The ideal length of a blog post is one that people read. That much is obvious. But let’s face it: You’re writing for your audience, but you’re hoping for search engine optimization. That’s why, when people talk about ideal content length, they’re often considering it in the context of SEO. The word count on your…
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The following is a guest post from one of our agency clients. If you need some guidance with your content strategy, reach out to RevenueZen, a Portland-based demand gen agency partnering with resilient, gritty B2B startups that want to grow in any market environment. You’ve spent weeks coordinating with the writers. The content is stellar….
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Editor’s note: This post about what blogs are used for was originally published in November 2015 but has been updated and refreshed in July 2020. While the main idea—how blogs work for business even when your readership is small—remains as true as ever, we wanted to update some of the stats and details to be…
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If a content marketer’s office were burning down and they only had time to grab one thing, it would have to be their content marketing calendar. Forget the family photos, employee of the month plaque, or the content pun coffee mug. All of those are replaceable — but content marketing calendars are forever. We kid…
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In this post, we’re going to talk about something that should be in every content marketer’s playbook: guest blogging. If you’re unfamiliar with the practice, or simply need a tune-up, this post will cover everything you need to know to get started. Let’s dive in! What is Guest Blogging? Guest blogging is simply writing and publishing…
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If you’re with an agency, you’ve no doubt heard of content marketing. Perhaps you’ve even had luck selling a content marketing strategy to clients already. When it comes to creating that content, however, how should you do it? Should you hire a copywriter? What’s the difference between a copywriter and a content writer, anyway? How…
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