On Content Marketing


How Internal and External Links Help Your Blog Strategy

By Casey Cline / August 31, 2018 / 0 Comments

Editor’s Note: This post was originally published in August 2017. While much of the information about internal and external links remain relevant, it was time to update for current best practices, as well as to reflect a few changes in the Verblio (formerly BlogMutt) platform. Even if you’re brand new to SEO-optimizing your blog posts, […]

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What is Value-Added Content in Content Marketing? 7 Examples

By Casey Cline / August 9, 2018 / 0 Comments

Editor’s Note: This post about content marketing was originally published in November 2016. While added-value content is just as important as ever, the advice and examples were due for a refresh to be current for 2018. Writing content is one thing. Writing content of true value, defined as value-added content, is quite another and is […]

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How to Write a Good Blog

By Verblio / August 3, 2018 / Comments Off on How to Write a Good Blog

Blogging can be tough. But don’t worry, we’ll explain how to write a good blog post that customers want to read. We’ve put together tips and a solid checklist of “Dos” and “Don’ts” to make your blogging life easier, your blog posts better, and your customers happier. Let’s get started. Blog Ideas and Goal Setting. […]

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The Importance of Blogging

By Casey Cline / July 25, 2018 / 0 Comments

Editor’s Note: This post was originally published in December 2015. While blogging is just as important as ever, we saw the opportunity to include even more helpful updates on the importance of blogging, and how’s it’s critical to success in your overall marketing strategy. For years, marketing experts have emphasized the importance of blogging for […]

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How to Track Blog Traffic in Google Analytics

By Paul Zalewski / July 12, 2018 / 0 Comments

Editor’s Note: this post first appeared in July of 2015. But SEO (and Google Analytics!) changes quickly, so we figured it was time for a refresh. We’ve included new information on how to track blog traffic in Google Analytics in 2018. This is the first blog post in our series on “How To Measure Blog Success”. […]

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illustration of computer monitor with icons of photos, email, and mechanical components against a blue sky

SharpSpring: Review and Integration

By Verblio / July 7, 2018 / Comments Off on SharpSpring: Review and Integration

This is the first in what will be a series of pages about providers of software that helps small businesses — and the agencies that serve them — get marketing done. If you want us to review a particular provider, please let us know which one. SharpSpring Review: Low Price Leader in a Crowded Space […]

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