Your friendly content marketing enthusiasts
Team Verblio serves 1,500 digital agencies and businesses every month from beautiful Denver, CO.
we're a fruit salad
Our commitment
We are committed to being the friendliest, easiest-to-use content creation platform in the business. We believe in the value of content as a powerful tool to drive sales and build relationships for our customers. The goal is to deliver quality content and a fantastic experience, so customers feel ease and enjoyment when they use Verblio.
Our team at a glance
Mercury 100 fastest-growing companies in Colorado awards
Participate in monthly company book club
Average number of LaCroixs consumed per week
Chicken wings
The stuff that matters to us
supporting great writers
Quality writing comes from happy, motivated writers. We ask for excellence and support their success. Our online writers' forum is an active community, and connection creates better content.
TECH + HUMANS
We’ve built a super-cool technology platform, but deeply personal content comes from humans. Beyond the binary code, team Verblio is a well rounded group of reasonably intelligent people.
Rah rah TEAM SPIRIT
Variety is the spice of team Verblio. We’re a supergroup of SEO-philes, content connoisseurs, designers, engineers, and entrepreneurs. Left brain & right brain, together = just-right brain.
Verblio values
Curiosity, creativity, and humor
Clear and respectful communication
Quirkiness and scrappiness
Bold and fearless action
Listen and assume good intent
highly qualified and verb-curious?
Steve Pockross
CEO
Hometown: Denver, CO
Favorite Word: Hootenanny
Steve brings more than 20 years of startup, nonprofit, and Fortune 500 experience to his role as bon vivant of Verblio. He was part of the early management team at crowdsourcing pioneer LiveOps and previously led five SaaS and marketing businesses. Outside the office, Steve enjoys ultimate frisbee, telemark skiing, hosting jazz concerts, and spending time with his two boys. He also writes for the Verblog under his very own category—Spockross—and hosts our podcast.
For more Steve, read his posts or tune into The Verblio Show.
Greg Levow
COO & CTO
Hometown: New York, NY
Favorite Word: Aardvark
Hailing from the Empire State, Greg is a Chief Operating Officer, Chief Technology Officer, and a gentleman. Prior to joining Verblio, he founded an ag-tech startup that uses simulation modeling and weather data to help farmers optimize their fertilizer usage and improve yields, while reducing environmental impact. When he’s not solving hard problems that intersect business and technology, you’ll find Greg in front of a hot BBQ, cold drink in hand, cooking up something big.
Brad Kemp
EVP, Business Development
Hometown: Port Huron, MI
Favorite Word: Arugula
Do you like pineapple on pizza? Verblio’s head of business development does! When he’s not leading enterprise sales efforts or making divisive culinary choices, Brad enjoys live music, listening to music, and excelling at 90s music trivia. Before Verblio, Brad spent most of his career building and leading sales teams, most recently launching and growing a platform that makes it easy for Fortune 1000 companies to find video production freelancers.
Paul Zalewski
Vice President, Marketing
Hometown: St. Louis, MO
Favorite Word: Yup
Paul runs marketing at Verblio and is a self-proclaimed digital marketing and SEO nerd. When he's not helping sad, empty blogs find Verblio content, he enjoys writing and spending time with his wife and two daughters. His prerequisite I-live-in-Colorado activity is snowboarding. Verblio colleagues do not approve of his favorite word.
Zoe Treeson
Senior Director, Operations
Hometown: Albuquerque, NM
Favorite Word: Bedraggled
As senior director of operations, Zoe draws on her background in business and film production to help Verblio customers tell their stories. Outside of the office, Zoe does all the (Boulder) things—hiking, cycling, running. Only her complete disinterest in snow sports differentiates her from your average Boulderite. Yet somehow, we’ve found it in our hearts to forgive her.
Reid Lynch
Senior Director, Engineering
Hometown: Shepherdstown, WV
Favorite Word: Forthwith
Reid is Verblio’s senior director of engineering, and his work behind the scenes makes the platform purr. He has a computer science degree and experience building crowdsourcing platforms, but he comes from a newspaper family, so he’s still one of us. Reid’s favorite word means “immediately; at once.”
