high-quality software improving the experience of our valued customers and writers
- Provide technical implementations for higher-level business initiatives
- Participate in code and design reviews
- Collaborate with marketing and account management to support and improve internal workflow
Desired Skills (flexible)
- Proficiency with the Ruby programming language or kick-ass with another language
- Familiarity with Javascript and one or more JS UI frameworks
- Knowledge of SQL databases
- Competence with the web platform technologies — HTML, CSS, Javascript, & HTTP
Please contact reid@verblio.com for more information
We’re looking for a Director/VP of Sales to join our rapidly growing team.
We’re Verblio: a unique content writing startup based in Denver, CO. Content is the foundation of successful customer acquisition marketing for businesses today. But creating quality content, particularly at scale, requires time, resources, and talent, and many companies simply can’t reasonably or cost-effectively staff in-house. That’s where we come in. Verblio combines the access to unique writing talent enabled by leading marketplace businesses with the flexibility and deep vertical expertise of SaaS to create 70,000+ pieces of unique content per year. With a network of over 3,000 professional writers, Verblio provides the platform for modern digital agencies, businesses, enterprises, and publishers to create unique content creation solutions.
To do all of this, we’ve created a high-performing SaaS startup led by a 15-year marketplace industry veteran and staffed by a team of energetic, eclectic startup junkies, writing enthusiasts, and random liberal arts degree collectors.
We’ve been on a full-tilt growth spurt for several years years and have grandiose plans for world domination in the near future...and that’s where you come in! We are looking for the right Director/VP of Sales to manage and grow our sales team to add jet fuel to this rocket. Ready?
About the role:
This is an exciting role for a sales leader who’s up for the big challenge and opportunity of helping our rapidly-growing startup become a sales powerhouse. We’ve got a small but passionate and talented sales team and a business that has primarily grown through inbound. We’re looking to grow into new verticals, implement an outbound process, and make the team more efficient and effective. If you’re passionate about 1) selling, 2) growing high-performing teams, and 3) building and using data and systems to make everything run, this is the role for you.
This full-time, exempt position will be responsible for:
- Running and growing the Verblio sales team. We currently have 1.5 sales reps and outsourced chat support and want to grow quickly. You’ll play a key role in hiring, training, and managing team members.
- Designing, implementing, and continuously improving processes, data, and technology that support high-growth, high-volume sales.
- Working with the marketing team to create messaging and collateral across our customer types.
- Being both a player and a coach—we’re looking for someone who’s comfortable giving product demos and selling to the C-suite, but is equally passionate about mentoring, coaching, and managing a high-energy sales team.
- Partnering with our operations team to build an account management function at Verblio that provides support for 1,000+ clients and creates beneficial cross-selling opportunities.
- Serving as the executive sponsor to top clients—running QBRs, check-ins, and interfacing with our ops team to ensure client success.
- Developing and executing strategies for both outbound sales and entering new verticals.
- Improving the inbound sales funnel by optimizing the path from lead to customer.
- Running conference logistics / trade show operations.
What you will need to be successful in this role:
- 10-15 years of sales and sales management experience.
- Experience building inside sales/cold outreach/SDR teams.
- A strong foundation in content marketing/SEO/inbound marketing.
- Great interpersonal and networking skills and a love of building relationships with clients.
- Experience with sales tracking and management systems, particularly across a multi-member sales team.
- A data-driven mentality, and the interest to build reporting, tracking, and systems that create excellence and accountability in sales.
- Strong writing and messaging skills; you’ll be creating sales decks, standardizing talking points, forming responses to objections, etc.
- A desire to work closely and collaboratively with our marketing team, to align around revenue goals.
- Experience selling to digital agencies preferred.
- Ability to travel (up to 10%).
What makes Verblio a great place to work?
- We work hard, have fun, learn a lot, and are proud of our transparent, collaborative culture.
- We believe in doing good, and that creating great opportunities for home-based writers is just as important as helping our clients find their next customer.
- This year we made the Inc 5000 list and won our fifth Mercury 100 award as one of the fastest-growing companies in the Boulder Valley.
- We offer competitive salaries, health, dental & vision insurance, and a generous vacation policy.
