RESOURCES
Our must-read resources for content marketers who want to know their stuff.
Verblog - The best content for content marketers (we're biased).
Animalz Blog - Thought leadership never looked so good. Go inside the brains of some of the best content marketers on the planet.
Orbit Media Blog - Andy Crestodina and company produce some of the most polished, consistently great content about marketing.
Sparktoro Blog - Rand Fishkin and Amanda Natividad dive into audience intelligence, brand strategy, and more.
Superpath Blog - Round ups, original research, and everything you need to know for a career in content.
Content Bounce House - The podcast for content marketing team leaders to bounce ideas around.
Yes, and Marketing - Conversations with eclectic marketers, startup leaders, and CEOs hosted by everyone's favorite Spock.
The Cutting Room - Tommy Walker's podcast features the best content marketers cutting up their own writing and making it better.
Smart Agency Podcast - Jason Swenk knows agencies.
Build a Better Agency Podcast - So does Drew McLellan.
Ultimate Guide to Topic Creation - Step-by-step instructions for using first- and third-party data to generate content ideas.
Agency Toolkit - How agencies can sell content to their clients.
How to Hire Freelancers - Ignite your inbound strategy with content.
Editorial Calendar Best Practices - Kickstart your content creation with a dynamic calendar.
Inclusive Writing for Writers - Guidelines for crafting conscientious content.
Some Good Content Newsletter - John Bonini's newsletter is a must-read. No fluff, just insights.
Sparktoro Email Newsletter - The Sparktoro team's newsletter includes feature social media snippets and articles from outside their own blog.
Superpath Email Newsletter - Superpath's email digest points you toward the best threads from the Slack community.
Superpath - The #1 community for content marketers, led by Jimmy Daly.
Content Strategy Collective - Networking made ridiculously easy.
Traffic Think Tank - Traffic Think Tank (noun): the perfect way to soak up marketing wisdom through osmosis.
Foundation Learning Centre - A glossary of marketing terms from Ross Simmonds and the team at Foundation Marketing.
Definer - Verblio's sassy guide to all those tricky marketing terms.
2022 Digital Content Survey - A comprehensive report about trends, challenges, and the nuts and bolts of content marketing in 2022 (with more than 40 graphs).
The Future of AI in Content Marketing - Find out what marketers think about the influx of AI content tools in this dynamic report from late 2022.
State of Linkbuilding - The end-all, be-all report on all things link building, created by super-agency Aira.
State of Marketing Trends - Hubspot's annual report - we've all read it, we've all cited it.
Superpath Salary Report - Superpath breaks down salaries in content marketing by race, gender, title, and more.
CMI's B2B Report - Content Marketing Institute's annual B2B marketing report.
2022 Blogging Stats - More than 1000 bloggers took this survey, making it the #1 source of stats on the state of blogs in 2022.