We can agree that content marketing is perhaps the most powerful strategy to building an authoritative and credible presence online. Content marketing is a practice supported by many businesses and marketers. However, while some may think it’s a simple task, the truth is that it takes time and research to build your brand. If you…
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Artificial intelligence (AI) and its impact on various industries has been a hot topic as of late. Depending on who you are, what your job description is, and other factors, you are very likely to have strong opinions one way or the other about what AI means for the future. Today, we will examine what…
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What is the difference between advertising and marketing and how do they work together? This sample post breaks it down.
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Looking for content that will showcase your expertise in digital marketing for lawyers? Here is a 1570-word sample post aimed at growing law firms.
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Ahh yes, the relationship between client and marketing agency. It’s a tender thing. It can be great, doomed from the start, or degrade over time. If you have not done your due diligence in the search or asked the right questions, you’ll probably find some red flags that make you question how the relationship is going….
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The State of Current Marketing Operations Currently, 89 percent of our population is online, 87 percent of Western Europe follows, and the global average is at 51 percent. The fact is that everything is becoming digitalized. In the same way and for the same reason that mega-institutes like AT&T have to keep up with trends…
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