Your friendly content marketing enthusiasts
Team Verblio serves 1,500 digital agencies and businesses every month from beautiful Denver, CO.
we're a fruit salad
Our team at a glance
Mercury 100 fastest-growing companies in Colorado awards
People on the team named Wade
Average number of LaCroixs consumed per week
Chicken wings
The stuff that matters to us
supporting great writers
Quality writing comes from happy, motivated writers. We ask for excellence and support their success. Our online writers' forum is an active community, and connection creates better content.
TECH + HUMANS
We’ve built a super-cool technology platform, but deeply personal content comes from humans. Beyond the binary code, team Verblio is a well rounded group of reasonably intelligent people.
Rah rah TEAM SPIRIT
Variety is the spice of team Verblio. We’re a supergroup of SEO-philes, content connoisseurs, designers, engineers, and entrepreneurs. Left brain & right brain, together = just-right brain.
highly qualified and verb-curious?
Steve Pockross
CEO
Hometown: Denver, CO
Favorite Word: Hootenanny
Steve brings more than 20 years of startup, nonprofit, and Fortune 500 experience to his role as bon vivant of Verblio. He was part of the early management team at crowdsourcing pioneer LiveOps and previously led five SaaS and marketing businesses. Outside the office, Steve enjoys ultimate frisbee, telemark skiing, hosting jazz concerts, and spending time with his two boys. He also writes for the Verblog under his very own category—Spockross. Read Steve’s posts.
Wade Green
CTO & Founder
Hometown: Council Bluffs, IA
Favorite Word: Lummox
Wade is both a technology officer and a gentleman, and he has been a fixture in the Boulder startup scene for years. He began his career as a tech newbie working for Accenture and moved on to various consulting roles in telecom before joining a startup in 2000. Wade later worked with Verblio co-founder Scott Yates on MyTrafficNews and LegislativeDatabase, with a stint at Abacus/Epsilon in between. While we write words, Wade writes code.
Paul Zalewski
Vice President, Marketing
Hometown: St. Louis, MO
Favorite Word: Yup
Paul runs marketing at Verblio and is a self-proclaimed digital marketing and SEO nerd. When he's not helping sad, empty blogs find Verblio content, he enjoys writing and spending time with his wife and two daughters. His prerequisite I-live-in-Colorado activity is snowboarding. Verblio colleagues do not approve of his favorite word.
Reid Lynch
Senior Director, Engineering
Hometown: Shepherdstown, WV
Favorite Word: Forthwith
Reid is Verblio’s senior director of engineering, and his work behind the scenes makes the platform purr. He has a computer science degree and experience building crowdsourcing platforms, but he comes from a newspaper family, so he’s still one of us. Reid’s favorite word means “immediately; at once.”
Zoe Treeson
Director, Operations
Hometown: Albuquerque, NM
Favorite Word: Bedraggled
As director of operations, Zoe draws on her background in business and film production to help Verblio customers tell their stories. Outside of the office, Zoe does all the (Boulder) things—hiking, cycling, running. Only her complete disinterest in snow sports differentiates her from your average Boulderite. Yet somehow, we’ve found it in our hearts to forgive her.
Mandi O'Brien
Director, Design & Product
Hometown: Portland, OR
Favorite Word: Asterisk
Mandi loves to find simplicity and beauty in the most complex challenges. Her role as Director of Design and Product at Verblio allows her to honor her roots as a true polymath. For the past 8 years, Mandi has worked at fast-growing startups in NYC. Recently, she and her two orange tabby cats relocated to Denver, where they are enjoying their sweet views of the Rocky Mountains. When she’s not working on the latest UX innovation for Verblio, she enjoys music, the outdoors, storytelling, games, and tacos.
Kali Bizzul
Senior Content & Marketing Manager
Hometown: Louisville, CO
Favorite Word: Plumb
Kali exemplifies content marketing enthusiasm and enjoys creating content about content creation for other content marketers. She loves getting the word out about Verblio and helping businesses co-create content that’s authentic and engaging. Apart from Verblio, Kali is passionate about puns, foreign languages, Colorado at large, and staying active with her husband and rascally doggo, Ollie.
