Megan Skalbeck

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Megan traffics in words. Whether that’s spinning up a story on the blog or paring down a conversation on the podcast, it’s all elementary math in the end: She adds, subtracts, multiplies for effect, and divides for readability. When she’s not helping words live their most meaningful life, she’s usually in the woods, in the ocean, on a rock, or on the road.

Content as a Career and the Future of Communities with Superpath’s Jimmy Daly

By Megan Skalbeck / November 24, 2021 / Comments Off on Content as a Career and the Future of Communities with Superpath’s Jimmy Daly

Episode 84 of Yes, and Marketing What’s the fastest way to get a content marketer to pay attention to sales? Make him run the sales team. That’s what Animalz did with Jimmy Daly, and it was a wildly successful move. As VP of Growth and one of the first 7 employees, Jimmy helped turn Animalz…

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EQ, Emails, and Curiosity as a Superpower with Kait Creamer

By Megan Skalbeck / November 17, 2021 / Comments Off on EQ, Emails, and Curiosity as a Superpower with Kait Creamer

Episode 83 of Yes, and Marketing Innovation doesn’t come from following best practices—especially in marketing. But we’re not the only ones who think so: Kait Creamer is an award-winning email marketer and CRM marketing manager at Framer who believes marketers should, above all, “be weird.”  In this interview, Kait and Steve cover liberal arts, creativity,…

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Churn, Demand, and the Email to Send if You’re Raising Prices with Patrick Campbell

By Megan Skalbeck / November 3, 2021 / Comments Off on Churn, Demand, and the Email to Send if You’re Raising Prices with Patrick Campbell

🎧 Episode 81 of Yes, and Marketing Few areas of marketing are more critical to success than pricing, so it’s truly shocking how few true pricing experts exist. (And how infrequently marketers talk about it.) In this episode, Steve talks with Patrick Campbell, the CEO of Profitwell. Profitwell builds revenue automation tools, and Patrick is…

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Getting Testimonials Sucks. But It’s Easy If You’re Brittnee Spears

By Megan Skalbeck / October 29, 2021 / Comments Off on Getting Testimonials Sucks. But It’s Easy If You’re Brittnee Spears

Here’s an all-too-familiar scene: You’re a marketer. Your CEO walks into your office. “Why don’t we have more reviews, dammit?” You try to tell them it isn’t that easy, that getting reviews is really hard and they should be grateful for the three you have, but they wave you aside.  “Get more reviews.” They leave,…

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In-Line Editing for Everyone!

By Megan Skalbeck / June 11, 2021 / Comments Off on In-Line Editing for Everyone!

Since the beginning of time (or at least the beginning of Verblio), agencies have loved our white label feature. There was one major area for improvement, though, and last month, our product team made it happen. Tell ’em, Char: White Label, What? Hold up. Rewind. If you’re not already familiar with Verblio’s white label feature,…

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Introducing: Yes, And Marketing

By Megan Skalbeck / April 19, 2021 / Comments Off on Introducing: Yes, And Marketing

Verblio’s podcast has a new look, name, and mascot. Please welcome… (underwater drumroll in space): Rebranding is Demanding While “The Verblio Show” was a great name for getting the podcast off the ground (and a full year of episodes!) we decided it was time for a name that tells people a *little* more about what…

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