Matthew Allard

Sales at Verblio is a wonderful thing for the simple fact that our content service removes the headaches of managing writers, deadlines, writer's block, and even editing from our customers. When I'm not teaching business owners and marketers how to get the content they need from Verblio, I'm probably running trails in the Front Range, snowboarding or backpacking with my wife.
typewriter

How Do I Get People to Read My Blog? Create Scannable Content

By Matthew Allard / January 18, 2017 / 0 Comments

You work hard to create timely, well-researched content for your blog. You may even promote your post on social media. Despite all this, you aren’t getting the readership you want. What’s the problem? It could be one simple reason: your blog isn’t appealing to readers visually. Believe it or not, how your text looks is just…

Read More
man-sitting-on-edge-of-wall-on-phone

Outstanding Customer-Centric Sales Begin with Content

By Matthew Allard / December 27, 2016 / 0 Comments

The worst things you can do to your customers is to ignore them, make them wait, make them answer their own questions or force them through silly processes that don’t help them solve their problems and make their lives better. Take a moment, here at the end of 2016, and ask yourself, ‘am I customer-centric’? How did you…

Read More
letters-from-magazine-spelling-hashtag-pinned-on-corkboard

Wait, Do Hashtags Work Anymore?

By Matthew Allard / December 7, 2016 / 0 Comments
Read More

6 Best Types of Content to Drive Insane Traffic

By Matthew Allard / October 5, 2016 / 0 Comments

Are you looking for creative ways to improve your content to drive traffic to your blog? Perhaps you’ve run out of ideas and are seeking new, improved ways to engage your audience and increase readership. Is anyone swarming for your blog like ducklings? The beauty about marketing is that there are several tactics and techniques you can…

Read More

3 Sources Of Pain That Can Help Agencies Sell Blog Content

By Matthew Allard / September 26, 2016 / 0 Comments

Hey there Mr. Marketer or Ms. Creative Director. If you are in the position, like me, of selling blogging services to small and medium businesses, then I hope you find the ideas in this post help you to sell blog content. I think about this stuff every day.

Read More
three-numbered-award-blocks

4 Steps To Increase Google Ranking

By Matthew Allard / August 24, 2016 / 0 Comments

Last week you may have read our case study on our own blogging methodology to increase Google ranking for a specific long tail keyword; ‘outsourced blog writing’. Now, let’s walk through how you can put the same ideas into action with your own blog or your client’s blog to improve rankings.

Read More
a