A 2008 study done by JupiterResearch of 2,000 online consumers found that frequent blog readers trusted “relevant blog content for purchase decisions more than content from social networking sites.” They also list niche focus and topical expertise in blog posts as factors that influence purchasing decisions:1 In the digital world we live in today, there…
What’s keeping Business-to-Business (B2B) marketers up at night?
Content marketing is all about finding something important to tell your audience that will pique their curiosity and motivate them to participate in a conversation. By engaging them on a more personal level, the idea is that they will be more inclined to stick around to learn more. Think about content marketing as the alternative…
Oftentimes, when trying to envision the audience for a blog, the first thing that comes to mind for many small business owners is an amorphous blob of a creature with an undefined set of interests, desires and needs. Or, even worse, there is no image of an audience at all.
Any day now, the famous visitors to the San Luis Valley should begin arriving. The valley is their resting place as they complete their northern migration each spring. Here, in the “Valley of the Cranes”, the birds can find food and rest and recharge for the second half of their trip home. Birdwatchers and naturalists…