Megan Skalbeck

Megan traffics in words. Whether that’s spinning up a story on the blog or paring down a conversation on the podcast, it’s all elementary math in the end: She adds, subtracts, multiplies for effect, and divides for readability. When she’s not helping words live their most meaningful life, she’s usually in the woods, in the ocean, on a rock, or on the road.

Jasper AI Review: Pricing, Examples, and Impressions

By Megan Skalbeck / November 4, 2022 / Comments Off on Jasper AI Review: Pricing, Examples, and Impressions

Jasperis probably the most well-known AI writing tool on the market. It also just raised $125M, so expect to see even more ads for it everywhere. (From what I’ve seen, they’re targeting just about every keyword that includes “AI.”) My company, Verblio, is in the content creation business, and I’m a former writer turned content…

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You’ve Got MLAI: When GPT-3 Goes Off the Metaphorical Rails

By Megan Skalbeck / September 27, 2022 / Comments Off on You’ve Got MLAI: When GPT-3 Goes Off the Metaphorical Rails

GPT-3is a machine learning model from OpenAI. It generates human-like text, based on an enormous dataset of existing content on the internet. When people talk about AI-generated content, they’re usually talking about GPT-3 or tools built on top of it. (Check out our Jasper AI review for a deep dive on one of those tools,…

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Three Ways to Attract Our Top Writers

By Megan Skalbeck / July 15, 2022 / Comments Off on Three Ways to Attract Our Top Writers

New to Verblio and wondering how to become our writers’ new favorite client? We’ve got three customer behaviors our writers love to see. Follow these steps to get more submissions, faster, and build relationships with our top writers that will get you content you love for years to come. 1. Decide on submissions quickly. Our writers’…

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CMO Special: CATS, Clutter, and a Litmus Test for Content with Drew Neisser

By Megan Skalbeck / May 18, 2022 / Comments Off on CMO Special: CATS, Clutter, and a Litmus Test for Content with Drew Neisser

🎧 Episode 106 of Yes, and Marketing Have you ever wondered… …what your priority should be as CMO? …if you have too many direct reports? …how to make sure your rebrand is more than just a new logo? …how to tell your CEO that TikTok isn’t a good idea? CMOs (and marketing leaders of all…

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How to Win Links and Influence Publishers with Stacker’s Amanda Milligan

By Megan Skalbeck / May 11, 2022 / Comments Off on How to Win Links and Influence Publishers with Stacker’s Amanda Milligan

🎧 Episode 105 of Yes, and Marketing Machines may be taking over, but earning a link from a trusted publisher still does more for establishing your brand’s expertise and authority than ranking on page one of Google. (And personally, we think that’s a good thing.) The biggest challenge with earned media, though, is that it…

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The Mountain of Meh and the Future of B2B with Doug Kessler

By Megan Skalbeck / March 2, 2022 / Comments Off on The Mountain of Meh and the Future of B2B with Doug Kessler

🎧 Episode 97 of Yes, and Marketing You have to admire someone who isn’t afraid to go against the grain. On this episode, expect a heavy dose of contrarian (and prescient) insights from our guest, Doug Kessler. After beginning his marketing career at Ogilvy in the ‘80s, Doug jumped ship to focus on B2B marketing…

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