Caroline Rideout

With over six years of SEO and content marketing experience, Caroline is thrilled to bring her expertise to Verblio’s diverse customer base. When she’s not in the office, you’ll find her painting outdoors, perusing her favorite volumes of poetry, and fawning over other people's dogs. Caroline is also Verblio’s elusive, enigmatic dolphin tamer, a skill she picked up from five years of living in Hawaii. Having recently moved from Hawaii to Colorado, she's also in the process of trading in my surfboards for ski boots.

4 Ways Agencies Can Re-Engage Former Clients Through Content

By Caroline Rideout / June 14, 2018 / 0 Comments

As an agency, you’ve left it all out on the floor for your clients. You may have completely overhauled their website, rebranded their company, driven thousands of organic users to their site, 5x’d their ROI per click, but…you haven’t talked to them in years. And they’ve now entered your trophy catalog of very successful, but…

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Caroline Rideout: From Poetry Major to Niche Industry Writer

By Caroline Rideout / March 29, 2018 / 0 Comments

Whether you’re vetting writers for a company blog, or you’re ready to outsource work on a major piece—such as an ebook or white paper—you’re faced with a daunting task. You’ll need to find a writer who is able to establish authority and intelligence within your niche industry, like Caroline Rideout, and you’ll also have to…

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What Agencies Need to Know About the Topic Cluster Methodology

By Caroline Rideout / February 1, 2018 / 1 Comment

An Interview with HubSpot’s Angela DeFranco Pillar pages, topic clusters, subtopics: If you’re a HubSpot user or follower of inbound marketing trends, there’s a good chance that you’ve come across the Topic Cluster Methodology while you’ve read about content marketing online or explored the Strategy tool on If you’re a marketing agency that uses…

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4 Questions You May Be Asking When Vetting A Writing Service As An Agency

By Caroline Rideout / November 29, 2017 / 0 Comments

I’m Caroline, and I’m the newest member of Verblio’s (formerly BlogMutt) marketing and sales team. Whether you’re a current Verblio client or are considering signing up, I’m looking forward to working with you. For my part, I am privileged to work at Verblio where we pool our diverse skills to focus on innovative ways to…

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