Casey Cline

I’m a full-time freelance writer and editor who enjoys wordsmithing almost as much as I enjoy making my clients super happy. When I’m not writing and editing, I enjoy being outdoors (just not skiing or snowboarding- please don’t revoke my Colorado residency), spending time with my adorable little mutt Miles, reading books by long-dead Russians, eating too many tacos, and giving myself nightmares by reading about (and trying to solve) unsolved murders right before bed.


9 Best Blog Topic Sources for Marketing a Senior Care Business

By Casey Cline / June 14, 2017

Why Does Blogging for the Senior Care Industry Matter? Blogging is a seriously underutilized marketing tool in the senior care industry. The truth is that seniors are increasingly web-savvy, and…

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How To Come Up With Business Blog Topics To Actually Accomplish Marketing Goals

By Casey Cline / June 7, 2017

There is so much to keep track of when blogging for your small business (or for your clients if you’re an agency) that it’s easy to lose sight of the…

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Silhouette cutouts of two people talking with colorful letters jumbled between them

Do You Write the Way You Speak? Here’s Why Most Good Writers Don’t

By Casey Cline / May 17, 2017

Have you noticed that the way you write doesn’t match the way you speak? If you feel like your writing is more formal than your everyday speech, then you’re probably correct. Speaking tends…

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Flesch Reading Ease: Understanding It, Calculating It, Improving It

By Casey Cline / May 9, 2017

Online content, and the algorithms used to evaluate it, are always changing. Staying at the top of search engine rankings requires adherence to a variety of written and unwritten rules….

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10 Effective Accounting Blog Topics

By Casey Cline / May 2, 2017

As an accountant, you know you have an important job, but it can be tricky to convey this to prospective customers. How do you convince a business you are able to…

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The 10 Must-Have Small Business Blog Topics

By Casey Cline / April 19, 2017

You’ve realized that setting up a blog for your small business is a powerful aspect of any marketing strategy, helping to generate leads and more clearly define your brand. Now…

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