Claire Beveridge

Claire Beveridge is a content marketing consultant who works with innovative B2B and B2C companies to help them achieve their growth goals. She's passionate about crafting creative copy that converts, owning the SERP with long-form content, and creating killer content strategies.
marketing metrics

Content Marketing Metrics that Matter

By Claire Beveridge / October 19, 2022 / Comments Off on Content Marketing Metrics that Matter

Making decisions based on data is something that all businesses should adhere to, and yet measuring content marketing metrics is an area where many companies fall short due to poor data setup, messy integrations, and unclear lack of ownership over who leads what metric.  Companies and agencies need to ensure there’s a streamlined and effective…

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Which Content Optimization Tool is Right for your Agency?

By Claire Beveridge / February 23, 2022 / Comments Off on Which Content Optimization Tool is Right for your Agency?

Content optimization is the process of refining and tweaking your content to match a user’s search intent, rank in search engine results pages (SERP), and improve the quality and readability of your asset. Sounds tricky, right?  As an agency, maybe you’re optimizing content in-house, or perhaps you’re outsourcing projects to an SEO professional. Either way,…

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