Steve Pockross

As CEO, Steve brings more than 20 years of startup, nonprofit, and Fortune 500 experience to not only running the business of Verblio, but also setting the culture, vision, and purpose of the team. Outside the office, Steve enjoys ultimate frisbee, telemark skiing, hosting jazz concerts, and spending time with his two boys.

What I Learned From My First Rock Band (and How it Made Me a Better Startup CEO)

By Steve Pockross / January 19, 2023

While being a CEO is cool and all, my ideal job has always been to be a Brazilian rockstar. Sadly, I’ve always had two things going against me: 1. I’m…

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9 Things That Surprised Me as a First-Time CEO

By Steve Pockross / November 5, 2021

Last month, I celebrated my five-year anniversary as CEO of Verblio. As my first time in the CEO role, it’s been an incredible journey so far, but there have been…

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Create Consistent Thought Leadership AND Run a Company Without Breaking the Space-Time Continuum: Part 3 of 3

By Steve Pockross / November 9, 2020

In Parts One and Two of this series, I talked about the tricks I use to get my own thought leadership out in the world. (Like enlisting a writer and…

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Create Consistent Thought Leadership AND Run a Company Without Breaking the Space-Time Continuum: Part 2 of 3

By Steve Pockross / October 30, 2020

I’m back with the second way I keep my thought leadership running strong as a time-crunched CEO. This is probably one of the most frequently asked questions I get from…

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You Bought a MarTech Company… So, Now What?

By Steve Pockross / September 25, 2020

Episode Summary In the second part of their conversation, Steve and Ben talk about what it was like for Verblio to acquire the AI-driven video platform Automagical. They cover the…

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Leveraging Freelancers to Ride the Content Creation Wave

By Steve Pockross / September 22, 2020

Episode Summary On the MarTech Podcast with host Ben Shapiro, Steve breaks down the different types of content, the different types of content providers, and how scaling content through outsourcing…

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