Max Harris
Senior Software Engineer
Hometown: Pittsburgh, PA
Favorite Word: Dork
Max is a developer at Verblio. He has a degree in computer science and has worked at startups and big enterprise operations alike, ultimately deciding that the startup life is the life for him. You'll never see his best work up close, you'll just see that the Verblio platform runs like butter. That's Max's doing. He loves all Colorado activities, even though he doesn’t live here anymore.
Caroline Rideout
Sales Manager
Hometown: Olympia, WA
Favorite Word: Sublime
With over six years of SEO and content marketing experience, Caroline is thrilled to bring her expertise to Verblio’s diverse customer base. When she’s not in the office, you’ll find her painting outdoors, perusing her favorite volumes of poetry, and fawning over other people's dogs. Caroline is also Verblio’s elusive, enigmatic dolphin tamer, a skill she picked up from five years of living in Hawaii.
Alexa Baray
Senior Manager, Enterprise Operations
Hometown: Coral Springs, FL
Favorite Word: Tsundoku
Alexa is a trilingual bibliophile with a severe case of nerdiness. Her Verblio journey began in 2016, when she first became a BlogMutt writer. From there, Alexa inexplicably found herself in the role of account manager, and finally coerced worked her way into the operations team. Now, she happily manages Verblio’s professional services from her home office in Florida. When she’s not spamming Slack with pictures of her husky, you’ll find Alexa playing video games, boating, re-reading Harry Potter, or singing showtunes.
Charlene Baker
Client Success Manager
Hometown: Chesapeake, VA
Favorite Word: Awesome
Better known as Char, or Verblio's own personable, personal ray of sunshine. Char is passionate about ensuring our customers are off to a great start with Verblio and continue winning inside our platform. Interesting fact: She's the only chick on our squad who's on two teams, Operations, and Marketing & Sales. Yup, Char's everywhere! When she's not remotely hanging out with her fellow Verblions, you'll find her enjoying quality time with her hubby and two kids. Much like her favorite word, Char is awesome.
Maddie Basch
Manager, Writer Community
Hometown: Indianapolis, IN
Favorite Word: Scruple
From vetting to reviews, forum chats to new features, Maddie guides, mentors, and advocates for Verblio’s writer community. She earned her MA in literature from CU and was a bartender for many years before making the leap to libraries and becoming a Verblion. Though Maddie brings shame upon the house of Colorado by not really skiing or snowboarding, she more than makes up for it with dope tattoos and a green thumb. Find Maddie in the garden or dancing her face off to a new DJ—always a well made cocktail in hand.
Katy Palmer
Manager, Professional Services Operations
Hometown: All over / army brat
Favorite Word: Stoked
A storyteller at heart, Katy runs the Professional Services department at Verblio. From that fresh order of 10 Topics to your sparkling videos, optimized content and beyond, she works to nurture a remote team that thrives on creative challenges. Katy earned her degree in screenwriting and worked in television and casting before making her way to Verblio. Based in sunny Los Angeles, she spends most of her free time eating breakfast burritos on the beach.
Natalie Robinson
Sr. Manager, Partnerships & Strategy
Hometown: Green Bay, WI
Favorite Word: Juxtaposition
Hailing from America’s dairyland (#gopack), Natalie heads up partnerships and a variety of strategic projects. This versatile Verblion is passionate about learning new things and problem solving. Though generally easygoing, Natalie was chafed about choosing just one favorite word. Yes, she is a true cheesehead, but is assimilating nicely to Colorado via her new climbing hobby. Natalie also enjoys cooking, podcasts, and music.
Amie Aulwes
General Startup Associate
Hometown: Cedar Rapids, IA
Favorite Word: Periwinkle
Need a power point? A T-shirt? Perhaps a snack? Amie is your gal. This colorful, creative renaissance woman keeps team Verblio running like a well oiled rube-goldberg machine. When she’s not flawlessly coordinating contractors, conference calls, or Costco runs, Amie enjoys printmaking, bird-watching and cooking. Her favorite food is dumplings and she has a degree in fine art.
We're hiring
Join our team of content marketing enthusiasts. Check out open positions below:
We’re looking for a VP of Engineering / CTO to join our rapidly growing team!
