Your friendly content marketing enthusiasts
Founded as BlogMutt in 2011, Verblio now serves 1,500 businesses every month from beautiful Boulder, CO.
Our team at a glance
Mercury 100 fastest-growing companies in Colorado awards
People on the team named Wade
Average number of LaCroixs consumed per week
Chicken wings
The stuff that matters to us
supporting great writers
Quality writing comes from happy, motivated writers. We ask for excellence and support their success. Our online writers' forum is an active community and connection creates better content.
Rah rah TEAM SPIRIT
Variety is the spice of team Verblio. We’re a supergroup of SEO-philes, content connoisseurs, designers, engineers, and entrepreneurs. Left brain, right brain, together = just-right brain.
TECH + HUMANS
We’ve built a super cool technology platform, but deeply-personal content comes from humans. Beyond the binary code, team Verblio is a well-rounded group of reasonably intelligent people.
Steve Pockross
CEO
Hometown: Denver, Colorado
Favorite Word: Bombero
Steve brings more than 20 years of startup, nonprofit, and Fortune 500 experience to his role as bon vivant of Verblio. He was part of the early management team at crowdsourcing pioneer LiveOps and previously led five SaaS and marketing businesses. Outside the office, Steve enjoys ultimate frisbee, telemark skiing, hosting jazz concerts, and spending time with his two boys. He also writes for the Verblog under his very own category—Spockross. Read Steve’s posts.
Wade Green
CTO & Founder
Hometown: Council Bluffs, Iowa
Favorite Word: Lummox
Wade is both a technology officer and a gentleman, and he has been a fixture in the Boulder startup scene for years. He began his career as a tech newbie working for Accenture and moved on to various consulting roles in telecom before joining a startup in 2000. Wade later worked with Verblio co-founder Scott Yates on MyTrafficNews and LegislativeDatabase, with a stint at Abacus/Epsilon in between. While we write words, Wade writes code.
Paul Zalewski
Vice President, Marketing
Hometown: St. Louis, Missouri
Favorite Word: Yup
Paul runs marketing at Verblio and is a self-proclaimed digital marketing and SEO nerd. When he's not helping sad, empty blogs find Verblio content, he enjoys writing and spending time with his wife and two daughters. His prerequisite I-live-in-Colorado activity is snowboarding. Verblio colleagues do not approve of his favorite word.
Reid Lynch
Senior Director, Engineering
Hometown: Shepherdstown, WV
Favorite Word: Forthwith
Reid is Verblio’s senior director of engineering, and his work behind the scenes makes the platform purr. He has a computer science degree and experience building crowdsourcing platforms, but he comes from a newspaper family, so he’s still one of us. Reid’s favorite word means “immediately; at once.”
Zoe Treeson
Director, Operations
Hometown: Albuquerque, New Mexico
Favorite Word: Bedraggled
As director of operations, Zoe draws on her background in business and film production to help Verblio customers tell their stories. Outside of the office, Zoe does all the (Boulder) things—hiking, cycling, running. Only her complete disinterest in snow sports differentiates her from your average Boulderite. Yet somehow, we’ve found it in our hearts to forgive her.
Mandi O'Brien
Director, Design & Product
Hometown: Portland, OR
Favorite Word: Asterisk
Mandi loves to find simplicity and beauty in the most complex challenges. Her role as Director of Design and Product at Verblio allows her to honor her roots as a true polymath. For the past 8 years, Mandi has worked at fast-growing startups in NYC. Recently, she and her two orange tabby cats relocated to Denver, where they are enjoying their sweet views of the Rocky Mountains. When she’s not working on the latest UX innovation for Verblio, she enjoys music, the outdoors, storytelling, games, and tacos.
Kali Greff
Marketing Manager
Hometown: Louisville, Colorado
Favorite Word: Plumb
Kali exemplifies content marketing enthusiasm and enjoys creating content about content creation for other content marketers. She loves getting the word out about Verblio and helping businesses co-create-content that’s authentic and engaging. Apart from Verblio, Kali is passionate about puns, foreign languages, Colorado at large, staying active, and her rascally doggo, Ollie.
Max Harris
Software Engineer
Hometown: Pittsburgh, PA
Favorite Word: Dork
Max is a developer at Verblio. He has a degree in computer science and has worked at startups and big enterprise operations alike, ultimately deciding that the startup life is the life for him. You'll never see his best work up close, you'll just see that the Verblio platform runs like butter. That's Max's doing. He loves all Colorado activities, even though he doesn’t live here anymore.
Molly Krumholz
Manager, Writer Operations & Data
Hometown: Burlington, VT
Favorite Word: Diphthong
Molly is a former freelance writer turned data wizard. She's most often found playing matchmaker between customers and writers, but it's a toss up as to whether she's writing a SQL query or instantly recalling a writer's weirdly specific expertise. Molly has a degree in linguistics and loves data-driven decision-making almost as much as she loves arguing about semantics. Outside of the office, she enjoys the specific Colorado activities that horrify the rest of the team: splitboarding, ultra-running, trad climbing, and thru-hiking.
Sara White
Support Specialist
Hometown: Coudersport, PA
Favorite Word: Moment
Sara heads up customer support at Verblio and is passionate about continually improving the customer experience. She has a degree in business management and economics. When Sara isn’t working with clients to ensure they receive outstanding content, she can be found hiking, skiing, or working on her roundhouse kick.
Caroline Rideout
Client Success
Hometown: Olympia, Washington
Favorite Word: Sublime
With over six years of SEO and content marketing experience, Caroline is thrilled to bring her expertise to Verblio’s diverse customer base. When she’s not in the office, you’ll find her painting outdoors, perusing her favorite volumes of poetry, and fawning over other people's dogs. Caroline is also Verblio’s elusive, enigmatic dolphin tamer, a skill she picked up from five years of living in Hawaii.
Alexa Baray
Manager of Operations
Hometown: Coral Springs, FL
Favorite Word: Tsundoku
Alexa is a trilingual bibliophile with a severe case of nerdiness. Her Verblio journey began in 2016, when she first became a BlogMutt writer. From there, Alexa inexplicably found herself in the role of account manager, and finally coerced worked her way into the operations team. Now, she happily manages Verblio’s professional services from her home office in Florida. When she’s not spamming Slack with pictures of her husky, you’ll find Alexa playing video games, boating, re-reading Harry Potter, or singing showtunes.