On Content Marketing

testimonials

5 Powerful Examples of Testimonial Advertising

By Daniel Doan / November 16, 2022 / Comments Off on 5 Powerful Examples of Testimonial Advertising

Using testimonial advertising is an excellent way to promote your business, build trust, and establish social proof among potential customers. Testimonials can help boost sales and conversions when used effectively. However, it’s important to know how to make the most of this type of advertising.  This blog post will discuss how this kind of advertising…

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a content audit spreadsheet

What is a Content Audit

By Melissa King / October 24, 2022 / Comments Off on What is a Content Audit

Lots of folks have a collection, like your grandma’s case of salt and pepper shakers or your artsy friend’s wall of paintings. They add a touch of happiness to your life. But, that collection might fade away from your attention if you don’t take stock or freshen it up now and then. Maybe you’ll dust…

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marketing metrics

Content Marketing Metrics that Matter

By Claire Beveridge / October 19, 2022 / Comments Off on Content Marketing Metrics that Matter

Making decisions based on data is something that all businesses should adhere to, and yet measuring content marketing metrics is an area where many companies fall short due to poor data setup, messy integrations, and unclear lack of ownership over who leads what metric.  Companies and agencies need to ensure there’s a streamlined and effective…

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audience research

Audience Research Tips from Content Marketing Pros

By Ryan Sargent / October 12, 2022 / Comments Off on Audience Research Tips from Content Marketing Pros

Great content marketing depends on understanding your audience. If you don’t know what they care about, what they’re trying to accomplish, or even who they are, how can you build compelling content? What’s more, marketing isn’t just a megaphone anymore. You’ll be more successful if you create content that’s hyper-focused on what your audience needs…

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a marketplace

Project Management Within a Content Marketplace

By Daniel Doan / October 3, 2022 / Comments Off on Project Management Within a Content Marketplace

If you are a content marketing manager or director, you already know a lot about project management: check-ins, detailed briefings, review processes—everything. But it’s one thing to manage projects in-house vs working with a content marketplace to get things done. Suddenly, your standard project management process just doesn’t cut it anymore. Instead of working with…

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a one person marketing team

Project Management Tips for 1-Person Marketing Teams

By Daniel Doan / September 29, 2022 / Comments Off on Project Management Tips for 1-Person Marketing Teams

The freedom of being a “one-person marketing team” is incredible. You have all the flexibility that you need to help your business find success. But what’s the downside?  You’re the only one in the driver’s seat—and it can be thrilling, exhausting, and utterly terrifying. The good news is that it doesn’t need to be (overly)…

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