If you’re with an agency, you’ve no doubt heard of content marketing. Perhaps you’ve even had luck selling a content marketing strategy to clients already. When it comes to creating that content, however, how should you do it? Should you hire a copywriter? What’s the difference between a copywriter and a content writer, anyway? How…
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Many of our customers tell us that SEO is one of the primary reasons they blog. And it’s a great reason—blogging can have a profound impact on your organic rankings and traffic. But, to realize that benefit, you need to do a number of things, one of which is to ensure your blog posts are…
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So you have a writing project that you need help with. Whether or not you know it yet, you need to learn how to hire freelance writers. These are important questions, and challenging ones. It can be a relief to determine you need help with your writing, someone to share the burden of what can…
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Even if you’re brand new to SEO-optimizing your blog posts, you’ve probably heard at least something about internal and external linking best practices. It’s true that high-quality links can make your post more authoritative and useful to your readers. They also give your search engine results a rankings boost. But there is more to it…
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Editor’s note: This post was originally published in May 2016 but has been updated with new information and republished to reflect current information and trends. It’s common for small- and medium-sized businesses to outsource business functions like accounting, human resources, payroll, and more to stay lean and flexible. But outsource blog writing? This can seem…
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Editor’s note: This blog post was originally published on February 21, 2018, and has been updated to reflect current best practices and information for 2020, so you know it’s fresh. Content marketing is here to stay. Study after study show that businesses who are executing on a smart content marketing strategy are driving more web…
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