Excited about this opportunity? If so, send an email to work@verblio.com with the subject “Head of Sales.” Please include your resume, cover letter, and LinkedIn profile link.
We’re looking for a Senior Operations Manager to join our rapidly growing team.
We’re Verblio: a unique content writing startup based in Denver, CO. Content is the foundation of successful marketing today. But creating quality content requires time, resources, and talent, and many companies simply can’t reasonably or cost-effectively staff in-house. That’s where we come in. Verblio combines access to unique writing talent enabled by leading marketplace businesses with the flexibility and deep vertical expertise of SaaS to create 70,000+ pieces of unique content per year. With a network of over 3,000 professional writers, Verblio provides the platform for modern digital agencies, businesses, enterprises, and publishers to engage audiences with unique content creation solutions.
To do all of this, we’ve created a high-performing startup led by a 15-year marketplace industry veteran and staffed by a team of energetic, eclectic startup junkies, writing enthusiasts, and random liberal arts degree collectors.
We’ve been on a full-tilt growth spurt for several years and have grandiose plans for world domination in the near future...and that’s where you come in! We are looking for the right Senior Operations Manager to help design the gig economy model for the future and add jet fuel to this rocket. Ready?
About the role:
We’re excited to bring on a strategically-minded Ops Pro to both help design the future of the gig economy operating system and build detailed processes to ensure client success. Some of the challenges you should be excited about solving are how to deliver over 70,000 pieces of unique, high-quality content a year in 40+ verticals and to thousands of clients. Or how to segment our customers and build intentional customer journies with a small, but mighty team and powerful marketplace platform. You can imagine all the details that need to align for success. We’re looking for a person with the rare ability to balance zooming in and out from the nuanced issues of our users to large-scale problem solving and process-building. Sound crazy but kind of exciting? You should totally do this.
Perfect backgrounds: none. But some options could include:
- Waiting tables while earning a Ph.D. in extinct primate morphology
- Startup experience in a hemp ear muff business + a degree in the philosophy of game show hosting
- Urban graffiti tour guide + author of a book about the secret affairs of Sylvia Plath
This full-time, exempt position will be responsible for:
- Designing, implementing, and continuously improving our customer experience. You’ll use every tool at your disposal from identifying product improvements to optimizing email flows to ensure our clients are successful on our platform.
- Reimagining our operating model as we produce higher-quality, more niche, and volume content.
- Restructuring our support center to provide the highest level of support to our customers in a cost-effective way.
- Being both a player and a coach. We’re looking for a highly analytical and strategic thinker who is as passionate about engaging in boots-on-the-ground work as they are leading strategy discussions.
- Developing a key account strategy that identifies clients with growth potential, sets them up with a personalized and supportive experience, and pinpoints ways to grow them and retain them longer.
- Partnering with our sales team to design a smooth transition experience from prospect to customer.
- Identifying ways to increase transparency into our customers’ experiences so that non-client facing roles have a thumb on the pulse of our users’ goals, pain-points, and workflows.
What you will need to be successful in this role:
- 5-10 years of client management experience.
- A strong foundation in content marketing/SEO/inbound marketing.
- Great interpersonal and networking skills and a love for building relationships with clients.
- Experience designing large-scale operational processes.
- A data-driven mentality, and the interest to build reporting, tracking, and systems that enable us to understand our customer health and allocate our limited resources accordingly.
- Strong writing and messaging skills; you’ll be creating educational resources, wordsmithing our messaging both on the platform and in marketing collateral, standardizing our talking points, etc.
- A talent for balancing high-level strategy with the minutiae of operational processes.
- Willingness to wear many hats and jump into projects outside of core responsibilities.
- Zeal for working with a kick-ass team of power-women hell-bent on having a great time, enjoying the quirkiness of our users, and overdelivering (because it’s the right thing to do).
What makes Verblio a great place to work?
- We work hard, have fun, learn a lot, and are proud of our transparent, collaborative culture.
- We believe in doing good, and that creating great opportunities for home-based writers is just as important as helping our clients find their next customer.
- This year we made the Inc 5000 list and won our fifth Mercury 100 award as one of the fastest-growing companies in the Boulder Valley.
- We offer competitive salaries, health, dental & vision insurance, and a generous vacation policy.
