Editor’s note: This post about what blogs are used for was originally published in November 2015 but has been updated and refreshed in July 2020. While the main idea—how blogs work for business even when your readership is small—remains as true as ever, we wanted to update some of the stats and details to be…
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If a content marketer’s office were burning down and they only had time to grab one thing, it would have to be their content marketing calendar. Forget the family photos, employee of the month plaque, or the content pun coffee mug. All of those are replaceable — but content marketing calendars are forever. We kid…
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In this post, we’re going to talk about something that should be in every content marketer’s playbook: guest blogging. If you’re unfamiliar with the practice, or simply need a tune-up, this post will cover everything you need to know to get started. Let’s dive in! What is Guest Blogging? Guest blogging is simply writing and publishing…
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If you’re with an agency, you’ve no doubt heard of content marketing. Perhaps you’ve even had luck selling a content marketing strategy to clients already. When it comes to creating that content, however, how should you do it? Should you hire a copywriter? What’s the difference between a copywriter and a content writer, anyway? How…
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Many of our customers tell us that SEO is one of the primary reasons they blog. And it’s a great reason—blogging can have a profound impact on your organic rankings and traffic. But, to realize that benefit, you need to do a number of things, one of which is to ensure your blog posts are…
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So you have a writing project that you need help with. Whether or not you know it yet, you need to learn how to hire freelance writers. These are important questions, and challenging ones. It can be a relief to determine you need help with your writing, someone to share the burden of what can…
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