Pat Armitage

4 Steps to Get Business Results If You Give a Dude a Kale Chip

By Pat Armitage / February 26, 2015

What does the word “strategy” mean anymore? It’s a word that’s been bandied about so much that people’s eyes glaze over when you say it. Strategy is a great crutch…

Why Your Blog Is Not Adding Business Value, and 1750 BC Problems

By Pat Armitage / February 25, 2015

Successful businesses do two things well: sales and service. Today’s #MuttLine tackles both of these.

Blog Quality vs. Blog Length: What’s Best?

By Pat Armitage / February 24, 2015

The standard wisdom used to be that to grab someone’s attention, you just had to follow these two rule Rule #1: Be brief. Rule #2: Show, don’t tell. But have…

12 Actionable Content Marketing Tips And You Won’t Believe What Happens Next!

By Pat Armitage / February 24, 2015

Sometimes the #MuttLine finds two articles, that when fused together, create the most link-baity of blog posts ever. And although this MuttLine may READ like clickbait, there’s a ton of…

4 Tips to Make Content Marketing Part of the Flight Paths of Birds

By Pat Armitage / February 23, 2015

Getting after it on this Monday’s #MuttLine. If you look REALLY HARD, you’ll see a theme here. The journey of a customer and a bird, both important in the #MuttLine.

5 Things I Learned About Writing Headlines From This Year’s Oscar Nominees

By Pat Armitage / February 20, 2015

It’s an Oscars-themed #MuttLine today. Ever since Ellen broke Twitter with her selfie, it’s an open secret that there’s no better way to watch the painfully long Oscars broadcast with…