Casey Cline

I’m a full-time freelance writer and editor who enjoys wordsmithing almost as much as I enjoy making my clients super happy. When I’m not writing and editing, I enjoy being outdoors (just not skiing or snowboarding- please don’t revoke my Colorado residency), spending time with my adorable little mutt Miles, reading books by long-dead Russians, eating too many tacos, and giving myself nightmares by reading about (and trying to solve) unsolved murders right before bed.
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9 Best Blog Topic Sources for Marketing a Senior Care Business

By Casey Cline / June 14, 2017 / 0 Comments

Why Does Blogging for the Senior Care Industry Matter? Blogging is a seriously underutilized marketing tool in the senior care industry. The truth is that seniors are increasingly web-savvy, and in many cases, it is their even-more-web-inclined adult children who search for information on senior living facilities. By creating an elder care blog and keeping…

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How To Come Up With Business Blog Topics To Actually Accomplish Marketing Goals

By Casey Cline / June 7, 2017 / 0 Comments

There is so much to keep track of when blogging for your small business (or for your clients if you’re an agency) that it’s easy to lose sight of the big picture. While you’re setting up an editorial calendar, performing keyword research, and posting engaging and useful content, don’t overlook perhaps the most important task…

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Do You Write the Way You Speak? Here’s Why Most Good Writers Don’t

By Casey Cline / May 17, 2017 / 6 Comments

Have you noticed that the way you write doesn’t match the way you speak? If you feel like your writing is more formal than your everyday speech, then you’re probably correct. Speaking tends to be more casual than writing, in part because we don’t have as much time to prepare, craft, and revise our spoken communication. When you…

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Flesch Reading Ease: Understanding It, Calculating It, Improving It

By Casey Cline / May 9, 2017 / 4 Comments

Online content, and the algorithms used to evaluate it, are always changing. Staying at the top of search engine rankings requires adherence to a variety of written and unwritten rules. You need to include relevant keywords without using them too many times, make sure your article or post offers unique insights, and focus on content…

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10 Effective Accounting Blog Topics

By Casey Cline / May 2, 2017 / 0 Comments

Editor’s Note: this post first appeared in June of 2015. But content marketing changes fast, so we figured it was time for a refresh on this one. We’ve included new tips and details to make sure your accounting blog strategy is on the mark in 2018. Need quick tips and have no time to read through…

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The 10 Must-Have Small Business Blog Topics

By Casey Cline / April 19, 2017 / 1 Comment

You’ve realized that setting up a blog for your small business is a powerful aspect of any marketing strategy, helping to generate leads and more clearly define your brand. Now comes the part that many new business blogs find a little tricky: coming up with enough small business blog topics to begin generating regular content. Luckily,…

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