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RESOURCES

Our must-read resources for content marketers who want to know their stuff.

BLOGS

Verblog - The best content for content marketers (we're biased).

Animalz Blog - Thought leadership never looked so good. Go inside the brains of some of the best content marketers on the planet.

Orbit Media Blog - Andy Crestodina and company produce some of the most polished, consistently great content about marketing.

Sparktoro Blog - Rand Fishkin and Amanda Natividad dive into audience intelligence, brand strategy, and more.

Superpath Blog - Round ups, original research, and everything you need to know for a career in content.

PODCASTS

Content Bounce House - The podcast for content marketing team leaders to bounce ideas around.

Yes, and Marketing - Conversations with eclectic marketers, startup leaders, and CEOs hosted by everyone's favorite Spock.

The Cutting Room - Tommy Walker's podcast features the best content marketers cutting up their own writing and making it better.

Smart Agency Podcast - Jason Swenk knows agencies.

Build a Better Agency Podcast - So does Drew McLellan.

GUIDES

Ultimate Guide to Topic Creation - Step-by-step instructions for using first- and third-party data to generate content ideas.

Agency Toolkit - How agencies can sell content to their clients.

How to Hire Freelancers - Ignite your inbound strategy with content.

Editorial Calendar Best Practices - Kickstart your content creation with a dynamic calendar.

Inclusive Writing for Writers - Guidelines for crafting conscientious content.

EMAIL NEWSLETTERS

Some Good Content Newsletter - John Bonini's newsletter is a must-read. No fluff, just insights.

Sparktoro Email Newsletter - The Sparktoro team's newsletter includes feature social media snippets and articles from outside their own blog.

Superpath Email Newsletter - Superpath's email digest points you toward the best threads from the Slack community.

COMMUNITY

Superpath - The #1 community for content marketers, led by Jimmy Daly.

Content Strategy Collective - Networking made ridiculously easy.

Traffic Think Tank - Traffic Think Tank (noun): the perfect way to soak up marketing wisdom through osmosis.

OTHER

Foundation Learning Centre - A glossary of marketing terms from Ross Simmonds and the team at Foundation Marketing.

Definer - Verblio's sassy guide to all those tricky marketing terms.

REPORTS

2022 Digital Content Survey - A comprehensive report about trends, challenges, and the nuts and bolts of content marketing in 2022 (with more than 40 graphs).

The Future of AI in Content Marketing - Find out what marketers think about the influx of AI content tools in this dynamic report from late 2022.

State of Linkbuilding - The end-all, be-all report on all things link building, created by super-agency Aira.

State of Marketing Trends - Hubspot's annual report - we've all read it, we've all cited it.

Superpath Salary Report - Superpath breaks down salaries in content marketing by race, gender, title, and more.

CMI's B2B Report - Content Marketing Institute's annual B2B marketing report.

2022 Blogging Stats - More than 1000 bloggers took this survey, making it the #1 source of stats on the state of blogs in 2022.

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