On Content Marketing

A no-muss, no-fuss beginner’s guide to building a website

By Daniel Doan / January 13, 2023 / Comments Off on A no-muss, no-fuss beginner’s guide to building a website

Content creation is tricky, and before you can even get to step one, there’s step zero: building a website. Your website will house your content. So before even worrying about content, you should first think about its home, or you’ll be putting the cart before the horse. Only once you have things like a layout…

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letters showing a SaaS acronym

SaaS Acronyms Defined and Explained

By Daniel Doan / January 12, 2023 / Comments Off on SaaS Acronyms Defined and Explained

It’s time to master the art of SaaS acronyms. If you’re sick of feeling behind the curve in the ever-changing field of software and tech, it’s time to take this masterclass right to the top. Read on to learn more about how you can add more SaaS to your vocabulary without going (slowly) insane.  What…

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How to Lead a Content Team According to Marketing Agency Experts

By Ryan Sargent / December 16, 2022 / Comments Off on How to Lead a Content Team According to Marketing Agency Experts

Want a foolproof plan for mastering a difficult job? Borrow from the greats. Musicians do it all the time. Beethoven took composition lessons with Haydn, Warren G sampled Michael McDonald, and Vanilla Ice ripped off Queen. Ok, so don’t plagiarize (looking at you, Robin Thicke). But you can learn a lot by watching what other…

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testimonials

5 Powerful Examples of Testimonial Advertising

By Daniel Doan / November 16, 2022 / Comments Off on 5 Powerful Examples of Testimonial Advertising

Using testimonial advertising is an excellent way to promote your business, build trust, and establish social proof among potential customers. Testimonials can help boost sales and conversions when used effectively. However, it’s important to know how to make the most of this type of advertising.  This blog post will discuss how this kind of advertising…

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a content audit spreadsheet

What is a Content Audit

By Melissa King / October 24, 2022 / Comments Off on What is a Content Audit

Lots of folks have a collection, like your grandma’s case of salt and pepper shakers or your artsy friend’s wall of paintings. They add a touch of happiness to your life. But, that collection might fade away from your attention if you don’t take stock or freshen it up now and then. Maybe you’ll dust…

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marketing metrics

Content Marketing Metrics that Matter

By Claire Beveridge / October 19, 2022 / Comments Off on Content Marketing Metrics that Matter

Making decisions based on data is something that all businesses should adhere to, and yet measuring content marketing metrics is an area where many companies fall short due to poor data setup, messy integrations, and unclear lack of ownership over who leads what metric.  Companies and agencies need to ensure there’s a streamlined and effective…

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