The good kind of Traffic
That's what Jim Kane needed. His residential design and drafting business in Oahu, Hawaii had raving fans on Yelp, but zero organic traffic. Jim knew blogging was the answer, but he didn't know where to start.
Owner Built Design
Business Case Study | residential design
Writing and optimizing content for SEO took time away from Jim’s real focus and strength—designing homes and running his business.
Homeowners raved about working with Jim and his Owner Built Design business. But word-of-mouth can only go so far, and his residential design services website wasn’t getting any traffic.
An attempt at more traditional marketing methods didn’t go well, either:
Month-long newspaper ad
Zero calls or leads
"It failed horribly"
“I’m so busy. I couldn’t give content the time or professionalism it needed. I wanted to get someone in there that could just do it right.”
Leverage Verblio's managed plan—Verblio Valet—to get posts that were fully polished, edited, and SEO optimized. Jim's account manager handled it all so he could focus on running his business.
Jim knew most of his competitors were not blogging consistently, if at all — they relied on paid ads instead. By offering educational content on a consistent basis, Owner Built Design could gain an edge with organic traffic.
Jim tried another content creation service before finding Verblio, but didn't enjoy the experience. He needed help with SEO and strategy, which they didn't offer. And they were expensive. His second attempt, however, led him to Verblio.
With Verblio Valet, Jim had an account manager who helped him get exactly the content he needed.
“The hands-off approach of [Verblio Valet] attracted me the most. Now I can focus on other things.”
In under 9 months, Owner Built Design’s website went from zero to more than 15,000 unique monthly visitors.
Jim saw his site traffic climb dramatically as a result of his blog content, with over 8,000 unique visitors in the second month alone. As he took greater advantage of our services, those numbers continued to climb.
And that traffic is translating into business. Jim estimates that 80 percent of his sales today come from his organic site traffic. He has also seen a decreasing bounce rate as visitors spend more time on his site, thanks to compelling content that delivers real value.
More importantly—Jim is free to spend more time doing what he loves: helping customers create the home of their dreams with his drawings and creations.
"I don’t have to be concerned with it. It gives me confidence to know someone else is handling my content."
About Owner Built Design
Business Case Study
Owner Built Design provides residential design and drafting services to homeowners on the island of Oahu in Hawaii.