If you listen to the hype, blogging sounds like easy money. Just run a search for news stories and you’ll hear about hundreds of successful blogs that rake in thousands of dollars a month, or which were sold for millions when the blogger who started them decided to hand off the site to someone else.
But is blogging really a legitimate opportunity to work from home? Yes, if you know what you’re getting into ahead of time.
Starting your own blog is like starting your own business. You need to decide whether you’re going to build your own site, or if you’re going to use an established site like Blogger.com to host your blog. You need to decide what the theme of your blog is going to be (book reviews, gaming tips, car repair, etc.), and you need to find a unique voice that lets you stand out from the crowd.
You also need to figure out how you’re going to monetize your blog, which is a fancy way of saying you need to figure out how you’re going to make money off of it. Do you put ads on your blog with a program like Google AdSense, which will give you a fee every time someone clicks an ad? Do you use your blog for affiliate marketing, which is where you sell products directly through your blog and take a cut of the sales you make? There are all kinds of options, but you need to figure out which ones you want to pursue.
Another option you have available is to become a freelance blogger. Freelancers write blogs for customers (typically for businesses and corporations), and are then paid a fee for that blog entry. The fee is often based on the word count. Freelancing is easier to make money from right away, but if you write a blog entry that takes the Internet by storm then it’s the client, not you, who reaps the rewards. On the other hand you get to skip over all of the time building and establishing your own blog, standing out from the millions of other blogs out there, and you get cash in hand right away.
Can I Make a Living Blogging?
Yes, but can is the operative word. For those who run their own blogs the numbers are pretty harsh according to Life Hacker. If you’re serious about working from home as a blogger it’s a better idea to get into the game as a freelancer, sharpen your skills, and then to branch out into building up your own blog. That way you get all the benefits of a regular income from being a freelancer, but you still have the opportunity to build your own blog into another source of income as well.
If you’re interested in working from home writing blogs, check out BlogMutt’s writer opportunities.