In May of 2024, we surveyed 125 marketers about the current state of content marketing. We wanted to know what the industry looks like right now, what’s working, what isn’t, and how marketers feel about all of it. This report shows what we found. We talked with a mix of agency marketers, in-house marketers, and…
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Hosting Content Bounce House means I get the inside scoop on the content marketing industry straight from the mouths of other people living this job every day. And these days (cue: recession, tech lay-offs, the impending doom of those recession-induced tech lay-offs as described in myriad LinkedIn posts), having a little extra career advice in…
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AI content isn’t the future, it’s already here. You may be drowning in “expert takes” from SMEs obviously built in ChatGPT, freelancers thinking they’ll sneak something by your AI detection system, or cold emails from one of the thousands of new AI tools being marketed to content folks today. Your LinkedIn feed is definitely AI…
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When it comes to building a brand, no one knows better than marketers. But what about personal brand? How you present yourself online is becoming increasingly important. Meet our panel of experts: Building your personal brand is quickly becoming a marketing prerequisite Your personal brand is a serious marketing tool—for you and your future company….
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Marketers are like sponges — we absorb information. And one of the best places to get that information is podcasts. There are so many podcasts that offer unique perspectives, marketing insights, and killer info that it can be hard to keep track. Here are our favorite podcasts to add to your queue ASAP. Content Logistics…
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Content creation is tricky, and before you can even get to step one, there’s step zero: building a website. Your website will house your content. So before even worrying about content, you should first think about its home, or you’ll be putting the cart before the horse. Only once you have things like a layout…
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