Casey Cline

I’m a full-time freelance writer and editor who enjoys wordsmithing almost as much as I enjoy making my clients super happy. When I’m not writing and editing, I enjoy being outdoors (just not skiing or snowboarding- please don’t revoke my Colorado residency), spending time with my adorable little mutt Miles, reading books by long-dead Russians, eating too many tacos, and giving myself nightmares by reading about (and trying to solve) unsolved murders right before bed.

What is Value-Added Content in Content Marketing? 7 Examples

By Casey Cline / March 29, 2022 / 10 Comments

Creating content is hard. That’s why most marketers outsource content creation, through agencies, freelancers, content creation platforms, or some combination of all of those. Creating content that truly delivers value to readers—value-added content—is even harder. Yet, in 2022, the ability to create value-added content is what distinguishes content marketing leaders from laggards, in a crowded…

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The Importance of Blogging

By Casey Cline / May 25, 2018 / 6 Comments

For years, marketing experts have emphasized the importance of blogging for digital success. But it’s 2018 now. Why is blogging important still and how should agencies and businesses make the most of their blogging resources? Why Blogging is Important (Yes, Still) At a time when many brands are pivoting toward more video and social media…

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3 Tips for Creating a Rockstar Writing Team

By Casey Cline / March 15, 2018 / 0 Comments

“Content writing isn’t just something that I do on the side. It is a core component of what I preach and practice every day of my life. Content is that important.” – Neil Patel There is no denying the importance of high-quality content and what it can do for a brand. In fact, a small…

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Illustration of a laptop with a magnifying glass and various SEO terms in the background

Jump In On Blog SEO Keyword Research With Moz’s Free Tool

By Casey Cline / October 5, 2017 / 0 Comments

Here at Verblio (formerly BlogMutt), a lot of our clients know that SEO should be an important part of their blogging strategy, but many aren’t quite sure where to start.

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Keeping Your Blog Posts Fresh

By Casey Cline / September 20, 2017 / 0 Comments

This post was originally published in March, 2015, but we decided it was due for an update with fresh new material, recent BlogMutt features that make finding creative topics easier than ever, and up-to-date best practices. See, we take our own advice and keep things as fresh as possible. How Getting Fresh Blog Posts From…

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Steer Clear Of These 4 Top Blogging Mistakes & Seize On ROI

By Casey Cline / August 30, 2017 / 0 Comments

You know that blogging is an important aspect of your overall marketing strategy. After all, blogging is a great way to create a distinctive voice for your brand, build and engage with an audience, and expand your reach and brand recognition.

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