Episode 84 of Yes, and Marketing What’s the fastest way to get a content marketer to pay attention to sales? Make him run the sales team. That’s what Animalz did with Jimmy Daly, and it was a wildly successful move. As VP of Growth and one of the first 7 employees, Jimmy helped turn Animalz…
Read MoreEpisode 83 of Yes, and Marketing Innovation doesn’t come from following best practices—especially in marketing. But we’re not the only ones who think so: Kait Creamer is an award-winning email marketer and CRM marketing manager at Framer who believes marketers should, above all, “be weird.” In this interview, Kait and Steve cover liberal arts, creativity,…
Read More🎧 Episode 81 of Yes, and Marketing Few areas of marketing are more critical to success than pricing, so it’s truly shocking how few true pricing experts exist. (And how infrequently marketers talk about it.) In this episode, Steve talks with Patrick Campbell, the CEO of Profitwell. Profitwell builds revenue automation tools, and Patrick is…
Read MoreHere’s an all-too-familiar scene: You’re a marketer. Your CEO walks into your office. “Why don’t we have more reviews, dammit?” You try to tell them it isn’t that easy, that getting reviews is really hard and they should be grateful for the three you have, but they wave you aside. “Get more reviews.” They leave,…
Read MoreSince the beginning of time (or at least the beginning of Verblio), agencies have loved our white label feature. There was one major area for improvement, though, and last month, our product team made it happen. Tell ’em, Char: White Label, What? Hold up. Rewind. If you’re not already familiar with Verblio’s white label feature,…
Read MoreVerblio’s podcast has a new look, name, and mascot. Please welcome… (underwater drumroll in space): Rebranding is Demanding While “The Verblio Show” was a great name for getting the podcast off the ground (and a full year of episodes!) we decided it was time for a name that tells people a *little* more about what…
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