Ryan Sargent

Ryan leads the content team at Verblio, where he combines his creative roots as a musician with large quantities of marketing nerdery. When he's not pondering Verblio's content strategy, you can find him playing jazz and funk trombone throughout Colorado.

How Content Team Leaders Write Briefs

By Ryan Sargent / September 15, 2022

When I was a kid my mom always said “If you put garbage in, you’ll get garbage out.” My mom was on to something.  She was referring to watching reality…

Anatomy of a Content Refresh

By Ryan Sargent / April 15, 2022

Breaking down the purpose, strategy, and execution behind a content refresh Performing a content refresh is a critical pillar of any sound content strategy. It maximizes the return on the…