Paul Zalewski

Verblio Customer Spotlight: Using Verblio to Power Content Creation for Local SEO

By Paul Zalewski / December 12, 2018 / Comments Off on Verblio Customer Spotlight: Using Verblio to Power Content Creation for Local SEO

An interview with Ryon Gross, founder and CEO of Local Leap, Verblio client since 2015 Local SEO is hard. It, like SEO as a whole, is always changing. Client budgets tend to be smaller with local SEO. You, as an SEO or small business, need to master esoteric tools like Google My Business, citations, myriad […]

Read More
SocialSEO-content-creation-presentation

How a Leading SEO Agency Used Verblio to Overhaul Their Content Creation

By Paul Zalewski / November 3, 2018 / 0 Comments

Conversations with BJ Enoch, VP of Enterprise Accounts at SocialSEO We’ve lost money on content creation every single quarter for the last four years.  -BJ Enoch Content creation is hard. It’s arguably harder for agencies. Clients are diverse, deadlines are tight, margins are tighter. Despite this, and despite the above quote, SocialSEO believes content creation […]

Read More
google-in-grassy-ground

How to Track Blog Traffic in Google Analytics

By Paul Zalewski / July 12, 2018 / 1 Comment

Editor’s Note: this post first appeared in July of 2015. But SEO (and Google Analytics!) changes quickly, so we figured it was time for a refresh. We’ve included new information on how to track blog traffic in Google Analytics in 2018. This is the first blog post in our series on “How To Measure Blog Success”. […]

Read More

How Agencies Should Sell Content Marketing Strategy to Clients

By Paul Zalewski / March 22, 2018 / 0 Comments

Marketing agencies know the pain of submitting proposals, RFPs and vying for new clients. That process is time-consuming and, if it leads to only one-off projects, is often ineffective. Instead, companies should look at implementing a content marketing strategy. According to Agency Spotter, there are more than 120,000 marketing agencies in the U.S., and the industry […]

Read More
man-performing-content-creation-on-computer-at-desk

Why You Should Outsource Content Creation & How to Do It

By Paul Zalewski / February 21, 2018 / 0 Comments

Content marketing is here to stay. Study after study show that businesses who are executing on a smart content marketing strategy are driving more web traffic, more leads, and more customers, all more cheaply than their counterparts who are focused on paid digital marketing. And if you’re a marketing agency, offering content creation as a […]

Read More
woman-blogging-for-businesses-at desk-next-to-male

10 Questions on How to Outsource Blog Writing for Businesses

By Paul Zalewski / January 24, 2018 / 0 Comments

It’s common for small- and medium-sized businesses to outsource business functions like accounting, human resources, payroll, and more to keep an organization lean and flexible. But outsource blog writing? This can seem more challenging—after all, your blog is the voice of your company, and a critical part of your content marketing strategy. But, it is […]

Read More