Mandi O'Brien
Director, Design & Product
Hometown: Portland, OR
Favorite Word: Asterisk
Mandi loves to find simplicity and beauty in the most complex challenges. Her role as Director of Design and Product at Verblio allows her to honor her roots as a true polymath. For the past 8 years, Mandi has worked at fast-growing startups in NYC. Recently, she and her two orange tabby cats relocated to Denver, where they are enjoying their sweet views of the Rocky Mountains. When she’s not working on the latest UX innovation for Verblio, she enjoys music, the outdoors, storytelling, games, and tacos.
Max Harris
Senior Software Engineer
Hometown: Pittsburgh, PA
Favorite Word: Dork
Max is a developer at Verblio. He has a degree in computer science and has worked at startups and big enterprise operations alike, ultimately deciding that the startup life is the life for him. You'll never see his best work up close, you'll just see that the Verblio platform runs like butter. That's Max's doing. He loves all Colorado activities, even though he doesn’t live here anymore.
Caroline Rideout
Sales Manager
Hometown: Olympia, WA
Favorite Word: Sublime
With over six years of SEO and content marketing experience, Caroline is thrilled to bring her expertise to Verblio’s diverse customer base. When she’s not in the office, you’ll find her painting outdoors, perusing her favorite volumes of poetry, and fawning over other people's dogs. Caroline is also Verblio’s elusive, enigmatic dolphin tamer, a skill she picked up from five years of living in Hawaii.
Alexa Baray
Senior Manager, Enterprise Operations
Hometown: Coral Springs, FL
Favorite Word: Tsundoku
Alexa is a trilingual bibliophile with a severe case of nerdiness. Her Verblio journey began in 2016, when she first became a BlogMutt writer. From there, Alexa inexplicably found herself in the role of account manager, and finally coerced worked her way into the operations team. Now, she happily manages Verblio’s professional services from her home office in Florida. When she’s not spamming Slack with pictures of her husky, you’ll find Alexa playing video games, boating, re-reading Harry Potter, or singing showtunes.
Charlene Baker
Client Success Manager
Hometown: Chesapeake, VA
Favorite Word: Awesome
Better known as Char, or Verblio's own personable, personal ray of sunshine. Char is passionate about ensuring our customers are off to a great start with Verblio and continue winning inside our platform. Interesting fact: She's the only chick on our squad who's on two teams, Operations, and Marketing & Sales. Yup, Char's everywhere! When she's not remotely hanging out with her fellow Verblions, you'll find her enjoying quality time with her hubby and two kids. Much like her favorite word, Char is awesome.
Maddie Basch
Manager, Writer Community
Hometown: Indianapolis, IN
Favorite Word: Scruple
From vetting to reviews, forum chats to new features, Maddie guides, mentors, and advocates for Verblio’s writer community. She earned her MA in literature from CU and was a bartender for many years before making the leap to libraries and becoming a Verblion. Though Maddie brings shame upon the house of Colorado by not really skiing or snowboarding, she more than makes up for it with dope tattoos and a green thumb. Find Maddie in the garden or dancing her face off to a new DJ—always a well made cocktail in hand.
Ginny Mitchell
Enterprise Account Manager
Hometown: Estes Park, CO
Favorite Word: Visceral
Ginny is a mountain-lover and true crime podcast aficionado. She brings her background in biology to her role as Verblio’s enterprise account manager, where it’s not particularly relevant, which is true for most college majors. Before becoming a Verblion, Ginny worked at the United Way of Salt Lake as the resource development director. When she’s not managing Verblio’s team of helpful account managers, Ginny enjoys skiing, gardening, hiking, scuba diving, sailing, music, and comedy.
Amie Aulwes
General Startup Associate
Hometown: Cedar Rapids, IA
Favorite Word: Periwinkle
Need a power point? A T-shirt? Perhaps a snack? Amie is your gal. This colorful, creative renaissance woman keeps team Verblio running like a well oiled rube-goldberg machine. When she’s not flawlessly coordinating contractors, conference calls, or Costco runs, Amie enjoys printmaking, bird-watching and cooking. Her favorite food is dumplings and she has a degree in fine art.
