Pat Armitage


One Valuable Way an Agency Copywriter Can Avoid Burnout

By Pat Armitage / June 15, 2016 / 0 Comments

Agency copywriter burnout is a real thing. I’ve seen it. And it doesn’t just affect agency copywriters. It affects account managers, account coordinators, and anyone else who can write a past-due blog post for a client (and now the client is on hold, waiting for you to explain why their post isn’t live). Have I…

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Our New Blog Design & Name: Introducing “The Hydrant”

By Pat Armitage / June 1, 2016 / 0 Comments

Welcome to the one place where we can leave our mark on blogging and content marketing: The Hydrant. We wanted a name that wouldn’t be generic and boring. We wanted something a little risque. And we wanted to give readers a sense of our personality and our post content right from the start.

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Understanding The Content Creation Funnel

By Pat Armitage / May 11, 2016 / 0 Comments

So you just started creating content and thought, “Ok, I’m good.” Not really.

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Content Marketing Case Studies: A Start

By Pat Armitage / April 19, 2016 / 0 Comments

Why Content Marketing Case Studies? Why Now? First, credit where credit’s due.  I’ve always been enamored with UnderConsideration’s opinions and review on corporate logo design and brand identity via their blog: “Brand New.” Branding is a subjective art. New logos roll out and are either met with acclaim or disdain. 

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How One Piece of Content Became Our Most Successful Blog Post

By Pat Armitage / March 22, 2016 / 0 Comments

We’re not only a blogging service, we also blog ourselves.  It’s one of the most important things we do. Blogging shows customers that we eat our own dog food, so to speak. But it also makes us a better resource when there are customer questions. One recent piece of content became our most successful blog post.

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How to Do Keyword Research With Webmaster Tools’ Google Search Console

By Pat Armitage / March 10, 2016 / 0 Comments

Keyword research is the foundation of a competent blog strategy. We already showed you how to do keyword research with Google Adwords Keyword Planner. Now, let’s unlock the potential of Webmaster Tools’ Google Search Console for keyword research. First, some housekeeping. Google rebranded “Google Webmaster Tools” to “Google Search Console” in hopes of getting more…

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