Steve Pockross

Living-Room Fiddle Concerts & Modern-Day Marketing

By Steve Pockross / June 28, 2017 / 0 Comments

Last month, Katie Glassman and Snapshot took time out of their busy schedule to play in my living room. We moved the furniture out, moved in as many folding chairs as possible, and somehow moved a piano across the house. (I’ll never understand exactly how that happened).

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Why I’d Rather Be Peet’s Coffee Than Starbucks

By Steve Pockross / May 24, 2017 / 0 Comments

My college roommate was obsessed with Peet’s coffee. It was 1990 and his parents would mail him coffee from Berkeley to our university in Connecticut every two weeks. This was before the coffee renaissance in the U.S., and I thought this was just another one of his quirks – like listening to the same five […]

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Storytelling Through Crowds

By Steve Pockross / February 28, 2017 / 0 Comments

The Case for Crowdsourced Business Writing Every business needs to tell its story. And the rise of content marketing has heightened the importance of sharing that story. Your customers receive a cacophony of messages from different companies every day. They want to learn from you on their terms, on the topics that appeal to them […]

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Here Goes Nothing: My First Post As BlogMutt CEO

By Steve Pockross / November 2, 2016 / 0 Comments

My mother is a writer. My wife is a writer. My brother is a writer. I’ve just joined a company founded by a writer. On the staff in the office of BlogMutt there are a ridiculous number of people with journalism or English degrees, or advanced degrees in ancient languages.

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