Intimidated by the thought of writing your first ebook? Sure, a 2,500 word ebook may be a daunting project for a content creator, but it also has the potential to be an invaluable content marketing tool. Take it from the industry experts at HubSpot, where ebooks act as lead magnets that get shared thousands of…
Read More
The ideal length of a blog post is one that people read. That much is obvious. But let’s face it: You’re writing for your audience, but you’re hoping for search engine optimization. That’s why, when people talk about ideal content length, they’re often considering it in the context of SEO. The word count on your…
Read MoreIt’s a content marketing world. Law firms are just living in it. You might have heard about the importance of digital marketing as a way to elevate your personal injury law practice. According to one survey, more than one-third of potential clients start their search for an attorney online. But here’s the problem: legal marketing…
Read More
The following is a guest post from one of our agency clients. If you need some guidance with your content strategy, reach out to RevenueZen, a Portland-based demand gen agency partnering with resilient, gritty B2B startups that want to grow in any market environment. You’ve spent weeks coordinating with the writers. The content is stellar….
Read More
Editor’s note: This post about what blogs are used for was originally published in November 2015 but has been updated and refreshed in July 2020. While the main idea—how blogs work for business even when your readership is small—remains as true as ever, we wanted to update some of the stats and details to be…
Read More
If a content marketer’s office were burning down and they only had time to grab one thing, it would have to be their content marketing calendar. Forget the family photos, employee of the month plaque, or the content pun coffee mug. All of those are replaceable — but content marketing calendars are forever. We kid…
Read More