Megan Skalbeck

Megan traffics in words. Whether that’s spinning up a story on the blog or paring down a conversation on the podcast, it’s all elementary math in the end: She adds, subtracts, multiplies for effect, and divides for readability. When she’s not helping words live their most meaningful life, she’s usually in the woods, in the ocean, on a rock, or on the road.

CMO Special: CATS, Clutter, and a Litmus Test for Content with Drew Neisser

By Megan Skalbeck / May 18, 2022 / Comments Off on CMO Special: CATS, Clutter, and a Litmus Test for Content with Drew Neisser

🎧 Episode 106 of Yes, and Marketing Have you ever wondered… …what your priority should be as CMO? …if you have too many direct reports? …how to make sure your rebrand is more than just a new logo? …how to tell your CEO that TikTok isn’t a good idea? CMOs (and marketing leaders of all…

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How to Win Links and Influence Publishers with Stacker’s Amanda Milligan

By Megan Skalbeck / May 11, 2022 / Comments Off on How to Win Links and Influence Publishers with Stacker’s Amanda Milligan

🎧 Episode 105 of Yes, and Marketing Machines may be taking over, but earning a link from a trusted publisher still does more for establishing your brand’s expertise and authority than ranking on page one of Google. (And personally, we think that’s a good thing.) The biggest challenge with earned media, though, is that it…

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The Mountain of Meh and the Future of B2B with Doug Kessler

By Megan Skalbeck / March 2, 2022 / Comments Off on The Mountain of Meh and the Future of B2B with Doug Kessler

🎧 Episode 97 of Yes, and Marketing You have to admire someone who isn’t afraid to go against the grain. On this episode, expect a heavy dose of contrarian (and prescient) insights from our guest, Doug Kessler. After beginning his marketing career at Ogilvy in the ‘80s, Doug jumped ship to focus on B2B marketing…

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Gary Swart on the Evolution of Marketplaces and the Future of Work

By Megan Skalbeck / January 12, 2022 / Comments Off on Gary Swart on the Evolution of Marketplaces and the Future of Work

Episode 90 of Yes, and Marketing Gary Swart was formerly the CEO of oDesk and led the company through its merger with eLance to become UpWork, the world’s largest online workplace.  Today Gary is an investor and mentor (including giving me some great advice as Verblio’s marketplace continues to grow) and he agreed to share…

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Strategies for a Changing Marketing Landscape with George Raptis and Emily Bibb

By Megan Skalbeck / December 29, 2021 / Comments Off on Strategies for a Changing Marketing Landscape with George Raptis and Emily Bibb

Episode 88 of Yes, and Marketing What would you learn if you spent your time connecting marketing agencies with in-house marketers all over the world? We got to find out. On this episode of Yes, and Marketing, Steve talks with George Raptis and Emily Bibb. Together, George and Emily are the founders of Breef, a…

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Streamlined Storytelling and Extreme Stunts with Director Nick Schrunk

By Megan Skalbeck / December 8, 2021 / Comments Off on Streamlined Storytelling and Extreme Stunts with Director Nick Schrunk

🎧 Episode 86 of Yes, and Marketing Nick Schrunk has been creating and capturing extreme stunts and adventures for Red Bull for over a decade, including promos for brands like Porsche and athletes like Olympian Lindsey Vonn. He also won an Emmy Award as director of the film Blood Road, which documented mountain biker Rebecca…

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