Ryan Sargent

Ryan leads the content team at Verblio, where he combines his creative roots as a musician with large quantities of marketing nerdery. When he's not pondering Verblio's content strategy, you can find him playing jazz and funk trombone throughout Colorado.

How to Lead a Content Team According to Marketing Agency Experts

By Ryan Sargent / December 16, 2022 / Comments Off on How to Lead a Content Team According to Marketing Agency Experts

Want a foolproof plan for mastering a difficult job? Borrow from the greats. Musicians do it all the time. Beethoven took composition lessons with Haydn, Warren G sampled Michael McDonald, and Vanilla Ice ripped off Queen. Ok, so don’t plagiarize (looking at you, Robin Thicke). But you can learn a lot by watching what other…

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audience research

Audience Research Tips from Content Marketing Pros

By Ryan Sargent / October 12, 2022 / Comments Off on Audience Research Tips from Content Marketing Pros

Great content marketing depends on understanding your audience. If you don’t know what they care about, what they’re trying to accomplish, or even who they are, how can you build compelling content? What’s more, marketing isn’t just a megaphone anymore. You’ll be more successful if you create content that’s hyper-focused on what your audience needs…

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a content brief

How Content Team Leaders Write Briefs

By Ryan Sargent / September 15, 2022 / Comments Off on How Content Team Leaders Write Briefs

When I was a kid my mom always said “If you put garbage in, you’ll get garbage out.” My mom was on to something.  She was referring to watching reality TV and eating junk food, but her wisdom also applies to content marketing. I may still watch reality TV, but I know if you put…

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Anatomy of A Content Refresh Feature Image

Anatomy of a Content Refresh

By Ryan Sargent / April 15, 2022 / Comments Off on Anatomy of a Content Refresh

Breaking down the purpose, strategy, and execution behind a content refresh Performing a content refresh is a critical pillar of any sound content strategy. It maximizes the return on the investment you already make in content creation by extending the performance and lifespan of your existing content and seizing opportunities that may have been missed…

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