Saphia Lanier

Saphia is a writer who enjoys breaking down digital marketing strategies and B2B SaaS technologies. Then crafting her findings into in-depth posts for readers to digest (without the heartburn and headaches). Her goal: construct content that leaves readers inspired to take action.

How to Use Google Trends for Content Marketing in 2022

By Saphia Lanier / March 24, 2022 / Comments Off on How to Use Google Trends for Content Marketing in 2022

Finding new topics ideas. Writing captivating blog posts. Ranking content on page one. You know, the everyday issues of content strategists, writers, and SEO-heads. The same problems that make us spend thousands per year on tools. But what if there was a way to overcome some of these problems for free? Read the title? Then you guessed…

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Does a Startup Need a Blog in 2022?

By Saphia Lanier / February 17, 2022 / Comments Off on Does a Startup Need a Blog in 2022?

To pay or not to pay? It’s the question every startup asks when it’s time to market itself. Paid traffic is a solution many use to gain visibility and generate sales instantaneously. Sure, it can produce fast results. But it also burns through your money just as quickly. Not a good start to a (hopefully)…

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