Paul Zalewski

Paul runs marketing at Verblio and is a self-proclaimed digital marketing and SEO nerd. When he's not helping sad, empty blogs find Verblio content, he enjoys writing and spending time with his wife and two daughters. His prerequisite I-live-in-Colorado activity is snowboarding.
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How to Outsource Content Writing (And Why You Should Do It)

By Paul Zalewski / March 29, 2022 / 3 Comments

Content creation is hard. According to Angela DeFranco of HubSpot: “Content creation is the hardest part of inbound marketing”. (Side note, we interviewed Angela, at the time a product manager at HubSpot working on content writing products, on topic cluster methodology. More on that here.) Because it’s hard, and because it doesn’t feel like the…

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10 Questions on How to Outsource Blog Writing for Businesses

By Paul Zalewski / March 29, 2022 / 3 Comments

Small- and medium-sized businesses often outsource business functions like accounting, human resources, payroll, and more to stay lean and flexible. But outsource blog writing? This can seem more challenging—after all, your blog is the voice of your company, and a critical part of your content marketing strategy. Should You Outsource Your Blog Writing? If you…

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A Blog Post SEO Checklist & Resources

By Paul Zalewski / April 24, 2020 / 0 Comments

Many of our customers tell us that SEO is one of the primary reasons they blog. And it’s a great reason—blogging can have a profound impact on your organic rankings and traffic.  But, to realize that benefit, you need to do a number of things, one of which is to ensure your blog posts are…

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Our new video series with agency experts

By Paul Zalewski / April 14, 2020 / Comments Off on Our new video series with agency experts

Things are weird right now. And scary, and difficult, and heartbreaking. And on top of all that, we have to figure out how to do everything we can to make our businesses survive and (hopefully) thrive. Since most of Verblio’s business comes from digital marketing agencies, we spend a lot of time thinking about this…

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How to Hire Freelance Writers: A 5-Step Guide

By Paul Zalewski / April 14, 2020 / 0 Comments

So you have a writing project that you need help with. Whether or not you know it yet, you need to learn how to hire freelance writers. These are important questions, and challenging ones. It can be a relief to determine you need help with your writing, someone to share the burden of what can…

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10 principles for agencies during uncertain times—Gabriel Marguglio

By Paul Zalewski / March 27, 2020 / Comments Off on 10 principles for agencies during uncertain times—Gabriel Marguglio

First priority is going to be keeping our customers happy. Gabriel Marguglio, CEO, Nextiny Marketing Provide as much value as you can to your customers during times of crisis and uncertainty. This is a key message from CEO of HubSpot Platinum agency Nextiny Marketing, and one he’s clearly passionate about and has put into action…

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