Paul Zalewski

Paul runs marketing at Verblio and is a self-proclaimed digital marketing and SEO nerd. When he's not helping sad, empty blogs find Verblio content, he enjoys writing and spending time with his wife and two daughters. His prerequisite I-live-in-Colorado activity is snowboarding.
Check list document on laptop vector, flat cartoon computer with paper check list and to do list with checkboxes, concept of survey, online quiz, completed things or done test, feedback

A Blog Post SEO Checklist & Resources

By Paul Zalewski / April 24, 2020 / 0 Comments

Many of our customers tell us that SEO is one of the primary reasons they blog. And it’s a great reason—blogging can have a profound impact on your organic rankings and traffic.  But, to realize that benefit, you need to do a number of things, one of which is to ensure your blog posts are…

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Our new video series with agency experts

By Paul Zalewski / April 14, 2020 / Comments Off on Our new video series with agency experts

Things are weird right now. And scary, and difficult, and heartbreaking. And on top of all that, we have to figure out how to do everything we can to make our businesses survive and (hopefully) thrive. Since most of Verblio’s business comes from digital marketing agencies, we spend a lot of time thinking about this…

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How to Hire Freelance Writers: A 5-Step Guide

By Paul Zalewski / April 14, 2020 / 0 Comments

So you have a writing project that you need help with. Whether or not you know it yet, you need to learn how to hire freelance writers. These are important questions, and challenging ones. It can be a relief to determine you need help with your writing, someone to share the burden of what can…

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10 principles for agencies during uncertain times—Gabriel Marguglio

By Paul Zalewski / March 27, 2020 / Comments Off on 10 principles for agencies during uncertain times—Gabriel Marguglio

First priority is going to be keeping our customers happy. Gabriel Marguglio, CEO, Nextiny Marketing Provide as much value as you can to your customers during times of crisis and uncertainty. This is a key message from CEO of HubSpot Platinum agency Nextiny Marketing, and one he’s clearly passionate about and has put into action…

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10 Questions on How to Outsource Blog Writing for Businesses

By Paul Zalewski / March 24, 2020 / 3 Comments

Editor’s note: This post was originally published in May 2016 but has been updated with new information and republished to reflect current information and trends. It’s common for small- and medium-sized businesses to outsource business functions like accounting, human resources, payroll, and more to stay lean and flexible. But outsource blog writing? This can seem…

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Why You Should Outsource Content Writing (And How to Do It)

By Paul Zalewski / March 10, 2020 / 3 Comments

Editor’s note: This blog post was originally published on February 21, 2018, and has been updated to reflect current best practices and information for 2020, so you know it’s fresh. Content marketing is here to stay. Study after study show that businesses who are executing on a smart content marketing strategy are driving more web…

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