Episode 119 of Yes, and Marketing
Last year, we invited Doug Burdett to share the best marketing books of the year with us. We learned so much and his suggestions on marketing books to read were so helpful that we’ve invited him back to do it again.
Doug is the host of The Marketing Book Podcast, reading the top 52 marketing books every year and interviewing the authors. That means Doug is likely the best-read marketer around, and there’s no better guide when setting up your reading list for 2023.
The theme? Classics are classic for a reason.
Best overall marketing book of 2022
The New Rules of Marketing and PR, 8th edition
By David Meerman Scott
Best book by a first time author
Using Behavioral Science and Marketing
By Nancy Harhut
Best books for making it through a recession
Selling Through Tough Times
By Paul Reilly
Selling the Price Increase, by Jeb Blount
By Jeb Blount
Best new work by a returning author
What Customers Hate
By Nicholas Webb
Best practical book that should serve as your marketing bible
Content Chemistry Vol. 6
By Andy Crestodina
Best book for marketers who want to be better writers
Everybody Writes: Your New and Improved Guide to Creating Ridiculously Good Content
By Ann Handley