• Skip to primary navigation
  • Skip to main content
verblio-logo_horizontal_RGB_neg
Get Sample Post
Sign Up
  • Content Creation
    • The Basics
      • What We Do
      • How it Works
      • Happy Writers
    • Content Creation
      • For Agencies
      • For Small Businesses
      • For Marketers
      • For Publishers
    • Content Types
      • Blog Posts
      • AI Content Writing
      • Ebooks
      • Newsletters
      • Podcast Summaries
      • Big Projects
      • Press Releases
      • Product Descriptions
      • Website Content
      • Content Refreshes
      • Video
    • Professional Services
      • All Services
      • Account Management
      • Content Strategy
      • 10 Blog Topics
  • Industries
    • Automotive
    • Health & Beauty
    • Healthcare
    • Legal
    • Marketing
    • Software
    • Real Estate
    • See all
  • Resources
    • Explore
      • Reviews
      • Compare
      • Browse Samples
      • The Definer
      • Podcasts
      • Poetry
      • Blog
      • FAQ
    • Take Action
      • Request Samples
  • Company
    • Meet the Team
    • Meet Our Writers
    • Become a Writer
    • Contact Us
    • Careers
  • Case Studies
  • Pricing
  • Log In
  • Free Sample Post
  • Sign Up

Back to all case studies

Ben-Armengolli_bw

SEO ALONE COULDN’T CUT IT

As a tech-savvy graphic designer, Ben Armengolli knew how to optimize the existing website for his new employer, Boulder Bibs.  But tweaking title tags and optimizing the site’s existing content wasn’t proving to be enough to move the needle. 

Boulder Bibs

Business Case Study | Printing shop

THE

PROBLEM

Writing posts was a huge time suck and wasn't even bringing in qualified leads. Ben needed to refine his keyword strategy and find an outsourced solution for content writing.

As a new player in the niche space of race bib printing, Boulder Bibs needed more than an optimized website. They needed new content to get them noticed on search engines. As their team dutifully began blogging, however, they realized two things:

  • Creating content was a huge time suck
  • Writing wasn’t one of their strengths

Overwhelmed, they turned to Verblio. They requested content from our writers around general running keywords, and we delivered.

As hoped, traffic increased. The team was stymied, though: the traffic wasn’t translating into customers. Frustrated, they went back to the SEO drawing board.

THE

SOLUTION

Ask Verblio writers to create posts that targeted race directors—Boulder Bibs' target buyer.

Ben and his team changed their strategy. They started thinking like their target buyers. They refined their keyword strategy to account for topics that race directors would be most interested in — think “7 Tips for Organizing a Great 10K” versus “5 Best Shoes for Trail Running” — and their writers in the Verblio community were able to pivot seamlessly to meet their new targets.

Benefits to boulder bibs

Working with a writer who was also a runner and knew the lingo

Freed up time for Ben to focus on other important aspects of the business

Publishing articles from Verblio took just five minutes a week

We were already saving the Boulder Bibs team time and providing them with effective content that was driving traffic. The flexibility of our platform, however, enabled them to experiment with new keywords as they better refined their target audience.

THE

IMPACT

Ben's strategy worked. Boulder Bibs ranked on page one of Google for four of their critical keywords.

Because they had already spent the time optimizing their existing site, Boulder Bibs was able to hit the ground running with their new, targeted content. After just two months of consistent blogging with their Verblio-supplied articles, they were ranking on the first page for four of their critical keywords.

#5

Organic search result for 'race bibs'

More importantly, they were getting the traffic they needed: race directors. The team’s relief was palpable as they saw their efforts and experimentation pay off in skyrocketing sales.

Sometimes successful content marketing takes a bit of trial and error. By adjusting their SEO strategy—and having a content partner who was able to keep up—Boulder Bibs was soon supplying bibs for everything from nationally-recognized names like Ironman and Tough Mudder to small, local races.

READY TO GET YOUR OWN CONTENT UP AND RUNNING?

Get started

About Boulder Bibs

Business Case Study

Boulder Bibs is a printing shop specializing in custom race bibs for athletic events.

Back to all case studies

Questions? Check out our FAQs or contact us.

Content creation for
  • Agencies
  • Marketers
  • Publishers
Industries
  • Accounting & Finance
  • Business Consulting
  • Cannabis
  • Construction
  • Fashion
  • Interior Design
  • Transportation
  • All Industries We Serve
About
  • What We Do
  • How it Works
  • Meet the Team
  • Meet Our Writers
  • Happy Writers
  • Careers
  • Podcasts
Professional Services
  • All Services
  • Account Management
  • Content Strategy
  • Topic Ideation
  • AI content writing
  • Big Content Projects
Resources
  • Blog
  • Pricing
  • Compare
  • Sample Posts
  • The Definer
  • Case Studies
  • Testimonials
  • Video Ads
  • Poetry
Support
  • FAQs
  • Contact Us
  • Become a Writer
  • Scam Job Postings
ADDRESS

1700 Lincoln St.
17th Floor
Denver, CO 80203

verblio-logo_horizontal_one-color_white
  • Privacy Policy
  • Terms of Use

© 2023 Verblio. All Rights Reserved.