Nextiny was Growing fast
The south Florida marketing agency needed outsourced partners to keep their team small and quality of content high. Verblio was up to the challenge.
Agency Case Study | DIGITAL MARKETING AGENCY
Nextiny's content needs are diverse, niche, and never-ending. How does a small team provide content at scale across a range of industries without sacrificing quality?
2 people managing content
18 clients in different industries
54 pieces of content every month
Nextiny simply didn’t have the internal resources to do the research and writing necessary to provide authoritative, quality content for all their clients.
They didn’t even have much time to spend on editing and oversight, as they had been forced to do with previous content outsourcing partners.
They needed writing that was ready to go right out of the gate, so they could focus on other, high-impact aspects of their content strategy.
“Verblio created a perfect platform for us to turn our in-house writers into content managers. We were able to focus more on the activities that help our content achieve business goals for clients and less on heavy-handed editing.”
Bryan Gorman, growth analyst, Nextiny
Nextiny signed up with Verblio and began building buckets of trusted writers for each of their clients’ industries, including:
- Electric motor services
- Luxury homes
- Retirement communities
- Roofing companies
- Financial institutions
- Seawall construction
Even for their more niche and technical clients, Nextiny was able to find Verblio writers capable of producing stellar, knowledgeable content.
“Verblio makes it very easy for us to create these buckets by preferring writers we like on each client's account. Over time we eventually have an amazing group of writers that we can trust to deliver great content for our clients.”
With Verblio, Nextiny was able to get quality content that effectively positioned their clients as authorities in their respective fields. And they were able to do so with minimal oversight from their in-house team, giving them more time and energy to focus on other growth components from SEO to branding.
Nextiny doesn’t just use Verblio for their clients, though. They also use our writers for their own content production, growing their audience and their online presence while allowing the lean team to remain small.
Nextiny’s clients have seen improved traffic across the board, with one client achieving an 8x increase in organic traffic from Verblio content.
Another niche client in the marine construction space saw a 1.5x increase in traffic, and it’s still on the rise. Verblio content—from blogs to pillar pages—has been a crucial ingredient in Nextiny's ongoing growth and success.
Hear from ceo gabriel marguglio about what makes verblio crucial to his agency
Verblio content helped Nextiny succeed in:
Boosting online rankings
Attracting more business
Most importantly, they've been able to remain lean without giving up growth or sacrificing results. Nextiny is able to do more than ever, without the hassle and headache of expanding their team.
"We’re a lean agency and that is crucial for growth. You can’t continue to hire more and more writers when you have different industries and different client requirements. It’s amazing to be able to just find writers to work on specific pieces.”