When it comes to direct marketing, what you put on the outside of your envelopes is just as important as the content you put inside. Take a look at a few answers to commonly asked questions about teasers. What are teasers? Teasers refer to the copy on the outside of the envelope. Their purpose is…
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There is a law in Baldwin Park, California, that states, “Nobody is allowed to ride a bicycle in a swimming pool”. Sure, most people wouldn’t think of riding a bicycle in a swimming pool, even if it weren’t prohibited. After all, if they need exercise, they’d probably be better off cycling down the street. But…
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