Claire Beveridge
Claire Beveridge is a content marketing consultant who works with innovative B2B and B2C companies to help them achieve their growth goals. She's passionate about crafting creative copy that converts, owning the SERP with long-form content, and creating killer content strategies.
Making decisions based on data is something that all businesses should adhere to, and yet measuring content marketing metrics is an area where many companies fall short due to poor…
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Content optimization is the process of refining and tweaking your content to match a user’s search intent, rank in search engine results pages (SERP), and improve the quality and readability…
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