Ryan Sargent
Want a foolproof plan for mastering a difficult job? Borrow from the greats. Musicians do it all the time. Beethoven took composition lessons with Haydn, Warren G sampled Michael McDonald, and Vanilla Ice ripped off Queen. Ok, so don’t plagiarize (looking at you, Robin Thicke). But you can learn a lot by watching what other…
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Great content marketing depends on understanding your audience. If you don’t know what they care about, what they’re trying to accomplish, or even who they are, how can you build compelling content? What’s more, marketing isn’t just a megaphone anymore. You’ll be more successful if you create content that’s hyper-focused on what your audience needs…
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When I was a kid my mom always said “If you put garbage in, you’ll get garbage out.” My mom was on to something. She was referring to watching reality TV and eating junk food, but her wisdom also applies to content marketing. I may still watch reality TV, but I know if you put…
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Breaking down the purpose, strategy, and execution behind a content refresh Performing a content refresh is a critical pillar of any sound content strategy. It maximizes the return on the investment you already make in content creation by extending the performance and lifespan of your existing content and seizing opportunities that may have been missed…
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