Paul Zalewski

THE LATEST BLOGGING TRENDS: HOW TO CREATE A STRONG 2019 STRATEGY

By Paul Zalewski / March 9, 2019 / 1 Comment

This blog post was originally published on January 9, 2018, and has been updated to reflect current statistics, trends, and information for 2019. At Verblio, we’re fortunate enough to help thousands of businesses and the agencies that serve them create content of all types to power their content marketing, SEO, and inbound marketing. And because […]

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Verblio Customer Spotlight: Using Verblio to Power Content Creation for Local SEO

By Paul Zalewski / December 12, 2018 / Comments Off on Verblio Customer Spotlight: Using Verblio to Power Content Creation for Local SEO

An interview with Ryon Gross, founder and CEO of Local Leap, Verblio client since 2015 Local SEO is hard. It, like SEO as a whole, is always changing. Client budgets tend to be smaller with local SEO. You, as an SEO or small business, need to master esoteric tools like Google My Business, citations, myriad […]

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How a Leading SEO Agency Used Verblio to Overhaul Their Content Creation

By Paul Zalewski / November 3, 2018 / 0 Comments

Conversations with BJ Enoch, VP of Enterprise Accounts at SocialSEO We’ve lost money on content creation every single quarter for the last four years.  -BJ Enoch Content creation is hard. It’s arguably harder for agencies. Clients are diverse, deadlines are tight, margins are tighter. Despite this, and despite the above quote, SocialSEO believes content creation […]

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How to Track Blog Traffic in Google Analytics

By Paul Zalewski / July 12, 2018 / 7 Comments

Editor’s Note: this post first appeared in July of 2015. But SEO (and Google Analytics!) changes quickly, so we figured it was time for a refresh. We’ve included new information on how to track blog traffic in Google Analytics in 2018. This is the first blog post in our series on “How To Measure Blog Success”. […]

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How Agencies Should Sell Content Marketing Strategy to Clients

By Paul Zalewski / March 22, 2018 / 0 Comments

Marketing agencies know the pain of submitting proposals, RFPs and vying for new clients. That process is time-consuming and, if it leads to only one-off projects, is often ineffective. Instead, companies should look at implementing a content marketing strategy. According to Agency Spotter, there are more than 120,000 marketing agencies in the U.S., and the industry […]

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Why You Should Outsource Content Creation & How to Do It

By Paul Zalewski / February 21, 2018 / 2 Comments

Content marketing is here to stay. Study after study show that businesses who are executing on a smart content marketing strategy are driving more web traffic, more leads, and more customers, all more cheaply than their counterparts who are focused on paid digital marketing. And if you’re a marketing agency, offering content creation as a […]

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