We’re Verblio: a unique content writing startup based in Denver, CO. We live at the intersection of two huge trends—the future of marketing and the future of work.
In the future of marketing, content lies at the foundation of modern marketing. But it’s really hard to create quality content consistently, and particularly at scale. It requires time, resources, and talent, and many companies simply can’t reasonably or cost-effectively staff in-house. That’s where we come in.
By combining a marketplace business model with the flexibility and deep vertical expertise of SaaS, Verblio enables writers to create 70,000+ pieces of unique content per year for our customers. With a network of over 3,000 professional writers, Verblio provides the platform for modern digital agencies, businesses, enterprises, and publishers to create unique content creation solutions.
To do all of this, we’ve created a high-performing SaaS startup led by a 15-year marketplace industry veteran and staffed by a team of energetic, eclectic startup junkies, writing enthusiasts, and random liberal arts degree collectors.
We acquired a video platform in 2019 to expand into multimedia content creation as well.
We’ve been on a full-tilt growth spurt for several years and have grandiose plans for near term world domination...and that’s where you come in! We are looking for the right technical lead aka VP of Engineering / CTO to join our team to add jet fuel to this rocket. Ready?
About the role:
We are looking for an enterprising and inspired VP of Engineering/ CTO to lead our technology team and continue to architect, build, improve, and innovate our systems. This leader has proven strategic success and also enjoys getting into the weeds with the team to solve challenges and offer support.
This full-time, exempt position will be responsible for:
- Serving as a critical strategic partner to all parts of the company. You’ll partner with marketing, sales, client services, writers, product, finance and maybe more, all with the goal of translating our strategic business decisions into technology capabilities. Marketplace businesses are incredibly exciting, as we serve both our writers and our clients. But they also add a healthy dose of complexity that requires great vision to predict how a million moving pieces will all work together. You’ll lead and continue to build a strong long-term technology strategy that aligns with the company’s strategic plan and influences the overall company direction. You’ll drive accountability and own metrics to translate strategy into results. You’ll also align and inspire your organization by effectively communicating and engaging the team in the strategy.
- Leading, growing and retaining a high-performing technology team. We’ve got a small, but rapidly growing tech team that covers a lot of ground. And yet somehow, the more we grow the more we need to cover.
- Continuously improving our technology. For our core business, the video company we acquired, and potential innovations beyond.
- Driving new business and growth through engineering solutions. In addition to building a platform that provides amazing value through its content creation capabilities, we’re also building a new model for delivering scalable marketplace services that can apply much more widely.
What you will need to be successful in this role:
- Engineering management experience in high-growth organizations.
- Proven experience building, growing, retaining and inspiring a team of client-focused engineers.
- While this role will define how much coding you should do on a regular basis, experience in our stack (Ruby on Rails, Angular, Typescript, Postgresql, Apollo GraphQL, Heroku, Recurly) is a plus.
- Proven extensive experience building large-scale technology and applications that are reliable, scalable, using industry best practices.
- A track record for delivery in a high-growth, fast-paced environment.
- A belief that continuous learning is crucial to improve execution and a readiness to remove any roadblocks that are holding the team back.
- Experience being a strategic partner who can translate business problems to technology solutions.
- The hunger and scrappiness to do all of this in a startup environment where budgets aren’t unlimited and systems can be complex or imperfect
- A sense of humor and desire to have lots of fun each day. You should probably have a decent appreciation, or at least tolerance, for witty puns and obscure liberal arts references.
What makes Verblio a great place to work?
- We work hard, have fun, learn a lot, and are proud of our transparent, collaborative culture.
- We believe in doing good, and that creating great opportunities for home-based writers is just as important as helping our clients find their next customer.
- Last year we made the Inc 5000 list and won our fifth Mercury 100 award as one of the fastest-growing companies in the Boulder Valley.
- We offer competitive salaries, equity, health, dental & vision insurance, an RTD Eco Pass, and a generous vacation policy. We’re based in the heart of downtown Denver and close to all the action.
Excited about this opportunity? If so, click here to apply with your resume, cover letter, and LinkedIn profile link.
We’re looking for a Senior Operations Manager to join our rapidly growing team.
