FIVERR WASN’T WORKING
Mark Zalewski was stressed about content marketing. He was getting poorly written content from low-cost marketplaces, and his e-commerce pool supply site was only seeing 50-60 visits per day from organic traffic. He needed a better solution.
Wild West Pool Supplies
Business Case Study | E-COMMERCE
THE
PROBLEM
“I knew we needed better content if we were going to truly help pool and spa owners by adding more value than our competition.”
Mark Zalewski, Founder and CEO, Wild West
Mark didn’t have the budget to hire a full-time content writer, but nobody on his team had either the time nor writing ability to create the kind of blog posts he wanted. The one upside to his experience with Fiverr was that it showed him exactly what he needed.
The Recipe:
Writers who could nail the tone of his brand
High-quality, well researched blog posts
A cost-effective solution that saved him time
Tangible traffic results that converted
The stakes were high—Mark was running a small business and needed organic traffic to drive sales and stay afloat.
THE
SOLUTION
"Verblio started out writing just blog posts, but we quickly learned we could get really good product descriptions and category pages, too. This drove up our rankings for specific, high-margin products and brought the return we were looking for.”
Mark Zalewski, Founder and CEO, Wild West
Mark heard about Verblio from a friend and decided to try us out. When he saw the quality and subject-matter expertise of our writers, he knew he'd found his content solution.
Soon Mark tapped Verblio for longer content in the form of a 2,000+ word comprehensive pool chemical guide—a vital customer resource. It had the potential to become overly technical and boring, but our writers handled it with their usual grace.
Soon Verblio was regularly creating four different types of content for Wild West.
Types of content created:
Blog posts
Product descriptions
Category pages
Long-form guides
“Verblio saves us weeks of time that would otherwise be spent finding and reaching out to various writers with knowledge in our industry. If we were writing all of that content in-house, it just wouldn’t be as feasible, turn out as well, or be produced nearly as quickly.”
THE
IMPACT
Site traffic spiked and Wild West has been able to successfully carve out a sustainable niche in a competitive market. Verblio simplified and streamlined content marketing for Mark’s business.
With Verblio powering all of Wild West’s various types of content, the business saw improved stats across the board.
Organic traffic rose over 76%
Revenue from organic traffic rose more than 250%
Higher quality scores in Google Shopping led to lower costs per click
On individual product pages, the results were even more impressive, with one of the brand’s most competitive products seeing a 4,452.94 percent spike in traffic. These product descriptions often get shoutouts in the company’s reviews. Why? For providing customers with the useful information they need to make informed buying decisions.
Working with Verblio has made Wild West’s content—once a stressful piece of the marketing puzzle—into fuel for growth.
"The turnaround time was quick, and all we had to do was publish the content on our site. Super simple to use and on-demand.”
Ready to jump in?
About Wild West Pool Supplies
Business Case Study
Wild West Pool Supplies is an e-commerce business providing supplies for pool and spa owners.