Chris Dreyer is obsessed.
He goes to masterminds, he reads voraciously, he binges business podcasts, and quotes obscure management philosophies. The agency founder and CEO has not one, but two agency coaches.
And when he decided to niche-down his agency, Rankings.io, to serve personal-injury lawyers, he had not one, but many problems to deal with.
Rankings.io
Agency Case Study | SEO Firm
THE
PROBLEM
“My problems are different. I work with legal, I've gotta worry about advertising ethics and bar regulations and having legally sound content, not just content that's well written.”
CHRIS DREYER, Founder & CEO, rankings.io
One agency, many problems
Difficult to scale an in-house team of writers
Even harder for a specialized field like legal
Best writers would get poached by big firms
Freelancers writers took a ton of management
Other outsourced content vendors sucked
And the stakes were high:
“Content is the foundation for an SEO strategy. Not getting it right meant we wouldn't rank our clients, and we'd have a much higher rate of churn.”
CHRIS DREYER, Founder & CEO, rankings.io
Chris tells us about his content problems and how verblio solved them
THE
SOLUTION
Before finding Verblio, Rankings' outsourced content vendor was bending and breaking down under the strain: some content was excellent, some was terrible, some came dangerously close to plagiarism.
The Rankings team ended up having to throw out content they’d paid for and rewrite pieces themselves at the 11th hour. Chris was desperate for a better solution, and googled, ‘building a content team’. He found us, and we built his agency a custom solution.
Verblio content for Rankings is:
- Written by a writer with legal experience (a paralegal or court clerk, for example)
- Edited by a JD-carrying lawyer
This keeps costs down, quality up, and meets Rankings' high bar.
what made verblio different?
Focus on processes from the start
Created a custom solution
Additional layer of editing by JDs
Account management
Ability to scale quality content
Speaking of scale, Verblio has written 4,116 pieces of content for Rankings.io in 2 years
THE
IMPACT
“I don't have that extra stress. Verblio has just made our lives a lot easier.”
CHRIS DREYER, Founder & CEO, Rankings.io
With Verblio as a partner, Chris’s content problems are finally solved.
And Rankings is seeing great results:
"Our agency is the leader in personal injury SEO, period."
Chris encourages other agencies,"if you're having issues with turnaround times, with quality, call Verblio.”
This is what high-quality niche content at scale looks like at Verblio.
Ready to see what Verblio can do for your agency or business?
About Rankings.io
AGENCY Case Study, SEO Services
Rankings.io is a digital agency that helps elite personal injury attorneys with search engine optimization.