Caroline Rideout

man-wearing-business-suit-with-superhero-costume-underneath

4 Ways Agencies Can Re-Engage Former Clients Through Content

By Caroline Rideout / June 14, 2018 / 0 Comments

As an agency, you’ve left it all out on the floor for your clients. You may have completely overhauled their website, rebranded their company, driven thousands of organic users to their site, 5x’d their ROI per click, but…you haven’t talked to them in years. And they’ve now entered your trophy catalog of very successful, but […]

Read More
vintage-italian-car-on-cobblestone-road-niche-industry

Caroline Rideout: From Poetry Major to Niche Industry Writer

By Caroline Rideout / March 29, 2018 / 0 Comments

Whether you’re vetting writers for a company blog, or you’re ready to outsource work on a major piece—such as an ebook or white paper—you’re faced with a daunting task. You’ll need to find a writer who is able to establish authority and intelligence within your niche industry, like Caroline Rideout, and you’ll also have to […]

Read More
pillars-against-a-blue-sky

What Agencies Need to Know About the Topic Cluster Methodology

By Caroline Rideout / February 1, 2018 / 0 Comments

An Interview with HubSpot’s Angela DeFranco Pillar pages, topic clusters, subtopics: If you’re a HubSpot user or follower of inbound marketing trends, there’s a good chance that you’ve come across the Topic Cluster Methodology while you’ve read about content marketing online or explored the Strategy tool on HubSpot.com. If you’re a marketing agency that uses […]

Read More
hands-typing-on-typewriter-orange-background

4 Questions You May Be Asking When Vetting A Writing Service As An Agency

By Caroline Rideout / November 29, 2017 / 0 Comments

I’m Caroline, and I’m the newest member of Verblio’s (formerly BlogMutt) marketing and sales team. Whether you’re a current Verblio client or are considering signing up, I’m looking forward to working with you. For my part, I am privileged to work at Verblio where we pool our diverse skills to focus on innovative ways to […]

Read More