Pat Armitage

How to Build a Content Team for Your Marketing Agency That Kills It

By Pat Armitage / October 20, 2016 / 0 Comments

There’s no magic content wand to wave for growing your content offering. In fact, most agencies bake a little “content development” into every RFP without much of an idea about how best to execute. And for many agencies, the old way of soliciting content from clients worked. Put it in the RFP, client says, “Hmm!…

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The Only To-Do List You Need To Be Productive

By Pat Armitage / October 12, 2016 / 0 Comments

It’s called the “Ivy Lee Method” and it’s a super old productivity hack that’s been getting a lot of attention lately. In fact, we’ve started using this method for our daily project status meetings.

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11 Ways to Improve an Advertising Agency Blog That Sucks

By Pat Armitage / July 22, 2016 / 0 Comments

Fact: It takes a lot to make an agency blog not suck. And in the face of this suckitude, agencies encourage their clients to blog,¬†create website content, get into content marketing, do social…And yet, so few agencies effectively practice what they preach. Why is that? We work with agencies all the time. Not only for…

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6 Reasons Why Blogs Are An Ideal New Business Tactic For Agencies

By Pat Armitage / July 6, 2016 / 0 Comments

New business isn’t a formal department in a lot of small to mid-sized agencies. For most agencies, the best new business starts in finding opportunities with current clients. But pitching new business to current clients can be a bit awkward and is often overlooked because of more pressing projects.

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Follow BlogMutt On Snapchat: Here’s Why

By Pat Armitage / June 27, 2016 / 0 Comments

Welp, we’ve done it. We’re dipping our toe in the tumultuous, awkward waters of Snapchat. It came up during our monthly blog meeting and we all got really excited to take it for a spin.

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The Zen of Social Media: Facebook

By Pat Armitage / June 24, 2016 / 0 Comments

As I’ve slowly adopted and added Snapchat into my daily social media repertoire, I’m finding that it’s harder and harder to manage all my networks: Snapchat, Facebook, Instagram, and Twitter (as well as chat services like WhatsApp) without losing my mind.

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