On Content Marketing

measuring keyword difficulty

Keyword Difficulty: What It Is and How to Measure It Properly

By Daniel Doan / June 24, 2022 / Comments Off on Keyword Difficulty: What It Is and How to Measure It Properly

Keywords are the bread and butter of search engine optimization (SEO). Without them, it would be pretty difficult to rank in search engines. But what exactly is keyword difficulty, and how can you tell if a keyword is too difficult to rank for? In this article, we’ll explain everything you need to know about keyword…

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Writing Better Briefs (with Examples)

By Verblio / May 6, 2022 / Comments Off on Writing Better Briefs (with Examples)

Want to borrow our brief template? Make a copy, rinse, and reuse to your heart’s content. Curious what the biggest challenge is for Verblio writers? Contrary to what you may think, it isn’t brushing up on their industrial manufacturing knowledge enough to write a compelling case for the merits of 3D printing versus CNC machining,…

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Business Blogging 101: The What, Why, & How

By Daniel Doan / May 4, 2022 / 0 Comments

Verblio is your ticket to simplified content creation, but you still have a part to play. After all, you need to make smart first decisions as a customer on the Verblio platform to set yourself up for success.  The good news is we’re breaking it all down here so you can plan how many pieces…

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Anatomy of A Content Refresh Feature Image

Anatomy of a Content Refresh

By Ryan Sargent / April 15, 2022 / Comments Off on Anatomy of a Content Refresh

Breaking down the purpose, strategy, and execution behind a content refresh Performing a content refresh is a critical pillar of any sound content strategy. It maximizes the return on the investment you already make in content creation by extending the performance and lifespan of your existing content and seizing opportunities that may have been missed…

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How to Create Controversial Writing

By Verblio / March 29, 2022 / 2 Comments

Though common sense may tell you that publishing controversial content on your website or blog may be something to avoid, the truth is that controversial writing sells. Everyone loves a good debate — in fact, we thrive on it. (I mean, look at the insane firestorm that surrounded that stupid dress.) Tactfully inserting yourself into a…

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How to Outsource Content Writing (And Why You Should Do It)

By Paul Zalewski / March 29, 2022 / 3 Comments

Content creation is hard. According to Angela DeFranco of HubSpot: “Content creation is the hardest part of inbound marketing”. (Side note, we interviewed Angela, at the time a product manager at HubSpot working on content writing products, on topic cluster methodology. More on that here.) Because it’s hard, and because it doesn’t feel like the…

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