Alice Ward
Jr. Product Manager
Hometown: Durham, NC
Favorite Word: Penultimate
Alice brings her passion for learning about others and problem solving to her role as Verblio’s junior product manager, where she helps make the Verblio platform enjoyable and user friendly for all. Outside of the office, Alice enjoys coffee, beautifully groomed ski runs, and perfectly cooked salmon. We’re thankful Alice broke with tradition and decided not to study natural science like the rest of her family, because it brought her to us.
do you love content and cold lacroix? We're hiring!
We’re looking for a Senior Manager of Product Marketing to join our rapidly growing team!
We’re Verblio: a unique content writing startup based in Denver, CO. Content is a core foundation of modern marketing. But it’s really hard to create quality content, particularly at scale. It requires time, resources, and talent, and many companies simply can’t reasonably or cost-effectively staff in-house.
That’s where we come in. By combining a marketplace business model with the flexibility and deep vertical expertise of SaaS, Verblio enables writers to create 70,000+ pieces of unique content per year for our customers. With a network of over 3,000 professional writers, Verblio provides the platform for modern digital agencies, businesses, enterprises, and publishers to create unique content creation solutions.
To do all of this, we’ve created a high-performing SaaS startup led by a 15-year marketplace industry veteran and staffed by a team of energetic, eclectic startup junkies, writing enthusiasts, and random liberal arts degree collectors.
We’ve been on a full-tilt growth spurt for several years and have grandiose plans for world domination in the near future...and that’s where you come in! We are looking for the right Senior Manager of Product Marketing to join our team to help us create key pieces of this rocket.
Ready?
About the role:
Does turning complex business challenges into easy-to-understand & finely-crafted products energize you? Do you struggle to decide whether you’re more into content marketing or product marketing? Have you decided big companies are just not your thing and you can’t get enough of the startup / growth company life?
If so, read on, we’ve got something exciting.
NOTE: this job description might be different than others you’ve read. Our goal is to paint a picture of where we are, the opportunities we have, and what we need. So, give it a read. If you think “damn, that sounds absolutely energizing!” we want to talk to you. If you think “I’m pretty lost” or “these people are insane,” this probably isn’t the right role for you.
Here’s the situation …
Verblio’s core business is growing quickly. We’re bootstrapped, powered primarily by our inbound marketing efforts, adding outbound sales to the mix with promising early results, and putting up some impressive growth numbers (even in the year 2020 and everything it brings).
Our core offering is content creation for digital marketing. Our network of freelance writers has the breadth of background to create content for astoundingly niche businesses. Our software & services are designed to fulfill the needs of digital marketing agencies who need that content at scale.
Here’s what we need …
BUT to take things to the next level (or add more boosters to the rocket if you were into that analogy) we need product marketing to become a company-wide priority, and we need a product marketing leader to make that happen.
First, product marketing can be an ambiguous term, so let’s talk about what that means to us specifically.
The what
We see opportunities across 3 key areas of growth:
- Vertical solutions. We build a content offering that is specific to a particular vertical (say, compliant content for insurance or Google My Business content for franchises). We’ve done this once, we believe we can step and repeat.
- Horizontal solutions. We build content offerings that are adjacent to the ones we offer, and fulfill key needs in content marketing. A perfect example: content refreshes/revamps—new SEO results from existing content.
- Content enhancements. We build solutions that make the content we produce today even more powerful for our customers—these solutions help them with engagement, distribution, strategy, etc. Examples here: SEO optimization of content we write, adding custom design elements or custom photography. We also acquired a video company to play with.
The why
Here are just a few of the reasons we believe the what is key to our future success:
- Content at scale in a niche vertical is hard. That creates blue-ocean opportunities
- We’ve heard from our top clients that no one is doing content refreshes at scale well, yet they’re one of the best performing techniques in content marketing & SEO
- There are a lot of moving pieces required to do content marketing well. We do one of those pieces (creation) extremely well. By adding more pieces, we help our customers make content marketing easier and become more of a one-stop-shop
Ok, now you come into this story …
As Senior Manager of Product Marketing, you’ll be responsible for:
- Making The what happen
- Evangelizing The why internally and externally
Probably some specifics would be helpful.
