Cage Match: When Words Fail, Can Emojis Speak?

By Kali Greff / December 21, 2015 / 0 Comments

In November, Oxford Dictionaries selected their Word of the Year, based on emerging linguistic trends and words defining 2015, which — ironically enough — ended up not being a “word” at all. Beating out other prominent words (and phrases) in 2015 like refugee, ‘on fleek’, and lumbersexual, the emoji claimed the crown.

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Weekly Social Fetch: Typos, Blogging Tools, Boredom Hacks & Free Puppy Photos

By Kali Greff / December 4, 2015 / 0 Comments

  Forget bones.   We’ve fetched this week’s best from all the content we share, produce and write about across our social channels for you guys.   

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Blogging Faux Pas, As Told By Six Tasteless Halloween Costumes

By Kali Greff / October 30, 2015 / 0 Comments

Is it me, or has Halloween gone off the rails? Maybe it’s Halloween’s pagan ancestry laced with an alternative, irreverent edge that’s a cause. Maybe it’s just that we are overexposed to so many costumes via media at large and are looking for more “unique,” “creative” costume material. Maybe it’s proliferated by the seemingly shameless […]

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10 Inbound Marketing Trends You Need to Know Right Now

By Kali Greff / October 13, 2015 / 0 Comments

Inbound, outbound, all-around-bound. While this might sound like the beginnings of a slightly strange nursery rhyme, this tune is playing out in the minds of marketers every day. Brian Halligan, CEO and co-founder of HubSpot, is credited with coining the phrase “inbound marketing” to describe HubSpot’s unique approach. Since then, HubSpot has dominated the field […]

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It’s Hip to Be Square: Instagram Has Made a Mistake by Straying from 640×640

By Kali Greff / September 1, 2015 / 0 Comments

News broke last Thursday, August 27, that Instagram opened its format to include landscape- and portrait-oriented photos and videos, in addition to the original Insta tried-and-true square.  

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Personalization: Cater to the Lizard, We’ll All Be Better Off

By Kali Greff / August 4, 2015 / 0 Comments

  “Hey… you…” We’ve all been there. The fumbling trail-off “hey… you…” at a networking event. You just can’t remember that guy’s name. He looks so familiar. You might even still remember he has a dog named Mustard and lives twenty minutes from your childhood home.   The worst part is, you’re not fooling anyone. […]

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