Casey Cline

Steer Clear Of These 4 Top Blogging Mistakes & Seize On ROI

By Casey Cline / August 30, 2017 / 0 Comments

You know that blogging is an important aspect of your overall marketing strategy. After all, blogging is a great way to create a distinctive voice for your brand, build and engage with an audience, and expand your reach and brand recognition.

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9 Best Blog Topic Sources for Marketing a Senior Care Business

By Casey Cline / June 14, 2017 / 0 Comments

Why Does Blogging for the Senior Care Industry Matter? Blogging is a seriously underutilized marketing tool in the senior care industry. The truth is that seniors are increasingly web-savvy, and in many cases, it is their even-more-web-inclined adult children who search for information on senior living facilities. By creating an elder care blog and keeping […]

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How To Come Up With Business Blog Topics To Actually Accomplish Marketing Goals

By Casey Cline / June 7, 2017 / 0 Comments

There is so much to keep track of when blogging for your small business (or for your clients if you’re an agency) that it’s easy to lose sight of the big picture. While you’re setting up an editorial calendar, performing keyword research, and posting engaging and useful content, don’t overlook perhaps the most important task […]

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Do You Write the Way You Speak? Here’s Why Most Good Writers Don’t

By Casey Cline / May 17, 2017 / 0 Comments

Editor’s Note: this post first appeared in January of 2016. We figured it was time for an update. We’ve included new tips and details to make sure your blogging and writing strategy is as effective as it can be in 2018. Learn more about why you should not write the way you speak. Need quick […]

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Flesch Reading Ease: Understanding It, Calculating It, Improving It

By Casey Cline / May 9, 2017 / 3 Comments

Editor’s Note: this post first appeared in March of 2016. But the world of SEO and content marketing changes fast, so we figured it was time for an update. We’ve included new tips and details to make sure your Flesch Reading Ease strategy is on the mark in 2018. Before we get started, we start […]

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10 Effective Accounting Blog Topics

By Casey Cline / May 2, 2017 / 0 Comments

Editor’s Note: this post first appeared in June of 2015. But content marketing changes fast, so we figured it was time for a refresh on this one. We’ve included new tips and details to make sure your accounting blog strategy is on the mark in 2018. Need quick tips and have no time to read through […]

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