Define & prioritize market opportunities. Partner with our sales team & our leadership team to do market research, customer interviews, and testing to understand which of the many opportunities we see are big. Help internal and external clients understand opportunities & products by defining them concisely and compellingly.
Design product solutions that fit these market opportunities. Considering market opportunities and the vertical/horizontal/enhancements we discussed earlier, conjure products into existence that meet the needs of these market opportunities.
Create and execute go-to-market plans for products. Take things from theoretical ideas to tests we can execute to scalable solutions, partnering with our sales team, operations team, product & engineering teams. There’s a lot that goes into this; planning, project management, cross-functional collaboration, collateral development (and more!)
Do all of this in a bootstrapped startup environment. The three things above are hard (one of our mentors said product marketing is the hardest of the disciplines in marketing). But, because we like challenges, it’s worth reiterating that we’re a bootstrapped startup and there are resource constraints that come along with that. (But also a huge degree of freedom in what you can create.)
Oh! One more thing! This role will report to our VP of Marketing and be part of the marketing team. That means that there are also opportunities and needs in marketing outside of product marketing. Product marketing will be your main gig, but there are other areas of marketing that have lots of opportunity. We’re looking for someone who’s jazzed about this.
Whew! If you’re reading this and still feeling psyched, definitely keep reading.
What you will need to be successful in this role:
- 3-5 years of product marketing experience.
- 1-2 years of digital marketing experience (preferably in content marketing &/or SEO).
- A solid understanding and deep interest in content marketing and SEO. If words like content refresh/revamp, domain authority, content promotion, people also ask, SEO optimization are not part of your vocabulary, this isn’t the right role for you.
- Key product marketing skills: research, project management, collateral & messaging development, cross-functional team leadership, comfort working with clients ...
- A desire to do all of this (and it’s a lot) in a startup environment where budgets aren’t unlimited, systems can be complex & imperfect, and scrappiness is required.
What makes Verblio a great place to work?
- We work hard, have fun, learn a lot, and are proud of our transparent, collaborative culture.
- We believe in doing good, and that creating great opportunities for home-based writers is just as important as helping our clients find their next customer.
- We made the Inc 5000 list for the second time and won our sixth Mercury 100 award as one of the fastest-growing companies in the Boulder Valley.
- We offer competitive salaries, equity, health, dental & vision insurance, and a generous vacation policy.
This role is based in Denver, CO and folks who can come to the office at least a couple of days a week (someday) are preferred. We will consider remote for the right candidate.
Excited about this opportunity? If so, click here to apply with your resume, cover letter, LinkedIn profile link, and your favorite 1-2 sentences that show you went deep into this job description and it speaks to you.
We’re looking for an Enterprise Account Manager to join our rapidly growing team!
We’re Verblio: a unique content writing startup based in Denver, CO. Content is the foundation of successful marketing today. But creating quality content requires time, resources, and talent, and many companies simply can’t reasonably or cost-effectively staff in-house. That’s where we come in. Verblio combines access to unique writing talent enabled by leading marketplace businesses with the flexibility and deep vertical expertise of SaaS to create 70,000+ pieces of unique content per year. With a network of over 3,000 professional writers, Verblio provides the platform for modern digital agencies, businesses, enterprises, and publishers to engage audiences with unique content creation solutions.
To do all of this, we’ve created a high-performing startup led by a 15-year marketplace industry veteran and staffed by a team of energetic, eclectic startup junkies, writing enthusiasts, and random liberal arts degree collectors.
We’ve been on a full-tilt growth spurt for several years and have grandiose plans for world domination in the near future...and that’s where you come in! We are looking for the right Enterprise Account Manager to help us scale our high-volume clients and add jet fuel to this rocket. Ready?
About the role:
We’re excited to bring on a detail-oriented, strategically-minded, wearer of many hats to help manage high-growth clients as well as cement and maintain excellent customer relations. In this role, you will have a chance to iterate on customer pain points, execute on (and help perfect!) our operational workflows, help deliver large-scale content solutions, and work closely with a supportive team of scrappy operations optimists and kick-ass contractors. Sound like a lot? It is. Is it worth it? You bet!