Excited about this opportunity? If so, send an email to work@verblio.com with the subject “Senior Operations Manager” Please include your resume, cover letter, and LinkedIn profile link.
FULL-TIME PRODUCT ASSOCIATE
Jr. Product Owner / Jr. Product Manager
Verblio has been on a full-tilt growth spurt for several years and has grandiose plans for world domination in the near future...which is where you come in!
We’re seeking a passionate, self-motivated Product Associate / Junior Product Owner to help design the gig economy model for the future and add jet fuel to this rocket. We think the challenge is pretty dang cool. How do you create a platform that delivers 70,000 pieces of content with 3,000 writers through a well-designed platform. And build it to scale to 1M-10M pieces of content per year? This newly created position was created to help us bring this product vision into reality. It takes deep understanding and management of countless complex scenarios to create a platform that feels simple and intuitive. If it was easy, would it be fun?
Our Ideal Candidate
- Is ridiculously excited to jumpstart their career in product
- Is passionate about advocating for the true needs of our users and building great experiences
- Is resourceful, proactive, and hungry for personal growth
- Loves to find innovative solutions, solve tricky problems, and think strategically
- Has awesome time-management skills to manage many projects at once
- Is driven to consistently produce top-notch work, with great attention to detail
- Has a data-centric mindset with strong analytical problem solving skills
- Has fantastic verbal and written communication skills to effectively collaborate with cross-functional teams (and appreciate our puns)
- Has hands-on experience with software development and thinks digital technology is super interesting
- Has 0-2 years of relevant professional experience
- Earned a Bachelor’s degree or equivalent knowledge, skills and experience
Responsibilities
- Work closely with the Director of Design & Product and collaborate with a cross-functional team of sales, marketing, operations, customer experience and engineering pros to drive our digital product strategy
- Find powerful opportunities for improvement by seeking out and championing the voice of our customers and writers, by performing data-driven quality assessments of the product, by facilitating team brainstorms, and by conducting competitor/market research
- Manage and author everything from detailed product requirements, to user stories in our backlog, to wireframes and flowcharts, to new ideas in our icebox and release documentation
- Effectively engage stakeholders in priority and trade-off discussions, share demos in advance of releases, attend dev standups, consolidate and act on feedback, and capture detailed notes along the way
- Define, measure and present product success metrics and KPIs to ensure our initiatives are making a positive impact on our overall business goals
- Develop new processes, resources and tools to drive efficiency and transparency
Benefits & Perks
- Competitive salary and options
- Health, dental & vision insurance with a generous monthly company contribution
- Flexible paid time off and holidays
- Monthly, regional RTD ecopass
- Free snacks & drinks
- Fun team culture with company events & activities
More Reasons Why Verblio is a Great Place to Work
- You’ll work out of a hip and centrally-located office near Union Station in downtown Denver, CO
- We work hard, have fun, learn a lot, and are proud of our transparent, collaborative culture
- Your role will be multifaceted with a high degree of responsibility and opportunity
- We believe in doing good, and that creating great opportunities for home-based writers is just as important as helping our clients find their next customer
- Your work will be varied and challenging to help you grow your professional and technical skillset
- This year we made the Inc 5000 list and won our fifth Mercury 100 award as one of the fastest-growing companies in the Boulder Valley
More About Verblio
We’re Verblio: a unique content writing startup based in Denver, CO. Content is the foundation of successful marketing today. But creating quality content requires time, resources, and talent, and many companies simply can’t reasonably or cost-effectively staff in-house. That’s where we come in. Verblio combines access to unique writing talent enabled by leading marketplace businesses with the flexibility and deep vertical expertise of SaaS to create 70,000+ pieces of unique content per year. With a network of over 3,000 professional writers, Verblio provides the platform for modern digital agencies, businesses, enterprises, and publishers to engage audiences with unique content creation solutions.
To do all of this, we’ve created a high-performing startup led by a 15-year marketplace industry veteran and staffed by a team of energetic, eclectic startup junkies, writing enthusiasts, and random liberal arts degree collectors. Join us!
Does this opportunity sound really exciting to you? Send an email to mandi@verblio.com with the subject “Product Associate”. Please include your resume, cover letter, and a link to your LinkedIn profile.