Steve Pockross

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As CEO, Steve brings more than 20 years of startup, nonprofit, and Fortune 500 experience to not only running the business of Verblio, but also setting the culture, vision, and purpose of the team. Outside the office, Steve enjoys ultimate frisbee, telemark skiing, hosting jazz concerts, and spending time with his two boys.

What I Learned From My First Rock Band (and How it Made Me a Better Startup CEO)

By Steve Pockross / January 19, 2023 / Comments Off on What I Learned From My First Rock Band (and How it Made Me a Better Startup CEO)

While being a CEO is cool and all, my ideal job has always been to be a Brazilian rockstar. Sadly, I’ve always had two things going against me: 1. I’m not Brazilian (though I’ve tried very hard on this) and 2. My resume included no rock star experience. That is, until the pandemic, when I…

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9 Things That Surprised Me as a First-Time CEO

By Steve Pockross / November 5, 2021 / Comments Off on 9 Things That Surprised Me as a First-Time CEO

Last month, I celebrated my five-year anniversary as CEO of Verblio. As my first time in the CEO role, it’s been an incredible journey so far, but there have been more than a few unexpected surprises. In no particular order, here are nine things that caught me off-guard about becoming a first-time CEO: 1. Approving…

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Create Consistent Thought Leadership AND Run a Company Without Breaking the Space-Time Continuum: Part 3 of 3

By Steve Pockross / November 9, 2020 / Comments Off on Create Consistent Thought Leadership AND Run a Company Without Breaking the Space-Time Continuum: Part 3 of 3

In Parts One and Two of this series, I talked about the tricks I use to get my own thought leadership out in the world. (Like enlisting a writer and repurposing my podcasts and interviews.) I’m far from the only person at my company with valuable insight to share, though, and, if you’re only tapping…

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Create Consistent Thought Leadership AND Run a Company Without Breaking the Space-Time Continuum: Part 2 of 3

By Steve Pockross / October 30, 2020 / Comments Off on Create Consistent Thought Leadership AND Run a Company Without Breaking the Space-Time Continuum: Part 2 of 3

I’m back with the second way I keep my thought leadership running strong as a time-crunched CEO. This is probably one of the most frequently asked questions I get from other executives, and it felt like it was time to go deep on how we can all get this done. If you haven’t checked out…

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You Bought a MarTech Company… So, Now What?

By Steve Pockross / September 25, 2020 / Comments Off on You Bought a MarTech Company… So, Now What?

Episode Summary In the second part of their conversation, Steve and Ben talk about what it was like for Verblio to acquire the AI-driven video platform Automagical. They cover the M&A process, the unexpected challenges, and how the move led Verblio to double down on its role as a written-content-first platform. (And don’t miss the…

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Leveraging Freelancers to Ride the Content Creation Wave

By Steve Pockross / September 22, 2020 / Comments Off on Leveraging Freelancers to Ride the Content Creation Wave

Episode Summary On the MarTech Podcast with host Ben Shapiro, Steve breaks down the different types of content, the different types of content providers, and how scaling content through outsourcing can give brands serious weight in the marketplace. Steve and Ben also talk about the content strategies they’re seeing in the industry today, and what…

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