On Content Marketing

4 Steps to Get Business Results If You Give a Dude a Kale Chip

By Pat Armitage / February 26, 2015 / 0 Comments

What does the word “strategy” mean anymore? It’s a word that’s been bandied about so much that people’s eyes glaze over when you say it. Strategy is a great crutch word for marketing gurus or agencies when they want to sound, well, strategic.

Why Your Blog Is Not Adding Business Value, and 1750 BC Problems

By Pat Armitage / February 25, 2015 / 0 Comments

Successful businesses do two things well: sales and service. Today’s #MuttLine tackles both of these.

Blog Quality vs. Blog Length: What’s Best?

By Pat Armitage / February 24, 2015 / 0 Comments

The standard wisdom used to be that to grab someone’s attention, you just had to follow these two rule Rule #1: Be brief. Rule #2: Show, don’t tell. But have the rules changed?

12 Actionable Content Marketing Tips And You Won’t Believe What Happens Next!

By Pat Armitage / February 24, 2015 / 0 Comments

Sometimes the #MuttLine finds two articles, that when fused together, create the most link-baity of blog posts ever. And although this MuttLine may READ like clickbait, there’s a ton of great meat left on this bone.

Four Tips to Get the Most of Your Small Business Writing Service

By Verblio / February 24, 2015 / 0 Comments

The importance of having a blog or website to attract and retain customers for businesses of every shape and size is not a secret. Over the past few years, the use of small business writing services has grown in popularity thanks to the financial freedom companies enjoy by outsourcing content creation. Instead of having to…

4 Tips to Make Content Marketing Part of the Flight Paths of Birds

By Pat Armitage / February 23, 2015 / 0 Comments

Getting after it on this Monday’s #MuttLine. If you look REALLY HARD, you’ll see a theme here. The journey of a customer and a bird, both important in the #MuttLine.