Paul Zalewski

Paul runs marketing at Verblio and is a self-proclaimed digital marketing and SEO nerd. When he's not helping sad, empty blogs find Verblio content, he enjoys writing and spending time with his wife and two daughters. His prerequisite I-live-in-Colorado activity is snowboarding.

Everything we know about AI content for SEO (Plus what experts speculate)

By Paul Zalewski / July 31, 2023 / Comments Off on Everything we know about AI content for SEO (Plus what experts speculate)

I’m Paul, head of marketing at Verblio. I’m going to walk through everything we know about whether AI content can be used for SEO, plus the upsides, downsides, and risks associated with doing so. Prepare for extreme whiplash. Quick important note: SEOs and content marketers have been using AI-powered tools for SEO research for years (think…

Read More

How to Outsource Content Writing (And Why You Should Do It)

By Paul Zalewski / March 29, 2022 / 3 Comments

Content creation is hard. According to Angela DeFranco of HubSpot: “Content creation is the hardest part of inbound marketing”. (Side note, we interviewed Angela, at the time a product manager at HubSpot working on content writing products, on topic cluster methodology. More on that here.) Because it’s hard, and because it doesn’t feel like the…

Read More
woman-blogging-for-businesses-at desk-next-to-male

10 Questions on How to Outsource Blog Writing for Businesses

By Paul Zalewski / March 29, 2022 / 3 Comments

Small- and medium-sized businesses often outsource business functions like accounting, human resources, payroll, and more to stay lean and flexible. But outsource blog writing? This can seem more challenging—after all, your blog is the voice of your company, and a critical part of your content marketing strategy. Should You Outsource Your Blog Writing? If you…

Read More
Check list document on laptop vector, flat cartoon computer with paper check list and to do list with checkboxes, concept of survey, online quiz, completed things or done test, feedback

A Blog Post SEO Checklist & Resources

By Paul Zalewski / April 24, 2020 / 0 Comments

Many of our customers tell us that SEO is one of the primary reasons they blog. And it’s a great reason—blogging can have a profound impact on your organic rankings and traffic.  But, to realize that benefit, you need to do a number of things, one of which is to ensure your blog posts are…

Read More

Our new video series with agency experts

By Paul Zalewski / April 14, 2020 / Comments Off on Our new video series with agency experts

Things are weird right now. And scary, and difficult, and heartbreaking. And on top of all that, we have to figure out how to do everything we can to make our businesses survive and (hopefully) thrive. Since most of Verblio’s business comes from digital marketing agencies, we spend a lot of time thinking about this…

Read More
How to Hire A Freelance Writer Feature Image

How to Hire Freelance Writers: A 5-Step Guide

By Paul Zalewski / April 14, 2020 / 0 Comments

So you have a writing project that you need help with. Whether or not you know it yet, you need to learn how to hire freelance writers. These are important questions, and challenging ones. It can be a relief to determine you need help with your writing, someone to share the burden of what can…

Read More