We’re Verblio: a unique content writing startup based in Denver, CO. Content is the foundation of successful marketing today. But creating quality content requires time, resources, and talent, and many companies simply can’t reasonably or cost-effectively staff in-house. That’s where we come in. Verblio combines access to unique writing talent enabled by leading marketplace businesses with the flexibility and deep vertical expertise of SaaS to create 70,000+ pieces of unique content per year. With a network of over 3,000 professional writers, Verblio provides the platform for modern digital agencies, businesses, enterprises, and publishers to engage audiences with unique content creation solutions.
To do all of this, we’ve created a high-performing startup led by a 15-year marketplace industry veteran and staffed by a team of energetic, eclectic startup junkies, writing enthusiasts, and random liberal arts degree collectors.
We’ve been on a full-tilt growth spurt for several years and have grandiose plans for world domination in the near future...and that’s where you come in! We are looking for the right Senior Operations Manager to help design the gig economy model for the future and add jet fuel to this rocket. Ready?
About the role:
We’re excited to bring on a strategically-minded Ops Pro to both help design the future of the gig economy operating system and build detailed processes to ensure client success. Some of the challenges you should be excited about solving are how to deliver over 70,000 pieces of unique, high-quality content a year in 40+ verticals and to thousands of clients. Or how to segment our customers and build intentional customer journies with a small, but mighty team and powerful marketplace platform. You can imagine all the details that need to align for success. We’re looking for a person with the rare ability to balance zooming in and out from the nuanced issues of our users to large-scale problem solving and process-building. Sound crazy but kind of exciting? You should totally do this.
Perfect backgrounds: none. But some options could include:
- Waiting tables while earning a Ph.D. in extinct primate morphology
- Startup experience in a hemp ear muff business + a degree in the philosophy of game show hosting
- Urban graffiti tour guide + author of a book about the secret affairs of Sylvia Plath
This full-time, exempt position will be responsible for:
- Designing, implementing, and continuously improving our customer experience. You’ll use every tool at your disposal from identifying product improvements to optimizing email flows to ensure our clients are successful on our platform.
- Reimagining our operating model as we produce higher-quality, more niche, and volume content.
- Restructuring our support center to provide the highest level of support to our customers in a cost-effective way.
- Being both a player and a coach. We’re looking for a highly analytical and strategic thinker who is as passionate about engaging in boots-on-the-ground work as they are leading strategy discussions.
- Developing a key account strategy that identifies clients with growth potential, sets them up with a personalized and supportive experience, and pinpoints ways to grow them and retain them longer.
- Partnering with our sales team to design a smooth transition experience from prospect to customer.
- Identifying ways to increase transparency into our customers’ experiences so that non-client facing roles have a thumb on the pulse of our users’ goals, pain-points, and workflows.
What you will need to be successful in this role:
- 5-10 years of client management experience.
- A strong foundation in content marketing/SEO/inbound marketing.
- Great interpersonal and networking skills and a love for building relationships with clients.
- Experience designing large-scale operational processes.
- A data-driven mentality, and the interest to build reporting, tracking, and systems that enable us to understand our customer health and allocate our limited resources accordingly.
- Strong writing and messaging skills; you’ll be creating educational resources, wordsmithing our messaging both on the platform and in marketing collateral, standardizing our talking points, etc.
- A talent for balancing high-level strategy with the minutiae of operational processes.
- Willingness to wear many hats and jump into projects outside of core responsibilities.
- Zeal for working with a kick-ass team of power-women hell-bent on having a great time, enjoying the quirkiness of our users, and overdelivering (because it’s the right thing to do).
What makes Verblio a great place to work?
- We work hard, have fun, learn a lot, and are proud of our transparent, collaborative culture.
- We believe in doing good, and that creating great opportunities for home-based writers is just as important as helping our clients find their next customer.
- This year we made the Inc 5000 list and won our fifth Mercury 100 award as one of the fastest-growing companies in the Boulder Valley.
- We offer competitive salaries, health, dental & vision insurance, and a generous vacation policy.
Excited about this opportunity? If so, send an email to work@verblio.com with the subject “Senior Operations Manager” Please include your resume, cover letter, and LinkedIn profile link.