Our teeny, tiny operations team is in charge of delivering over 70,000 pieces of unique content to customers across 40+ verticals while balancing writer and customer happiness as well as the evolution of our growing open marketplace platform. You’ll also get to know the ins and outs of our platform and community, interacting with clients and writers through demos, support interactions, and daily tasks.
Perfect backgrounds: None.
But some options could include:
- Waiting tables while earning a Ph.D. in extinct primate morphology
- Startup experience in a hemp ear muff business + a degree in the philosophy of game show hosting
- Urban graffiti tour guide + author of a book about the secret affairs of Sylvia Plath
This full-time, exempt position will be responsible for:
- Managing high-profile client relationships. Our biggest clients need lots of attention and we work hard to provide great interactions and service at the drop of a hat. You’ll take part in check-in calls and ongoing support along with day-to-day management.
- Managing non-high-profile client relationships. We love all of our customers and try not to play favorites. Though you’ll spend most of your time nurturing our “whales,” you’ll also field questions, requests, and complaints from other active customers.
- Running custom operational workflows. We need smart, detail-oriented people to help power our custom workflows and deliver a bespoke content solution to our enterprise clients. You’ll work to understand our clients’ end goals and execute on an operational workflow that solves pain points and provides seamless delivery.
- Managing contractor assignments. We can’t do it all on our own! That’s why we work with a superstar team of editors and optimizers who help us polish our content for final delivery. You’ll work on tracking contractor assignments and capacity as part of our delivery funnel.
- Curating bespoke writer pools for big accounts. Our biggest accounts couldn’t function without great writers. As you nurture new and existing clients, you’ll have the opportunity to interact with our vast writer pool to find the best freelancers for any job.
- Wearing hats. So many hats. At Verblio, we’re a tight-knit team that feels comfortable jumping into any role and solving any problem at any time. We’re looking for someone who isn’t afraid to go above and beyond their responsibilities for the good of the team, the platform, and our community.
What you will need to be successful in this role:
- 2-5 years of client management experience.
- A strong foundation in content marketing/SEO/inbound marketing.
- Great interpersonal and networking skills and a love for building relationships with clients.
- Experience designing large-scale operational processes.
- Strong writing and messaging skills; you’ll be managing some customers who want the world on a silver platter--and sometimes their wishes are outside of scope. Talking points and expectation setting will be your greatest tools.
- Problem-solving prowess and extreme organizational skillz.
- Willingness to wear many hats and jump into projects outside of core responsibilities.
- Zeal for working with a kick-ass team of power-women hell-bent on having a great time, enjoying the quirkiness of our users, and overdelivering (because it’s the right thing to do).
What makes Verblio a great place to work?
- We work hard, have fun, learn a lot, and are proud of our transparent, collaborative culture.
- We believe in doing good, and that creating great opportunities for home-based writers is just as important as helping our clients find their next customer.
- This year we made the Inc 5000 list and won our fifth Mercury 100 award as one of the fastest-growing companies in the Boulder Valley.
- We offer competitive salaries, health, dental & vision insurance, and a generous vacation policy.
Excited about this opportunity? If so click here to apply with your resume, cover letter, and LinkedIn profile link.
We’re looking for a Business Development Representative to join our rapidly growing team!
We’re Verblio: a unique content writing startup based in Denver, CO. Content is a core foundation of modern marketing. But it’s really hard to create quality content, particularly at scale. It requires time, resources, and talent, and many companies simply can’t reasonably or cost-effectively staff in-house.
That’s where we come in. By combining a marketplace business model with the flexibility and deep vertical expertise of SaaS, Verblio enables writers to create 70,000+ pieces of unique content per year for our customers. With a network of over 3,000 professional writers, Verblio provides the platform for modern digital agencies, businesses, enterprises, and publishers to create unique content creation solutions.
To do all of this, we’ve created a high-performing SaaS startup led by a 15-year marketplace industry veteran and staffed by a team of energetic, eclectic startup junkies, writing enthusiasts, and random liberal arts degree collectors.
