Top quality content is vital to the success of your marketing in 2022. In 2021, 82% of marketers were actively using content marketing, a 70% increase from the prior year. And with blog articles continuing to be a primary form of content, having access to custom-written content has never been more essential to a successful…
Read MoreHere’s an all-too-familiar scene: You’re a marketer. Your CEO walks into your office. “Why don’t we have more reviews, dammit?” You try to tell them it isn’t that easy, that getting reviews is really hard and they should be grateful for the three you have, but they wave you aside. “Get more reviews.” They leave,…
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Intimidated by the thought of writing your first ebook? Sure, a 2,500 word ebook may be a daunting project for a content creator, but it also has the potential to be an invaluable content marketing tool. Take it from the industry experts at HubSpot, where ebooks act as lead magnets that get shared thousands of…
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The ideal length of a blog post is one that people read. That much is obvious. But let’s face it: You’re writing for your audience, but you’re hoping for search engine optimization. That’s why, when people talk about ideal content length, they’re often considering it in the context of SEO. The word count on your…
Read MoreIt’s a content marketing world. Law firms are just living in it. You might have heard about the importance of digital marketing as a way to elevate your personal injury law practice. According to one survey, more than one-third of potential clients start their search for an attorney online. But here’s the problem: legal marketing…
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The following is a guest post from one of our agency clients. If you need some guidance with your content strategy, reach out to RevenueZen, a Portland-based demand gen agency partnering with resilient, gritty B2B startups that want to grow in any market environment. You’ve spent weeks coordinating with the writers. The content is stellar….
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