We’ve been on a full-tilt growth spurt for several years and have grandiose plans for world domination in the near future...and that’s where you come in! We are looking for the right Business Development Representative to join our team and help us fuel this rocket.
Ready?
About the role:
Does evangelizing a solution that’s in demand and helps your customers grow their businesses energize you? On a scale of 1-10 with 1 being “Meh, I’ll just see what happens” and 10 being “Step aside, please. I’m about to get after it,” are you a 13? Have you decided big companies are just not your thing and you can’t get enough of the startup / growth company life?
If so, read on, we’ve got something exciting.
NOTE: this job description might be different than others you’ve read. Our goal is to paint a picture of where we are, the opportunities we have, and what we need. So, give it a read. If you think “damn, that sounds absolutely energizing!” we want to talk to you. If you think “I’m pretty lost” or “these people are insane,” this probably isn’t the right role for you.
Here’s the situation …
Verblio’s business is growing quickly. We’re bootstrapped, have grown primarily through our inbound marketing efforts, and have recently added outbound sales to the mix with promising early results (even in the year 2020 and everything it brings).
Our core offering is content creation for digital marketing. Our network of freelance writers has the breadth of background to create content for astoundingly niche businesses. Our software & services are designed to fulfill the needs of digital marketing agencies who need that content at scale.
Here’s what we need …
BUT to take things to the next level (or add more boosters to the rocket if you were into that analogy) we need some serious top of funnel traction, and a BDR to make that happen.
As Business Development Representative, you’ll be responsible for:
- Finding and starting conversations with the right prospects at marketing agencies, publishers and enterprises to introduce Verblio and create new, qualified sales opportunities.
- Smoothly transitioning all those new opportunities you’ll find to your colleagues on the revenue team so they can nurture and close them.
- Working with new partners to ensure they’re taking full advantage of our platform, and cultivating relationships that drive referrals at the same time.
- Evangelizing The why internally and externally. Always.
Probably some specifics would be helpful.
Create new sales opportunities. Our product team has built amazing solutions to our prospects’ problems, and marketing has dialed-in the messaging and collateral we need to tell them about it. You’ll knock on doors (OK, not literally) to share all of this and find our next happy clients.
Help us continue to be the friendliest content creation platform out there. Hunting for new business can sometimes feel transactional, and deservedly gets a bad rap as a result. This is not that type of selling. As the face of our brand to new prospects, you’ll reach out as one part Verblio evangelist and two parts altruist so we continue to build strong client partnerships from the start.
Be our eyes and ears in the marketplace. Even though we’ve been at this a while (over 10 years, in fact), we’re always learning. And since you’ll be having as many conversations with prospective clients as anyone, we’ll look to you for breaking news on new trends and developments (read: opportunities) to help keep our marketing and product teams out in front.
Do all of this in a bootstrapped startup environment. The three things above are hard. But, because we like challenges, it’s worth reiterating that we’re a bootstrapped startup and there are resource constraints that come along with that. (But also a huge degree of freedom in how you get it done.)
Whew! If you’re reading this and still feeling psyched, definitely keep reading.
What you will need to be successful in this role:
- Up to 3 years of new business development experience.
- An intrinsic drive to break new ground and make things happen.
- A solid understanding and interest in content marketing and SEO. Bonus points for understanding the nuances of how marketing agencies operate and grow, especially through content.
- A desire to do all of this (and it’s a lot) in a startup environment where budgets aren’t unlimited, systems can be complex & imperfect, and scrappiness is required.
What makes Verblio a great place to work?
- We work hard, have fun, learn a lot, and are proud of our transparent, collaborative culture.
- We believe in doing good, and that creating great opportunities for home-based writers is just as important as helping our clients find their next customer.
- We made the Inc 5000 list for the second time and won our sixth Mercury 100 award as one of the fastest-growing companies in the Boulder Valley.
- We offer competitive salaries, equity, health, dental & vision insurance, and a generous vacation policy.
Excited about this opportunity? If so, click here to apply with your resume, cover letter, LinkedIn profile link, and your favorite 1-2 sentences that show you went deep into this job description and it speaks to you.
Or apply to become a Verblio writer.